Oct 2024 – Aug 2025 · 10 mos · Remote

• Developed and executed GTM plans and product messaging for enterprise CLM solutions, resulting in 3x improvement in lead-to-deal conversion
• Created sales enablement assets including pitch decks, datasheets, and one-pagers for procurement, legal ops, and compliance teams
• Spearheaded thought leadership initiatives, producing whitepapers, blogs, and industry content to position Aavenir as a category leader
• Optimized website content and structure, driving a 35% increase in organic traffic and higher lead quality
• Conducted competitive and market analysis to sharpen ICPs and guide marketing campaign focus

Feb 2020 – Oct 2024 · 4 yrs 8 mos · Bengaluru · On-site

• Joined Open, during the Series B phase and witnessed its transformation into a Series D-funded Unicorn in 2022. Designed marketing strategies and led campaigns for Open's diverse product portfolio; Open Money, OpenBook, Open Flo, Open Capital, and MyMoney.
• Role & Responsibilities:
• Responsible for Product Marketing Strategy, taking ownership of the product by maximizing the local market potential for the product, and defining & implementing effective go-to-market (GTM) plans for new launches and campaigns to drive growth
• Designing and pitching solution sales plays for multiple buyer personas, as well as addressing differentiated business needs in line with Open’s vision
• Leading Content and Brand marketing by strategizing how to create brand awareness for Open’s products while working closely with Sales, Analytics, and Product teams to optimize and track the funnel for different products efficiently
• Achievements
• Crafted engaging and persuasive marketing collateral, resulting in a monthly user engagement increase of 20%.
• Led the marketing strategy for OpenBook and MyMoney, scaling the apps to over 2 million downloads.
• Optimized the user funnel for lending products like Open Capital and MyMoney, leading to loan disbursement of over INR 100 Cr.
• Conceptualized and executed brand campaigns and TVC ads featuring renowned personalities, garnering over 10 million views.
• Led media planning and buying strategy across TV, OTT, ATL/BTL, Newspapers, and Digital spaces for brand awareness.
• Spearheaded influencer marketing activities on Instagram, YouTube, Twitter, and LinkedIn, generating over 50 million cumulative impressions.
• Created sales collaterals for sales enablement, resulting in a sales conversion rate of 11% monthly.

Aug 2019 – Jan 2020 · 5 mos · Bengaluru Area, India · Remote

• Worked as a content marketing consultant for B2B SaaS products, Social Media & Advertising agencies creating strategies for increasing brand recognition, user acquisition, and generating leads, and pipeline from certain regions and industries to accelerate business growth

Feb 2019 – Jul 2019 · 5 mos · Bengaluru, Karnataka

• As a core team member at Leher App, solely managed content to build and grow a community of content creators by driving ideation, GTM, and creation of products tailored to specific audiences across markets. Played a pivotal role in establishing a strong foundation for long-term success.
• Role and Responsibilities:
• Created engaging content (video, discussion boards, QnA) based on trending news to facilitate discussions to drive user engagement on the App
• Responsible for the creation and dissemination of all brand communications sent to the community of users
• Channelled user feedback to improve product offerings through regular user interactions via different mediums
• Achievements:
• Designed and implemented SOPs to automate content management and scaling discussions on the App by 30%
• Enhanced DAU, and MAU by 10X, optimizing product communications to engage users by sending out mailers, SMS, Push notifications
• Developed an active community by engaging users and industry veterans, resulting in a 50% increase in App Retention

Jan 2016 – Jan 2019 · 3 yrs · Gurgaon, India

• As the 1st hire played a pivotal role in accelerating the growth of the business by taking complete ownership of brand recognition, product development, and customer acquisition, driving sales of INR 25 Lakhs per month.
• Role and Responsibilities:
• Led content strategy for conveying the value proposition of the product through various channels such as pitch decks, ads, blogs, landing pages, and user communication via emails, SMSs, WhatsApp, in-product and dashboard notifications, resulting in increased user engagement and conversion rates
• Collaborated with the Sales and Product team to create marketing collaterals such as sales decks, and product videos to drive growth and revenue as well as shaped demand generation campaigns and GTM strategy for optimal results
• Achievements:
• Conducted market research to identify user personas and buyer journeys, resulting in the expansion of the user base by over 25,000 unique visitors per month on the website with a conversion rate of 10% using organic channels
• Successfully managed and grew edWisor's social media presence across platforms such as Facebook, Twitter, LinkedIn, Instagram, and YouTube, acquiring an organic follower base of more than 50,000 customers
• Optimized marketing automation, CRM strategy, and lead-nurturing processes through effective email and SMS campaigns, resulting in a 25% improvement in the sales funnel
• Engaged with influencers and affiliates to drive relevant traffic, resulting in a 30% increase in lead generation during the campaign period
• Partnered with more than 100 startups in the first 6 months of joining the team, leveraging strategic collaborations for mutual growth
• Worked with agencies and media houses for PR coverage, securing over 30 coverages in national dailies and online publications such as YourStory, Entrepreneur, Financial Express, and more