Feb 2024 – Present · 2 yrs 1 mo

• Leading the prepaid go-to-market strategy to maximize ARPU and optimize Customer Lifecycle Management. Utilizing customer insights and data analytics to craft targeted promotions that boost engagement and drive revenue growth.

Jun 2023 – Feb 2024 · 8 mos

• Customer-Centric Insights: Initiated my journey by gaining a deep understanding of Airtel’s core—our customers. Analyzed customer behavior across various geographies and mapped their end-to-end journey with the sales team, identifying key challenges and opportunities for improvement.
• Go-to-Market Strategy: Conducted an in-depth analysis of the go-to-market strategy on ARPU metrics and sales team engagement programs, to enhance sales effectiveness and market reach.
• Content Marketing Strategy: Led the development of a targeted content marketing strategy for diverse language audiences. Partnered with broadcasters to deliver engaging, culturally relevant content and driving customer engagement.
• Broadband Acquisition: Analyzed churn rates of new customers to identify trends and develop strategies for retention, contributing to improved customer loyalty and satisfaction.
• Community Engagement: Engaged with the community by teaching elementary school children at Bharti Foundation School, contributing to their educational development and making a positive impact.