Parveen K.

Brand Manager

New Delhi, Delhi, India2 yrs 10 mos experience

Key Highlights

Led high-impact digital campaigns at OPPO.
Achieved record-breaking recognition for AI Studio project.
Expert in integrating data-driven insights with creative storytelling.

Stackforce AI infers this person is a MarTech expert with a strong focus on community engagement and digital marketing strategies.

Contact

Skills

Core Skills

Brand ManagementDigital MarketingCommunity Engagement

Other Skills

AccountingAnalytical SkillsBrand DevelopmentBrand StrategyBudget ManagementCampaign OversightCode of EthicsCommunicationCommunity MarketingContent CreationCorporate CommunicationsCreative EntrepreneurshipCross-functional Team LeadershipCustomer ExperienceCustomer Interaction

About

Results-driven marketing professional with expertise spanning digital, social media, and offline brand management. At OPPO, led high-impact digital campaigns, community engagement, influencer collaborations, and UGC-driven activations that boosted brand visibility and consumer interaction. Currently at LAVA International, managing end-to-end brand & GTM strategy — from consumer insights and competitive analysis to 360° ATL, BTL & digital campaigns, product launches, and sales enablement. Skilled in integrating data-driven insights with creative storytelling to deliver measurable brand growth and market impact.

Experience

Lava international limited

Brand Manager

Jul 2025 – Present · 8 mos · Noida, Uttar Pradesh, India · On-site

 Developed and executed brand & GTM strategies for multiple product categories, aligning positioning with consumer insights, competitive analysis, and market trends.
 Led 360° ATL, BTL & digital campaigns (TV, radio, retail, on-ground, social media) with agencies and creative teams, ensuring brand-consistent messaging and measurable ROI.
 Managed social media initiatives to amplify brand presence, drive engagement, and integrate online buzz with offline activations.
 Conducted FGDs, surveys, and market visits to identify trends, refine messaging, and optimize promotional plans.
 Oversaw product launches & relaunches, ensuring brand alignment, budget planning, retail readiness, and sales enablement across.
 Maintained unified brand communication across packaging, POS, advertising, social, and digital platforms while enforcing brand guidelines.
 Tracked SKU performance, delivered >95% accurate demand forecasts, and executed interventions improving category performance.
 Directed media planning/buying for offline and online channels, optimizing spends and enhancing cost-per-reach.
 Partnered with sales, product, supply chain, and external agencies for seamless execution and brand growth.

Brand DevelopmentBrand ManagementBrand StrategyCommunity MarketingSocial Marketing FulfillmentAnalytical Skills+6

Oppo

Senior Marketing Specialist

May 2023 – Jul 2025 · 2 yrs 2 mos · Gurugram, Haryana, India · On-site

Managed cross-functional teams to execute effective online and offline marketing campaigns.
Content Creation and Optimization: Developed and optimized high-performance content for
community platform, social media, and webpages, resulting in 68% increase in engagement
on OPPO Community platform.
Campaign Oversight: Successfully oversaw the monthly SHOT ON OPPO Campaign on
digital platforms, driving more than 100 UGCs and brand mentions.
Community-Driven Initiative: Spearheaded the OPPO Imagine IF India Photography
Awards 2024 from a community perspective, attracting 35000 submissions and 3 community
users as final winners.
Digital Marketing Strategies: Designed and implemented data-driven digital marketing
strategies, including paid search, and engagement campaigns, that exceeded targeted and
KPIs.
Create and oversee the execution of social media calendar across channels.
Community Engagement: Cultivated a thriving online community with 17 million registered
users and over 3,000 weekly engagements, managing micro-influencers, Moderator
management, KOCs, and KOLs to drive brand.
Operational Excellence: Efficiently handled operational tasks, including Backend
management, Big Data analysis using Google Analytics, invoicing, agency management,
finance, legal and accounts processes, streamlining processes and reducing operational costs.
Performance Tracking and Optimization: Generated comprehensive reports, managed
budgets, and tracked key performance indicators (KPIs) to optimize campaign performance and
identify areas for improvement, resulting in an increase in campaign efficiency.
High-Profile Campaign Management: Managed high-profile campaigns, including the
Manish Malhotra collaboration and Diwali promotions.
Record-Breaking Achievement: Successfully led the AI Studio project, resulting in Asia Book
of Records and India Book of Records recognition, mentions in major media outlets.