Jan 2024 – Jan 2025 · 1 yr · Bangalore Urban, Karnataka, India · On-site

• Led a successful proof of concept for an AI catalog manager product, enhancing user conversions across 2 million SKUs in six countries.
• Achieved a significant reduction in customer acquisition cost from $40 to $33, optimizing a $0.5M monthly budget for a major eCommerce client.
• Developed and implemented KPI dashboards for marketing funnels across Meta, Google, and TikTok, driving data-driven decision-making.

Oct 2022 – Jan 2024 · 1 yr 3 mos · India · Hybrid

• I led Analytics for Product and Growth initiatives at Hubble Money, significantly enhancing our rewards platform's performance.
• Scaled the user base to 60k+, achieving a GMV MRR of INR 18cr through strategic analytics.
• Reduced customer acquisition costs from INR 800 to INR 400 by optimizing marketing channels.
• A/B testing and cohort analysis to boost user onboarding and retention by 20%.

Dec 2019 – Feb 2022 · 2 yrs 2 mos · Bengaluru, Karnataka, India

• Drive Planning, execution, and delivery of key analytics projects for Ed-tech platform leading increase in Student engagement/retention from 40% to 60+% and GMV contribution of INR 20 CR per month
• Lead analytics by partnering with Product and Academics team - Hypothesis testing to formulate Product goals, A/B
• testing, Analytics Solutioning, Business Intelligence using PowerBI and Tableau
• Responsibilities: Hypothesis testing to formulate Product goals, KPI Metrics design, Design A/B experiments, Business Intelligence and Analytics Solutioning
• Student Learning Experience: Feature analysis and suggestions for low in-class engagement, leading to 12% increase in classroom participation.
• Retention Attribution: Identified leading factors explaining 75% customer churn.
• Present high-level analytics for weekly CXO reviews on Retention metrics/projects
• Lead 4-member analytics team: Drive Planning, execution, and delivery of projects
• Business Intelligence: Setup Dashboards by Designing, building, and automation of data pipelines along with engineering teams for critical databases
• Tools: SQL, Python, Excel, Tableau, Airflow, Bitbucket, Miro, Confluence

Aug 2018 – Nov 2019 · 1 yr 3 mos · Bangalore

• NeenOpal engages with clients as analytics partners to use analytics as a competitive strategy to better understand their customers, competitors and markets in making better business decisions..
• I was responsible for delivering Optimisation projects on Consumer Retail, Banking and Manufacturing use cases.
• Decision sciences: Setup CXO Business intelligence, Datawarehouse and product recommendations for e-commerce, Retail clients in Australia and Sri Lanka
• Lead Offshore analytics for leading Australian health and fitness E-commerce client.
• I specialized in combining Business and Management Knowledge, with Deep Data Analysis, Statistical Skills, and Advanced Data Visualization (ADV) Skills.

Jun 2011 – Jun 2013 · 2 yrs