Oct 2018 – Apr 2019 · 6 mos · New Delhi Area, India

• Driving acquisitions through digital channels like Facebook, Google, Retargeting Partners, Affiliates.
• Creating catalogue sales ads using product feeds and creating multiple feed cuts including Bestseller, New Arrivals, In Stock and improving the performance & ROI
• Setting up triggered pushes for multiple instances including welcome pushes, abandoned cart, check out drop and product views to drive high user retention and revenue growth.
• Managed the entire blogger and influencer outreach program for StalkBuyLove.com including identifying and benchmarking suitable bloggers as advocates of the brand.
• Successfully planned and launched the blogger collaboration with YouTube Blogger Sejal Kumar and launching her SejalXSBL collection to capitalize on her followers and reach.

Jan 2018 – Oct 2018 · 9 mos · New Delhi Area, India

• Responsible for managing critical client relationships and ensuring superior delivery & experience
• Planning & execution of campaign on all digital platforms and meeting all stakeholder KRA’s within timelines along with the digital budget allocation of performance campaigns.
• Hand on expertise working with programmatic technology for buying online media for performance and branding campaigns (ideally with a range of suppliers, such Adform, Mediamath, Sizmek etc)
• Driving minimum 50% increase in profitability from digital marketing by expanding business opportunities and adding profitable channels for campaign execution.
• Exceptional level of customer service and account management to real estate developers like e.g. EMAAR, Godrej, Deyaar, Damac, Ellington, Danube, Al-futtaim and many more.

Jul 2016 – Jan 2018 · 1 yr 6 mos · New Delhi Area, India

• Roles & Responsibilities:
• Leading overall Media Buying through Programmatic, Real Time Bidding/DSP platforms, Affiliate Networks, Direct Publishers, Coupon & Blog sites, Retargeting Platforms, etc.
• Plan and manage marketing budget month-over-month with a strategic execution to recover the ROI.
• Acquisitions through various mediums viz. CPL, CPS, CPO, CPI, CPM, CPC, fixed price inventory.
• Managed the overall reporting by using Tableau, Google Analytics, Admin. Etc, for fraud detection, lead verification and other reports to drive acquisitions efficiently.
• Statistical analysis of campaign funnels to streamline the campaign for maximum ROI and conversions.
• Plan and execute multiple campaigns directly with Publishers and Networks by coming up with innovative offers, coupons and exclusive promotions.
• Driving the design team to make content for Social Media as well as Acquisition copies including Emails, Flash/HTML5 Banners, Landing pages and other creative requirements.
• Leading app listing on App stores like 9Apps, 1mobile, MoboGenie, Amazon, etc. to get products listed wherever possible.
• Sponsoring offline events for branding and market penetration in Mumbai, Bengaluru.

Apr 2015 – Apr 2016 · 1 yr · Gurgaon, India

• Role & Responsibilities:
• Increased web traffic by 18% by improving and optimizing web content for desktop and mobile.
• Reduced cost per acquisition rates by 22 % through a successful targeted email acquisition campaign based on past user behaviour and engagement patterns.
• Successfully grew advertising revenue by 70% having direct impact to bottom line profits.
• Successful Alliances included SBI, American Express, UC Web, Fashion&You, Jabong, Koovs, Vizury, BankBazaar, Amazon, Snapdeal, PolicyBazaar, GoPaisa, CashKaro, HolidayIQ, and Aircel among others.
• Defined strategy and business plan for Ad sales and InstaRewardz.
• Leading overall Media Buying through Affiliate Networks, Direct Publishers, Coupon & Blog sites etc.
• Oversaw development of mobile site, android and iOS app of RechargeItNow and giving detailed inputs
• Managed all media, press and public relation releases.

Apr 2013 – Mar 2015 · 1 yr 11 mos · Gurgaon, India

• Role & Responsibilities
• SEO – Research, engagement and execution to improve ranking which includes both On-Page and Off-Page SEO practices.
• Actively engaging with development team for improvements and changes on the website to improve consumer credibility and avoid user dissatisfaction.
• Email marketing for internal branding and various partners of RechargeItNow.com.
• Developing, executing and analysing new consumer engagement and retention initiatives like quiz and contests.
• Providing extended support to the team for partner campaign display and market research.
• Support in development of new assets such as the mobile site and mobile application.
• Monthly Analysis of AdWords, identifying new keywords and performance of keywords with CTR as a metric.
• Monthly detailed competitive analysis of top competitors in the industry and finding areas to improve.

Jan 2012 – Mar 2013 · 1 yr 2 mos · Gurgaon, India

• Berkshire India Limited, is an Indian arm of the Fortune 500 company Berkshire Hathway Inc.
• Role & Responsibilities:
• Documentations regarding issuance of the policy from Bajaj Allianz.
• Investment advisory.
• Conducting training's and educating people on the importance of Insurance.
• Understanding various insurance products in market.
• Competitive analysis of other key players in the market.
• Achievements:
• Successfully reduced the TAT for each issuance by 25%
• “Best performer” for the month of January.
• Active Member of the Berkshire Event Team (BET).