Srivathsan K.

Co-Founder

Dubai, United Arab Emirates11 yrs 5 mos experience

Highly Stable

Key Highlights

Eight years of experience in Digital Advertising.
Proven track record of driving revenue growth.
Expert in designing ROI-driven marketing strategies.

Stackforce AI infers this person is a Digital Marketing Expert with a focus on Performance Marketing and Programmatic Advertising.

Contact

Skills

Core Skills

Digital AdvertisingPerformance MarketingAccount ManagementProgrammatic Marketing

Other Skills

Client servicingRequirement gatheringTeam managementVendor engagementPPC AdvertisingDisplay Digital MarketingProgrammatic adsSocial Media CampaignsSearch Engine OptimizationPay per Click (PPC)Social media MarketingLeadershipOnline AdvertisingAd ServingMobile Advertising

About

A Digital professional with eight years of experience in Digital Advertising and Performance Marketing. Skilled at client servicing, requirement gathering and team management & vendor engagement for online products and campaigns. Adept at managing PPC Advertising for Ecommerce websites, Display Digital Marketing, Programmatic ads, Social Media Campaigns, Search Engine Optimization and Pay per Click (PPC). A proven track record of driving revenue & achieving high growth. Self-starter, detail oriented and proactive individual who loves to learn & explore new technologies

Experience

11 yrs 5 mos

Total Experience

3 yrs 1 mo

Average Tenure

2 yrs 3 mos

Current Experience

Pinnaxel

Co-Founder

Jan 2024 – Present · 2 yrs 3 mos · Bengaluru, Karnataka, India

Pinnaxel Technologies is an AI enabled Digital Advertising Company, we enable brands to elevate their Digital footprint, improve their reach and Sales. We are also exclusive Ad-Operations partner for a number of agencies and Media Networks

Client servicingRequirement gatheringTeam managementVendor engagementPPC AdvertisingDisplay Digital Marketing+6

Inmobi

Lead account management

Aug 2022 – Nov 2023 · 1 yr 3 mos · Bengaluru, Karnataka, India

Account ManagementSocial media MarketingProgrammatic MarketingLeadership

Adobe

2 roles

Programmatic Trading Analyst

Aug 2021 – Nov 2022 · 1 yr 3 mos

Account ManagementSocial media MarketingProgrammatic MarketingLeadership

Campaign Consultant

Aug 2018 – Aug 2021 · 3 yrs

Operative

3 roles

Exchange Monetization - Team Lead

Promoted

Mar 2016 – Jun 2018 · 2 yrs 3 mos

Work with the Exchange Monetization team to ensure all QA processes are being executed properly
Provide analytical yield strategy support on a scheduled and ad-hoc basis
Manage various stakeholders to augment ROI and performance using the combination of different SSPs
Understand client’s requirement and suggest them with appropriate SSP and ad-exchange
Range of responsibilities spans from, but not limited to; implementation, implementing & executing daily optimization strategies, provide yield strategy support

Advertising Operations Coordinator

Aug 2015 – Mar 2016 · 7 mos

Work closely with Onshore in determining the optimal yield strategy, provide scheduled and ad-hoc support to the clients that we manage.
Cultivate a strong working relationship with some of the leading exchanges in the industry
Create documents, process orientated Presentations on the SSP’s that we manage. Train the team on the same

Operations Manager

Jun 2014 – Jul 2015 · 1 yr 1 mo

Get trained on new updates/tools and relay the same to the team.
Was handling the US region which is MSN’s biggest market.
Conduct Weekly calls with the client both onshore and offshore to discuss about previous week’s performance.
Responsible for all process related issues, errors and resourcing. Work with the internal team leads to ensure the job gets done.
Submit the month performance report of the process to the upper management and discuss any short comings if any