Feb 2025 – Dec 2025 · 10 mos

• Along with my role as Head of Content & Brand Marketing for Nykaa Beauty, Fashion, Owned brands, I'm also leading Brand Management and Category Growth for Nykaa Luxe. My amazing team and I work with the best global luxury brands to build and grow their business on Nykaa. We also work across site, product, marketing, supply chain, data & analytics to growth consumption of Luxe across customer cohorts.
• I'm looking for passionate, data driven brand and category managers to build and grow Nykaa Luxe!
• Reach out to me on Linkedin or get in touch with antara.sarkar@nykaa.com for openings!

Oct 2023 – Dec 2025 · 2 yrs 2 mos

• Leading LBB, Nykaa Beauty, Nykaa Fashion and Nykaa Owned brands' (in both Beauty and Fashion) Content & Brand Marketing & Monetisation teams.
• My role spans: Organic Growth of owned media, Integrated Marketing Campaigns, Nykaa Affiliate Programme, Events and Experiences, Social Media Marketing, Design teams: On-Site & Off-Site, Nykaa Play: Nykaa's on App Content & Gaming destination, Revenue and Monetisation, SEO
• Collectively, I manage a team of 250 delivering revenue driving IPs such as Nykaa's Stepification of Beauty, Nykaa Ingredient in Focus, Nykaa It's My Birthday, Nykaaland, Nykaa Wali Shaadi, Nykaa Fashion Dress Fest, Co-Ord Club & More!

Feb 2023 – Dec 2025 · 2 yrs 10 mos

• Along with running LBB, post acquisition I also lead Nykaa's (Beauty and Fashion) Content Marketing function; setting and executing the AOP for Nykaa's content marketing teams and managing a team of 150+ as a part of this function.
• Key Projects which my team and I have spearheaded:
• Nykaaland: India's first beauty-only festival, which saw a footfall of 15,000 and was profitable in its first year
• Step by Step with Nykaa (CSMS, Treat Wash Nourish, Prep Cover Set): Routine building omni-channel activation which has impacted DRR growth across Skin, Makeup and Hair
• Nykaa Wali Shaadi: Driving ownership of weddings as a premiumisation occasion for Nykaa. This campaign drove DRR lifts, and a reach of 350MN
• We've grown Nykaa's Content-Led marketing income by 4X
• 35% YoY growth in visits from Content Channels (Social Media, Affiliates, SEO, Campaigns)

Mar 2015 – Nov 2025 · 10 yrs 8 mos · Greater Delhi Area

• LBB is India's definitive lifestyle platform to discover expert recommendations and local guides, and shop curated products from independent and local brands in India. Our mission is to humanise commerce by building context and trust in between shoppers and emerging brands and products. We do this through community generated content, discovery-led consumer engagement & a unique supply of lifestyle brands and products that you explore and shop through our platforms.
• > We have 5Million+ monthly users across our web and app, with a WAU:MAU @ 45% on our app
• 95% of our traffic is organic!
• > We have a monthly platform reach of 70Million
• > 3000+ independent brands in fashion, home & fmcg sell on LBB
• 80% of our merchant on-boarding is direct!
• > 700+ top lifestyle brands trust LBB for their brand marketing and products launches
• > We've scaled our revenues by 100% from FY 21-FY22
• > We've launched India’s first Emerging Brand/D2C focussed accelerator- basecamp
• > We're a team of 120+ across technology and product, brand and content marketing, business development and brand solutions, merchandising and operations
• We've successfully raising over $7 Million from stalwart angel & institutional investors such as Inventus, Chiratae Ventures, Blume Ventures & IAN Fund, Rajan Anandan (Sequoia, Google), Sachin Bhatia (MakeMyTrip), Niraj Singh (Spinny).
• We've successfully been acquired by Nykaa in Sept 2022- their first consumer tech investment! LBB continues to operate independently, with the shared goal of building Nykaa and LBB's ecosystem to drive discovery and business growth for India's best lifestyle brands.
• If you are looking to work with a startup that is focused, agile, with limitless opportunities, send us your resumes to careers@lbb.in

Oct 2010 – May 2012 · 1 yr 7 mos

• Marketing Executive, BBC Entertainment India (2010 to 2012)
• At the BBC, I worked directly with the Head of Marketing and closely with the Director of BBC Channels for the launch of BBC Entertainment (TV Channel) in India. I worked across functions with the programming team, Media buying and PR teams, and BBC’s Singapore marketing teams to deliver on audience acquisition goals and targets.
• At BBC Entertainment India, as a Marketing Executive I managed the following functions:
• Social Media marketing and audience engagement through content and performance marketing, delivering on the highest audience growth across regions for BBC Entertainment
• Media buying for outdoor, print, TV & digital for all key campaigns and TV show launches
• Management of budgets (annually ~INR 100CR)

Jan 2010 – Oct 2010 · 9 mos · Delhi

• Creative Assistant, Wizcraft, Commonwealth Games (2010)
• As a part of Wizcraft’s team for the Ceremonies of the Commonwealth Games in Delhi, I assisted the Creative Director on operations across all segments.
• At Wizcraft, as a Creative Assistant I managed the following functions:
• Coordination with over 14 segment directors and central team of Creative Directors for all creative requirements for the Ceremonies
• Management and coordination with 4 designers for costume designs, materials, cost optimisation and delivery of final products
• Operational management of a cast of 14,000 performers

May 2009 – Jun 2009 · 1 mo