Feb 2024 – Dec 2024 · 10 mos

• DemandFactor is a customer-centric organization that is revolutionizing the B2B tech industry by aligning our success to the success of our clients and sharing in the upfront risk of the demand-gen buying process. We deliver all of our business in-house for unrivaled data integrity. Coupled with winning color theory CTA's (call to action) strategy to 'optimize than advance' vibrant colors against contracting background for higher engagements. Our triple verified, first-party proprietary data, is uniquely positioned to help businesses achieve success through our full-funnel, flexible, and scalable solutions.

Mar 2023 – Feb 2024 · 11 mos

• Developed and executed short and long-term multi-channel campaigns to drive leads and the sales pipeline.(SQL, BANT, AG campaigns - APAC, EMEA, Americas)
• A/B testing strategies and execution across all channels and monitoring and optimizing campaigns and programs.
• Measured and analyzed campaign progress and marketing success.

May 2020 – Feb 2023 · 2 yrs 9 mos · Pune, Maharashtra, India

• As a Sr. Research Analyst at Ziff Davis Performance Marketing (ZDPM), I leverage technology and innovation to drive higher quality, productivity gains, and improved customer experience in the Order-to-Cash (O2C) lifecycle. With over five years of experience in the digital media industry, I have a strong background in market research, business development, and customer service.
• At ZDPM, we’re obsessed with leveraging technology and innovation to drive higher quality, productivity gains and improved customer experience. Understanding the need for process standardization, data security and regulatory compliances, we’re in the process of automating our entire Order-to-Cash lifecycle. By putting together a combination of 3rd party tools and proprietary software, we’ve achieved nearly 100% O2C compliance covering the entire campaign lifecycle from campaign launch to lead delivery to invoicing. Our constant focus on innovation ensures that with every passing quarter we improve to stay consistently ahead of the curve.
• ZDPM is the coming together of Salesify and DemandShore. Collectively, we’ve been in the B2B Tech Performance Marketing business since 2004. Our years of experience, both in terms of people as well as processes are unparalleled in the industry today. We are also a Great Place to Work-Certified™ Company!

Aug 2018 – May 2020 · 1 yr 9 mos · Pune, Maharashtra, India

• Ziff Davis, a subsidiary of j2 Global, Inc., is a leading global digital-media company operating in three core verticals: Technology, Gaming, and Shopping. Its brands – PCMag, Mashable, Speedtest, ExtremeTech, Geek, Toolbox, IGN, AskMen, Offers.com, TechBargains, emedia and Salesify – produce and distribute premium content across multiple platforms and devices. Ziff Davis delivers advertising, performance marketing, data services and licensing solutions to thousands of clients worldwide. Ziff Davis publishes in 25 languages and successfully partners with local publishing operators across 114 countries.

Dec 2017 – Aug 2018 · 8 mos · Pune, Maharashtra, India

• • Market research involved the effective usage of Linked In, business directories like Jigsaw, Hoovers and Zoom Info Microsoft Excel, SEO Tools and also learned to work on Sales force CRM.

Mar 2017 – Oct 2017 · 7 mos · Pune, Maharashtra, India

Oct 2016 – Jan 2017 · 3 mos · Pune, Maharashtra, India