Aakshi Sehdave

CEO

San Jose, California, United States17 yrs 2 mos experience

Highly Stable

Key Highlights

20 years of experience in product management.
Led Adobe's $5B Digital Media Consumer business.
Expert in driving product-led growth and personalization.

Stackforce AI infers this person is a SaaS product management expert with a focus on analytics and personalization.

Contact

Skills

Core Skills

Product StrategyProduct-led GrowthAnalyticsProduct ManagementMarketing StrategySolution ArchitectureProject ManagementSystems ImplementationDatabase DevelopmentWeb Development

Other Skills

A/B testingAccount Based MarketingArchitectureBig DataBusiness IntelligenceBusiness-rule EngineCRMContract ManagementConversion OptimizationCustomer Relationship Management (CRM)Data AttributesData WarehousingDatabasesE-commerceGoogle Analytics

About

With close to 20 years of experience in product management, I am a passionate and results-oriented leader who drives innovative and transformative products. I have a strong track record of delivering customer-centric solutions for consumer and B2B markets that align with business objectives and create value for stakeholders. As the Director of Product Management, Consumer Commerce & Product Growth at Adobe, I lead the product strategy, roadmap, and execution for Adobe's $5B Digital Media Consumer business, encompassing Creative and Document Cloud verticals. I also oversee a high-performing team of product, growth, and analytics leaders who leverage cutting-edge industry practices and data-driven insights to enhance acquisition, member growth, and retention within the 15B customer base. My mission is to empower customers with personalized and engaging experiences across marketing channels, commerce and product platforms, unlocking experimentation and product-led growth at scale.

Experience

Adobe

4 roles

Director of Product Management, Consumer Commerce & Product Growth

Promoted

Apr 2021 – Mar 2024 · 2 yrs 11 mos · San Francisco Bay Area

Led Commerce platform product management, growth strategy, and roadmap execution for Adobe’s $5B Digital Media Consumer business, encompassing Creative and Document Cloud verticals. Established and directed a high-performing team of product, growth, and analytics leaders to fulfill annual and quarterly portfolio commitments, supporting aggressive ARR targets. Successfully delivered advanced platform capabilities to enhance acquisition, member growth, and retention within the 15B customer base, employing cutting-edge industry practices.

Product StrategyGrowth StrategyRoadmap ExecutionAnalyticsProduct-led Growth

Director of Product Management, Personalization

Promoted

Jul 2020 – Apr 2021 · 9 mos · San Francisco Bay Area

Responsible for vision, delivery, and growth of the Personalization platform at Adobe (Project Sophia) that powers key omni-channel customer experiences across marketing channels, commerce and product experiences unlocking experimentation and PLG at scale. Led a high-performing team of product managers, delivering sophisticated product capabilities and promoting widespread adoption across the organization.

PersonalizationOmni-channel Customer ExperiencesProduct ManagementProduct StrategyProduct-led Growth

Group Product Manager, Personalization

Sep 2017 – Jul 2020 · 2 yrs 10 mos · San Francisco Bay Area

Sr. Product Manager, Personalization

Oct 2014 – Sep 2017 · 2 yrs 11 mos · San Francisco Bay Area

Responsible for the vision & delivery of the Personalization product at Adobe (Project Sophia) that allows users to leverage data attributes and behavioral events to configure & launch multi-surface personalization campaigns. Drove internal adoption of the product by evangelizing and driving value for business users.

PersonalizationData AttributesMulti-surface CampaignsProduct StrategyProduct-led Growth

Akqa

Analytics Director

Jul 2013 – Jul 2014 · 1 yr · Washington D.C. Metro Area

Managed a team of analysts building measurement, personalization strategies and high-quality analytics deliverables, to create a seamless omni-channel experience for consumers, while increasing conversion & revenue for various clients.

AnalyticsPersonalization StrategiesMeasurementProduct Management

Web analytic insights, inc.

Founder & CEO

Dec 2010 – Jul 2013 · 2 yrs 7 mos · greater los angeles area

Established and ran a professional services company from ground up with a small team to unlock analytics and marketing solutions for various B2B & B2C clients. Built strategies and executed on solutions to unlock scalable omni-channel content personalization and communications. Delivered ML-driven Account based marketing (ABM) strategies and solutions for multiple large-scale enterprises such as Intel and Cisco to improve digital & sales conversion and improve ROI on media spend.

AnalyticsMarketing SolutionsAccount Based MarketingMarketing Strategy

Adobe systems

Solution Architect

Jul 2006 – Aug 2010 · 4 yrs 1 mo

Responsible for architecture and implementation of multi-channel and multi-product systems to identify business growth opportunities, and to optimize ad spend, site content and conversion, for various B2B & Consumer clients.
Clients: Cisco, Experian, Microsoft, CondéNet, Liberty Mutual, Apple, Warner Brothers.

ArchitectureImplementationMulti-channel SystemsSolution ArchitectureAnalytics

Excelacom

Development Lead

Jan 2005 – Jul 2006 · 1 yr 6 mos

Implementation of a Performance Based Logistics Contract Scorecard system. Successful and on time delivery of a business-rule engine providing award fees and contract option extensions valued at over $100 million for large Original Equipment Manufacturers in support of US warfighters. The technologies used were Oracle 9i, SQL Server 7; Visual Basic & PL/SQL and Crystal Reports for reporting.

Performance Based LogisticsBusiness-rule EngineContract ManagementProject ManagementSystems Implementation

Getamover.com

Oracle Database Developer

Oct 2003 – Dec 2004 · 1 yr 2 mos

Led the development of several web portals for this lead generation firm. Managed, configured and maintained an Oracle 10g Database. Technology used for the Web and Database Development was PL/SQL.

Oracle DatabaseWeb DevelopmentLead GenerationDatabase Development