Jul 2021 – Sep 2021 · 2 mos

• Worked in POOLit as a Marketing intern, implemented various marketing strategies and created selling pitch for customers on product value position and sustainability
• Prepared BTL marketing strategy to increase user base by 4% and TTL strategy to increase followers by 13%
• Performed market research on product features, target audience and competition of the product and performed product testing along with real-time ads creation in order to do the competitive analysis

Jul 2021 – Sep 2021 · 2 mos

• Worked as a Brand Management Intern at Adret Retail Pvt. Ltd brand Kapiva
• Category management: drive customer/shopper satisfaction by implementing changes that can improve customer/shopper satisfaction and in turn drive category growth
• Competition Benchmarking in market research to identify opportunities where the brand can launch into SEO and tap on the potential for keywords. Along with user testing of products to fetch real-time feedback on acceptance of products customer/shopper satisfaction and in turn driven category growth
• Influencer marketing outreach- researched under a fixed budget to select influencers to target a niche audience for the product and how they can add value to the brand on their own feed

Jun 2021 – Jan 2022 · 7 mos · Mumbai, Maharashtra, India

• It's a marketing platform where you find the What, Why, When and How of Marketing
• From marketing campaign to stories to brands, we will cover it all at Marketingbuzz
• Instagram ID : https://www.instagram.com/marketingbuzz_/

Apr 2021 – Jun 2021 · 2 mos · Delhi, India

• Delivered a full-fledged marketing campaign to roll a Niswey standalone service- "Website optimization" for HubSpot CMS customers
• Developed Marketing Campaign strategies like Email & Social media campaigns using HubSpot CMS
• Optimized SEO using keyword strategy- Focus keyword research, On-Page SEO, and competitor keyword research

Feb 2021 – Feb 2022 · 1 yr

• Organized flagship events for the college like Titanomachy- The Annual Sports fest involving strategic player auctioning and gaming competitions; Battle by the lakes- The annual inter batch physical sports competition.
• Also responsible to drive initiatives for incorporating juniors into the college culture through ice-breaking sessions, and held valedictory events for the parting senior batch
• Organizing different student engagement activities and promotion of aforementioned events on different social media channels and leveraging user-generated content to increase the visibility of the institute

Aug 2020 – Feb 2021 · 6 mos

• Organised various student engagement activities on social media and leveraged user-generated content to increase the visibility of the institute
• Responsible for planning and organizing online section wars, an E-gaming event, and various sports and online fitness challenges
• Worked in tandem with the Cultural Team to organize online Independence Day, SPIC MACAY, and innovative quizzes and cultural competitions

Dec 2020 – Jan 2021 · 1 mo

Dec 2019 – Jun 2020 · 6 mos

• Responsible for striking strategic business partnerships and driving revenue
• Designed and implemented marketing strategies (developing and executing marketing campaigns and ensuring better brand awareness.
• Managed key clients account. Led the process of establishing a sales structure. Also handling digital marketing on various social media platforms.
• Successful KPI results
• App installs increased by 63%
• DAU increased by 25%
• Engagement increased by 47%

Oct 2019 – Nov 2019 · 1 mo

• Worked on a project that was aimed to launch a theme-based promotion for the App. As part of the project, I created and implemented effective social media strategies designed to launch an app in beta testing mode.

Jan 2018 – Jun 2018 · 5 mos · Indore, Madhya Pradesh, India

• Chatora Baniya is a marketing page, which promotes budget Cafes, Food-Joints and restaurant of the city through it's creative posts and campaign on Instagram and Facebook along with offline marketing as well
• Covered around 20+ cafes and a few city level fests of Indore college to promote our brand.

Jun 2017 – Jun 2017 · 0 mo · Mumbai, Maharashtra, India

• Learned how digital marketing helps in increasing online visibility of an offline event by working with Aadyam (an ABG's theatre initiative) team which organised stage theatre shows. We decided the target audience and used social media to connect with them. Along with that we also got the insights of on-ground preparation that needs to be done, also experienced how they managed some unplanned events that took place and how the audience can be engaged during interval.
• Also worked with Signature brand to conduct the workshop of Mr. Pablo Munguia (Grammy award winner) for the people interested in sound engineering field.