Jun 2024 – Dec 2024 · 6 mos · Dubai, United Arab Emirates · On-site

• Leading the product team at Ekar.app, managing a platform with 200K monthly users, $35Mn in annual revenue
• Revamped ekar.app website and improved SEO to increase organic users by 7% and generate 12K leads per month
• Optimized funnel metrics for car rental journey by improving user experience, led to a 16% increase in conversion

Apr 2023 – Jun 2024 · 1 yr 2 mos

• Promoted to Product Manager 2 in one year with top-tier performance; Awarded 'Hall of Fame' for exceptional contributions
• Responsible for Homepage and Payment/Settlements experience for merchants on 'PayTM for Business' App with 10 Mn Monthly Active Users

Apr 2022 – Apr 2023 · 1 yr

Jan 2022 – Apr 2022 · 3 mos

Apr 2021 – Jun 2021 · 2 mos · Bengaluru, Karnataka, India

• Project: Improve Effectiveness & Adoption of Cashback Promotions
• Identified KPIs and proposed mechanisms to measure the performance of Amazon Pay Cashback
• Assessed impact & adoption of cashback promotions across 20+ categories using SQL and Data Analysis
• Benchmark cashback promotions with 4 promotion formats - Deals, Coupons, IBD and NCE for India
• Coordinated with 20+ stakeholders to identify capabilities to drive effectiveness and adoption of cashback
• Completed product requirement doc for new capabilities that reduces seller’s wasteful spending by 15%
• Built a working model of Recommendation System using ML (XGB) on Python & Wireframes on Balsimiq

Feb 2021 – Mar 2021 · 1 mo · Gurugram, Haryana, India

Dec 2019 – Aug 2020 · 8 mos · Gurugram, Haryana, India

• Responsible for improving recommendation algorithms which provide personalisation to user experience
• Extracted and analysed data to identify key metrics and transform raw data into actionable information
• Responsible for designing & improving the impact of search results using ML & Qualitative Analysis
• Implemented Personalised Notifications which increased the orders by 15%
• Responsible for adding games to app which resulted in increase of 20% in time spent and 7% in retention

May 2019 – Dec 2019 · 7 mos · Bengaluru, Karnataka, India

• Responsible for delivering all revenue & retention goals through In-App Purchases and Rewarded Ads
• Ideated and coordinated with engineering team to implement product solutions for issues and A/B tests
• Coordinated with Facebook, London to implement Rewarded Ads which gave an ARPDAU of Rs 0.40
• Remodelled Home screen for better user experience - increasing overall CTR by 18% and retention by 10%

Jul 2018 – Dec 2018 · 5 mos · Bengaluru, Karnataka, India

• Delivered on key market changes as part of Target2-Securities which was implemented in Denmark
• Part of the team working on Document Digitalization to extract client SSIs (Standard Settlement Instruction)
• Built a macro to help identify the incorrect balance trades in Settlement Division’s internal systems.
• Developed an Alteryx model to identify clients that need to be migrated from legacy system to newly built derivative confirms platform.

May 2018 – Jun 2018 · 1 mo · Gurugram, Haryana, India

• Familiarised with TP regulations and requirements for TP documentation of various multinational clients
• Gathered and studied various transfer pricing regulations (Sect. 92) by interacting with seniors and mentors
• Assistance with the benchmarking analysis of clients & the application of quantitative and qualitative filters