Swati Verma — Product Manager
I’m a growth-driven product and marketing strategist passionate about solving complex problems across fintech, FMCG, and public impact spaces. With 7+ years of cross-industry experience, I turn ideas into acquisition engines, data into insights, and friction into conversion. I’m now keen to apply this blend of strategy and execution to drive business or societal change at scale. At Scripbox, I've successfully established Webinars as a critical new acquisition channel, leading end-to-end strategy, execution, and optimization. I also drive Marketing Automation and Lead Nurturing, ensuring continuous customer engagement across multiple channels. Earlier, as a Product Manager, I significantly optimized the company website for SEO, boosting monthly traffic to 1.5M+ and visit-to-lead conversion rates by over 5%, and spearheaded MarTech implementation (e.g., WebEngage, Appsflyer) to activate innovative use cases and drive ROI. My broad expertise was further developed at Asian Paints, where I managed the in-house e-commerce portfolio (2400+ SKUs) with end-to-end P&L responsibility. Here, I crafted and executed full-funnel digital marketing strategies, optimizing campaigns to significantly improve CPC, CPO, and ROAS. My strategic efforts also led to a 40%+ reduction in monthly logistics costs, a 70% decline in customer complaints, and delivered 2X improvement in Average Order Value, alongside a 5X increase in overall revenue for the wallpaper category. I am passionate about building powerful brands and optimising the entire customer lifecycle through innovative marketing solutions. I thrive on solving complex growth challenges and am eager to apply my strategic insights and execution capabilities to propel organisations forward. Key Expertise: Growth Marketing, Product Marketing, Marketing Automation, Webinar Management, Digital Marketing Strategy, SEO, MarTech Implementation, Lead Generation, User Acquisition, Conversion Rate Optimization, E-commerce Management, P&L Management, Cross-functional Leadership, Data Analysis, UX Optimization.
Stackforce AI infers this person is a Growth Marketing and Product Strategy expert in Fintech and FMCG sectors.
Location: Bengaluru, Karnataka, India
Experience: 11 yrs 11 mos
Skills
- Growth Marketing
- Product Marketing
- Product Strategy
- Seo
- E-commerce Management
- Digital Marketing Strategy
- Project Management
- Business Development
Career Highlights
- Established webinars as a key customer acquisition channel.
- Boosted website traffic to 1.5M+ through SEO optimization.
- Achieved 5X revenue growth in e-commerce category.
Work Experience
Scripbox
Growth Product Manager (1 yr 8 mos)
Product Manager (1 yr 11 mos)
Asian Paints
Brand Manager - E-commerce & Digital Marketing (2 yrs 2 mos)
Management Trainee (7 mos)
Summer Intern (1 mo)
Indian Institute of Management, Indore
IRIS Co-ordinator (1 yr)
Junior Member - IRIS Media (Fest) (7 mos)
Junior Member - i5 Creative & Design (Entrepreneurship Event) (8 mos)
Fiverr
Freelance Graphic Designer (3 mos)
CG Power and Industrial Solutions Limited (Formerly Crompton Greaves Limited)
Live Project (6 mos)
Reliance
Manager, Business development in PET (1 yr 11 mos)
Samsung Engineering
Summer Trainee (0 mo)
The Curiosity Magazine
Co-Editor (1 yr 8 mos)
Petroleum Conservation Research Association
Summer Trainee (1 mo)
JENESYS- Japan East-Asia Network for Student and Youth Exchange
Exchange Student (0 mo)
The Chintels School
Head Girl (11 mos)
Education
MSc at EDHEC Business School
Master of Business Administration - MBA at Indian Institute of Management, Indore
Bachelor of Technology (B.Tech.) at Harcourt Butler Technological Institute, Kanpur
Senior Secondary School at The Chintels School
