Sep 2023 – Present · 2 yrs 9 mos · Manchester · Remote

• Facilitated cross-functional collaboration to align product goals with company leadership objectives, ensuring cohesive strategy to collaborate with design, engineering, and marketing teams to ensure the timely and successful delivery of football related products
• Established and managed product management cycles to prioritize product backlog and manage sprints using Agile or other project management methodologies with proficiency in tools such as JIRA, Trello, or Asana, and familiarity with product analytics platforms
• Showcased high level requirements gathering and translated high-level concepts into detailed product requirements and user journey.
• Market Trend Analysis: Conducted in-depth analysis of market trends in football equipment, nutrition, injuries, and training. Developed actionable dashboards on Tableau for leadership, contributing to a 60% increase in clientele in 2024
• Customer Feedback Integration: Achieved 95% customer satisfaction by implementing seamless feedback loops to the product team, ensuring product-market fit. Presented a comprehensive white paper to leadership outlining processes and feedback.
• Aligned company strategy and competitive position to deliver products that are in line with industry standard

Jul 2022 – Oct 2023 · 1 yr 3 mos · Zug, Switzerland · Remote

• Recruited to innovate fan engagement in sports for teams, leagues and federations by creating a gamified loyalty programs on tezos blockchain for sports teams via a mobile dApp. Worked closely with CEO and CPO.
• Creating the pinnacle of Web3.0 Sports Infrastructure, turning followers into fans and creating revenue streams for all sports entities with SaaS
• Delivered product from start to finish for clients by recommending protocol flow and scalability for Marketplace and game rewards.
• Led global cross-functional teams for development of sports NFT Marketplace for users to trade in-game assets via smart contracts.
• Optimized workflows using tools like linear, Jira, Figma for clear user insights and testing with technology team for low latency.
• Achieved full functionality dApp by designing wallet integration on Tezos Layer 1 Blockchain and Temple Wallet with high throughput.
• Scaled UAT to 200+ users, refining product-market fit and go-to-market strategies for Web3 product with C-Suite to raise $600K.
• Spearheaded the product team in Agile ceremonies for seamless integration for backend and frontend development including sprint planning, backlog grooming, and retrospectives.
• Innovated a sports blockchain memorabilia and digital collectibles marketplace for sports leagues with CEO and CPO, using gamification and AI to generate revenue for sports estates
• Enhanced Esports Fan Loyalty by using data-driven insights to align product UX&UI with user needs, resulting in 20% cost reduction
• Focused on delivering results by solving complex problems, multitasking effectively, and applying data-driven evidence to create prototypes
• Launched a white-label mobile app on iOS and Android with wireframes and workflows that fit the market needs
• Secured a €200,000 grant from Tezos Blockchain, got selected at Le Tremplin at Paris&Co.
• High profile storytelling abilities showcased via demo videos, visuals and creating pitch decks to apply for grants, RFI's and RFP's

Aug 2021 – Jul 2022 · 11 mos · Lyon, Auvergne-Rhône-Alpes, France · On-site

• Joined gaming scale-up in Lyon, delivered product, marketing and community insights to lead team. Worked closely with CEO, CTO and CPO.
• Executed digital marketing strategy for user acquisition through optimized paid omni-channel social media campaigns, managing relationships with gaming communities.
• Led an 80-member bilingual (French and English) moderation team, retaining 40% of the Discord server, tracking KPIs on Mixpanel, and assisting in app development feedback from users. Managed engagement for thriving Discord community from 2,000 to 16,000 users.
• Collaborated on a white paper for Neoland game on Solana Layer 1 Blockchain and Phantom wallet with the CEO, for investors.
• Executed digital marketing strategy for user acquisition via paid social media.
• Led 80-member moderation team to retain 40% of Discord with KPI tracking.
• Managed engagement for a thriving Discord community of 16,000 players
• Collaborated on white paper for Neoland on Solana Blockchain with CEO, in-depth analysis with power BI, excel and tableau.
• Provided SEO and campaign management for performance marketing using HubSpot, MixPanel
• Developed Web3 presence, brand on social networks, helped raise $2M for Neoland
• Lead a team of 80 moderation staff members to improve community support and engagement to maintain retention by 25 %
• Contributed in development of white-paper and promoted Web3 project - Neoland NFT's for fundraising with CEO to help fundraising
• Gathered player experience feedback carefully and transformed criticism into technical request for developers to improve UX and app
• Communication and growth marketing management for Discord, Twitter Web3 communities
• Critical review and contribution to Neoland white paper - NFT game
• Creative thinking for promoting a new NFT's project for the mobile game in the Web 3 space
• Curated Content creation strategy management
• Led Project Management and critical thinking for growth of the project

Jan 2021 – Jul 2021 · 6 mos · Paris, Île-de-France, France · Hybrid

• Football intelligence and tech company SaaS using AI and Computer Vision for player performance analysis. Reported to business development head and CEO to strategize marketing and communications plans Major achievements:
• Secured new client Football Federation of Iceland with Laurent Thomas- Sr. Business Development
• Designed the company’s brand identity, logo, and website
• Recorded client testimonials and executed marketing and communications plans across all social media platforms
• Crafted business proposals from scratch in limited time
• Supported the company’s participation in various start-up accelerators and fundraising

Sep 2020 – Jan 2021 · 4 mos · Paris

• Entrepreneurship venture
• Major achievements:
• Shipped products to New Zealand, UK and Europe
• Designed product packaging
• Coordination of supply chain with team in India
• Partnership creation with various supermarkets for retail

Sep 2020 – Dec 2020 · 3 mos · Shanghai, China

• Reporting directly to venture creation team
• Major achievements:
• Best project in entire cohort, 1st position
• Analysed over 150 real consumer surveys
• Created entire business plan with help of the team
• Created strategy for penetrating the Chinese Market
• Designed the application mock-up for consumer usage
• Coordinated with various team members from 4 different time zones ( Middle East, Africa, Asia & Europe)

Sep 2019 – Dec 2019 · 3 mos · Paris, Île-de-France, France

• Reporting directly to Le Tremplin director Mr. Omar El Zayat ( IOC- current head of innovation integration Paris 2024)
• Major achievements:
• Presented in front of PSG head of research and innovation- Mr. Mathieu Lacome and head of sports strategy and investments- Mr. Ali M Alazzawi
• Created project to help PSG expand as a global brand
• Analysed over 200 real consumer surveys using Qualtrics
• Created financial plan of project with forecasts using Excel and Tableau
• Helped innovate a lucrative cash-cow business model for PSG which was well appreciated by the Paris Saint Germain Corporate Strategy team

Apr 2019 – Jul 2019 · 3 mos · Greater Delhi Area

• Reporting to Financial Aid Officer
• Major achievements:
• Analysed over 500 applications
• Sanctioned over 200 profiles for financial aid after close monitoring of each profile
• Maintained complete confidentiality whilst dealing with applicants parents for additional information
• Carefully studying applicants family financial records, debts, property, wealth and affordability

Aug 2018 – Aug 2019 · 1 yr · Greater Delhi Area

• Strategic Execution: Successfully strategized and executed sports operations for Dabang Delhi Kabaddi Club in the Vivo Pro Kabaddi League, leading to improved team performance and operational efficiency.
• Client Management: Excelled in client management, establishing strong relationships and ensuring client satisfaction, contributing to the club's reputation and success.
• Brand Development: Led branding initiatives, effectively utilizing social media and PR strategies to enhance the club's visibility and fan engagement.
• Ticketing and Merchandise: Managed ticketing operations and merchandise distribution, optimizing processes for increased revenue and fan satisfaction.
• Event Day Management: Oversaw event day management, ensuring smooth operations and a positive experience for both the team and the fans.
• Strategy and execution of sports operations for Dabang Delhi Kabaddi Club of the Vivo Pro Kabaddi League. Client management branding, social media, PR, ticketing, merchandise and event day management is my key area of responsibility.

Aug 2017 – Aug 2018 · 1 yr · Greater Delhi Area

• Monitored marketing content and paid advertisements, client promotions using Facebook ads, google ads and optimise via zendesk and hubspot CRM to boost revenue
• Performed accurate account management of key clients with client Servicing with right expectation while building strong client relations
• Ensuring harmonious return on investment of clients while creating new pipeline for Sales team.
• Achieving highest sales in FY 2018 first quarter by renewing and upselling to existing clients.

Feb 2017 – Jun 2017 · 4 mos · Gurgaon, Haryana, India

• Client strategy manager in the F&B space being the key role of my position.

Aug 2016 – Feb 2017 · 6 mos · Greater Delhi Area

• Dealt with high proficiency of risk management issues of Amalapuram constituency of Andhra Pradesh.
• As a direct consultant to the Member of Parliament, advisory and factorising problems has been of primary concern.
• Attending to the party supervisors to resolve the day to day needs of the people .
• Development of strategy to implement infrastructure in a developing town.

Apr 2016 – Aug 2016 · 4 mos

• Dabang Delhi Kabaddi Club-Creation and execution of marketing strategy
• Implementing strategy for branding drive
• Creating player contracts
• Allocation of tickets
• Management of Merchandise

Jan 2016 – Apr 2016 · 3 mos

• Worked with the Dabang Delhi Kabbadi Club Franchise as their ticket, merchandise and event operations manager.