Jul 2023 – Oct 2025 · 2 yrs 3 mos

• Front-end Product Manager at Pepperfry owning the Discovery and Conversion PODs -
• Launched Cash on Delivery across Web/App, unlocking 140+ new markets and driving adoption among first-time buyers.
• Rolled out Furniture Protection Plans and AMC add-ons with leading insurance providers to boost AOV, trust, and post-sale engagement.
• Integrated an EMI-based credit payment solution, improving conversion and success rates through iterative enhancements.
• Built real-time dashboards to track payment success rates across gateways/instruments and launched a Stock vs Sales report to analyze supply-side performance against category-level sales.
• Drove UPI adoption via contextual nudges on the payment page, improving success rate and funnel efficiency.
• Enabled Ad Monetization through Google Ads integration, unlocking a new revenue stream.

Feb 2022 – Jul 2023 · 1 yr 5 mos

• Delivering on the topline targets thereby contributing to 25% of the overall omni-channel business by heading the Western Region for Pepperfry - comprising of FOFOs and COCOs across Maharashtra, Goa, Gujarat and MP.
• Key actions:
• Enhancing franchise partners’ topline and ROI by optimizing studio business metrics and leveraging contribution from all defined channels.
• Leading a team of 2 Area Managers in driving the retail operations, market activation, primary sales, franchise expansion, and training & evaluating the sales team on retail hygiene and CRM lead management.
• Recognized for leading the best-performing region Pan India based on overall KPIs, including revenue, conversions, and brand contribution; also awarded for generating the highest channel partner revenue across all regions

Nov 2020 – Feb 2022 · 1 yr 3 mos

• Delivered on topline targets and growth by heading the business operations and expansion across territories, viz. Mumbai, Gujarat, Rest of Maharashtra and Goa, leading a team of 40+ frontline retail staff.
• Key actions:
• Analyzed business metrics and optimized performance levers, led business development and new store launch for both COCOs and FOFOs.
• Established operational rhythm for key activities and monitored metrics, assessed and trained team members across various skills.
• Recognized for being the leading Area Manager Pan India based on overall KPIs, including revenue, conversions, and brand contribution.
• Planned and executed employee and franchisee engagement activities.

Jul 2019 – Nov 2020 · 1 yr 4 mos

• Drove B2B sales for FLSmidth’s Mineral Processing products across Pan India Mining Industry, contributing to an annual revenue of ~1 cr.
• Generated leads/RFQs though client visits and networking with process managers; evaluated inbound enquiries and prepared technical & commercial proposals.
• Managed key accounts through constant engagement with the Procurement Managers for their upcoming projects.
• Supervised lab tests on samples collected from clients' mineral processing plants to prepare tailored solutions.
• Conducted technical and commercial discussions with clients, and optimized costs for competitive pricing

Jan 2019 – Jul 2019 · 6 mos

• Product Sales Engineer For Thickeners and Filters (solid-liquid separation) in the Mineral Processing team, Mining Division.

Jul 2018 – Jan 2019 · 6 mos

• As a part of the training program, underwent on the job site training at Harduaganj Thermal Power Project (2 x 660MW) Extn-II, Aligarh, working on a Coal Handling Project as a trainee, assisting in mechanical structural erection supervision at the Crusher House Site, ensuring Safety, and Quality check, along with project planning.
• Specific objective of the Project:
• Lining up the tasks as per the plan for the day and ensuring its execution
• To coordinate between stores and execution
• To assist HSE, QC, Execution and Planning
• Learnings from the project:
• Undertaking the responsibilities of the planning engineer, understanding aspects of project planning and reporting, while assisting the site engineers in execution.
• Aligning the engineering data with the material receipt data at the site to identify bottlenecks in the erection procedure.

May 2017 – Jul 2017 · 2 mos · Faridabad Area, India

• Designed UX (Wireframing) and coordinated rollouts with stakeholders.
• Supervised bug fixes & enhancements across Web, Android, and iOS
• platforms.
• Assisted Product Managers in defining product requirements.
• Tested, iterated, and debugged products as per requirements.
• Derived insights by analyzing user and product data.