Apr 2018 – Apr 2021 · 3 yrs

• Leading personalization and experimentation theme in Adobe providing burst and 1:1 personalization with multiple features to control execution flow such as scheduled delivery, paused actions, cross-channel support, cohort management, trigger management and so on for Adobe customers. It also provides option to use machine learning to recommend content . And finally, calculates custom/default metrics to figure out better experience.
• Hundreds of campaigns could be created, scheduled and managed in minutes.
• Led Personalization/Experimentation in Adobe products, to build a platform that can be used to design, build, measure and learn from journey tests in a quick and agile manner.
• The platform built on top of AWS, using its managed services including databases, compute, cache, Elastic search, EMRs and so on.
• The platform provides cross-channel, self-serve and timely collection of data, relevant and contextual content delivery along with real-time reporting.
• Substantially raised stability, scalability and visibility of the product’s impact.
• Fostered culture of innovation by leading product and technology brainstorming sessions.
• Some notable features are scheduled delivery, paused actions, cohort management, trigger management and so on. It also provides option to use machine learning to recommend content. And finally, calculates custom/default metrics to figure out better experience.
• Led product internally, resulting in ~ 100 M revenue impact in 2019 and ~ 200 M revenue impact in 2020.
• Have two patents in personalization/experimentation.

Jan 2016 – Mar 2018 · 2 yrs 2 mos

• Working upon self-serve Personalization and Experimentation product. Starting with lean personalization/experimentation. And moving towards deep one.
• Lead and Designed Execution Layer of the platform holding rule execution, campaign setup/management/priority/conflict supporting multiple inbound and outbound channels. Also, lead Time Based Trigger Service which can deliver scheduled triggers with scale of millions events w/o any delay or loss.

Mar 2014 – Dec 2015 · 1 yr 9 mos

• Delivered a new AWS service (Adobe Personalization Service) to provide personalized content to Adobe end users for Creative Cloud. A lot more releases in pipeline. It is very aggressive, challenging but at the same time a lot of learning. Feeling excited to see retention and revenue impact. I have also been leading summer interns for ATL Bangalore (Advanced Technologies Lab) May 2014(Providing personalized inspiration to creative professionals), and May 2015 (Summarization of documents containing text and images).
• Part of Core Technologies group, own several technologies including GPU accelerated vector rendering (Adobe Imaging Model) across desktop/mobile/cloud, printing, third-party and office documents import-export for Adobe products, SVG import and renditions generation, Face detection, Vector creation Gesture Recognition. Also, leading HPC domain for Adobe products and technologies.

Jun 2009 – Feb 2014 · 4 yrs 8 mos

• Managing multiple Core Technologies,
• third-party and office document import/export, structured storage import for MAC, Action Script Component development
• Adobe printing engine, sandbox printing
• Designer and developer products interchange model (partnering)
• High Performance Computing, understanding OpenCL, Adobe Pixel Bender, device optimizations
• Continued leading innovation group.
• Cloud worker for handling multiple Illustrator workflows and renditions.
• Animation generation mobile application development
• I was highly appreciated for my transition to managerial role, keeping abreast on the latest, highly effective client engagement and my initiatives.

Oct 2006 – May 2009 · 2 yrs 7 mos

• Key engineer for third-party and office documents import-export for Adobe products, lead multiple refactorings and feature developments/enhancements. Known for designing skills, presented tips in multiple forms. Lead Innovation team in the group, baked several ideas and collaboration with other groups.

Jun 2004 – Oct 2006 · 2 yrs 4 mos

• Technically lead the database publishing team with multiple XPress extension modules and interactions with XPress core. Responsible for all phases of these modules including requirements and UI discussions with PMG and UI team, complete designing, coding for major modules, providing technical assistance to other team members, code reviews, QE interactions, agile enforcement, and scheduling.

Oct 2002 – Jun 2004 · 1 yr 8 mos

• Worked on popular layout software (Quark XPress) which has intuitive, versatile interface that lets users combine writing, editing, and typography with color and pictures to produce dynamic final output. It is widely used by magazines, newspapers, advertising agencies, typesetters, printers, corporate publishers, design firms, catalog houses, book publishers, and form designers.
• Lead the effort to generate DOM for XPress core. Was also involved in designing and implementation of extension DOM design and implementation.
• Worked on performance improvements in multiple components. Became the "final" code reviewer for XPress code.
• Did codes review for "Table" extension and addressed numerous implementations.
• Multiple changes in XPress "undo" architecture.

Oct 2001 – Sep 2002 · 11 mos

• I was involved in Image to XML conversion project (Y24NewsPaper), which generates XML files as output from the images of newspapers. For this conversion, the tiff files go through many stages from segmenting, zoning, clipping, OCRing, Converting to RTF and XML, Reading XML and RTF files and populating the database, Data verification, Updating the documents and finally creating the required XML files. It also entertains the dispersed articles by using multi-threading.
• I was responsible for design and implementation of RTF conversion module. It parsed the RTF zone content picked from the database for the selected articles. Further, the content was converted to optimized RTF or text format depending upon the required accuracy level. It also highlighted the erroneous words in the RTF text. I was also involved in the designing of Quality Assurance System. It automated all the components including sampling, mining, auditing, mine checking, error logging.

Jul 1999 – Sep 2001 · 2 yrs 2 mos

• Worked on a failure analysis utility (GAP) for analyzing an individual crash dump file. It operates on the Kanalyze and Uanalyze dlls provided by Windows’ 2000 for retrieving the analysis information of kernel mode and user mode respectively. It also uses NTT Data private plug-in for complementing some functions not provided by Kanalyze and concealing the internal structure of Windows’ NT. It provides an advanced graphical user interface for the analyst to analyze different NT objects present in the dump file. Also, it provides a cache mechanism to store the analysis information in the client machine after it is retrieved from the server. It uses the PDB access library to get the structure and function information for different symbols present in the NT Dlls and the dump file.
• I was involved in requirements understanding, making use case model and sequence diagrams for MMC, network cache and the information retrieval from the target machine. Involved in the design of the network cache mechanism and the server dll exporting interfaces of Kanalyze, Uanalyze and NTT Data private plug-in. I was also involved in service creation to remotely organize all client machines through a server for shutting down in case of server crashes or explicitly shutting down. It removed manual interruption even in crashes.
• Worked on trace functionality of the distributed computing system (DVIRUS) having a 3-tier architecture. The trace function carries out the trace between the components resulting from the distributed computer, and can be useful for the detection etc., of system bottlenecks like performance gauge. It offers each logging function by assuming a system centered on IIS 4.0, MTS 2.0, and MS SQL Server 7.0. For the components that detect bottlenecks, a local version VIRUS Log is applied, following which cause seeking becomes possible at a more minute level.
• I was involved in the design and implementation of the communication manager and the trace dll of the Internet explorer.

Jul 1998 – Jun 1999 · 11 mos

• Worked on a graphics software package (CADSuper-Fx) designed for Mechanical Engineers. It is an innovation over CAD Object Developer Library (CODe). It is a 2D/3D-drafting tool supporting lot of 2D/3D graphical entities, OLE items, and metafiles including features like grouping, ungrouping, entity masking, layer masking, paper view, text implementation. It supports almost all CAD file formats including AutoCAD DWG, DXF, VRML, and JWC.
• My responsibilities were to design and implement dimensioning of lines, arcs, circles, entity selection and modifying processes of spline, polyline using Visual C++ 6.0, MFC, Inso Toolkit, Andor Code Library.