Alexander Atzberger

CEO

New York, New York, United States24 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led significant digital transformations across industries.
  • Pioneered innovative customer experience solutions.
  • Recognized leader in MarTech and digital strategy.
Stackforce AI infers this person is a MarTech executive with extensive experience in digital transformation and customer experience.

Contact

Skills

Core Skills

LeadershipStrategyProduct StrategyDigital Marketing

Other Skills

Digital Experience PlatformPersonalizationOptimizationData AnalyticsProduct DevelopmentMarketing TechnologyEnterprise SoftwareManagementCloud Computing

About

I consider myself very fortunate. Over the course of the past 20 years, I had a front seat in three of the most significant transformations of our time: the massive digitization of all industries, the globalization of the world including the rise of China, and the shift from back-office to customer experience. During this time, I was very lucky to work with and learn from amazing people that believed in me to give me opportunity, and those who believed in me to follow me to new opportunities. Now as CEO of Optimizely, I am blessed to have a fantastic team, amazing value-proven products, and a recognized brand to help companies rely less on assumptions but move to knowing as their customer experience becomes a digital experience.

Experience

Optimizely

Chief Executive Officer

Feb 2021Present · 5 yrs 2 mos · New York, New York, United States · On-site

  • Optimizely is recognized as the world's leading Digital Experience Platform. Optimizely introduced its ground-breaking operating system for marketers, Optimizely One, in October 2023. Encompassing the entire content supply chain, best-in-class personalization and optimization capabilities, and data warehouse native analytics capabilities, Optimizely One stands out in a highly fragmented MarTech space. For companies seeking higher ROI from MarTech and preparing for AI-driven growth, Optimizely is the choice.
Digital Experience PlatformPersonalizationOptimizationData AnalyticsLeadershipStrategy

Oro

Board Member

Jan 2021Present · 5 yrs 3 mos

  • Excited to have joined my former colleagues from Ariba - Sudhir, Lalitha, and Yuan - in a Board capacity as they were still in stealth mode. Fantastic to see them raise their first round and bring modern workflows to procurement.
  • https://siliconangle.com/2022/11/03/oro-labs-raises-25m-cloud-based-procurement-platform/

The wonderbon chocolate co.

Co-Founder

Jan 2020Present · 6 yrs 3 mos · New York City Metropolitan Area

  • The Wonderbon Chocolate Co., is a new chocolate experience filled with flowing chocolate. The heart of Wonderbon is its one-of-a-kind hot chocolate menu, hot chocolate made from pure melted chocolate infused with flavors like caramel, espresso, vanilla and ginger, peanuts and almonds, bananas, pears and peppers, too. Kaleidoscopic in flavor, intensely rich and frothy, this is a new realm of hot chocolate imagination.
  • Pop-up for Wonderbon opens Feb 1st on 257 Bleecker St.

Episerver

Chief Executive Officer

Dec 2019Feb 2021 · 1 yr 2 mos

  • Epi's mission is to empower growing companies to intuitively build customer-centric digital experiences.

Sap customer experience

President, SAP Customer Experience

Jan 2018Dec 2019 · 1 yr 11 mos · New York

  • Top line revenue growth. Digital customer experience.
  • Solutions in this space make up the largest enterprise software category today.
  • In the Experience Economy, 80% of customers switch brands due to a poor customer experience. We are in the midst of a customer revolution that has opened its gates to the Experience Economy. No longer can a single technology improve the customer experience but rather a suite of solutions is needed that understands the voice of the customer at every touch point of the customer journey, creates a single view of the customer while protecting data privacy, and delivers on the brand promise in every interaction from marketing to delivery. SAP is leading in this Experience Economy with its SAP C/4HANA suite, an integrated technology suite that brings together customer data management, machine learning, and microservices to power real-time, intelligent customer engagements across sales, customer service, marketing, and commerce, coupled with the eXperience data from Qualtrics. More than 10,000 customers use either one or multiple SAP C/4HANA solutions today, turning away from legacy CRM systems that solely focus on sales force automation. With SAP’s customer experience solutions, customers can build end-to-end journeys designed around the customer across all channels, based on trust and consent.

Sap ariba

President

Apr 2015Jan 2018 · 2 yrs 9 mos · Atlanta, Pittsburgh, Sunnyvale

  • Ariba is the largest business-to-business network on the planet connecting 1.7 million companies in 190 countries that conduct over 650 Billion USD in commerce on an annual basis.
  • Ariba was acquired by SAP in May 2012 and is today a core part of SAP's cloud and business network strategy.
  • Here is a good write-up by Saugatuck Technology on the past week's Ariba Live event and my first official event in my new role:
  • http://blog.saugatucktechnology.com/aribalive-2015-the-complex-reality-of-networked-business-commerce/

Sap

7 roles

Chief of Staff, Office of CEO

Promoted

Oct 2013Mar 2015 · 1 yr 5 mos

  • As SAP transitions to a sole CEO model under Bill McDermott, responsibilities as Chief of Staff include driving SAP's Board governance, alignment of Corporate functions to CEO priorities and CEO operations.
  • http://global.sap.com/corporate-en/news.epx?category=ALL&articleID=21261&searchmode=C&page=13&pageSize=10

Senior Vice President, Head of Fast Growth Markets and China Growth Plan at SAP

Jan 2013Oct 2013 · 9 mos

Senior Vice President, China Strategy and Growth Plan

Jan 2012Jan 2013 · 1 yr

  • SAP is making a strategic investment in the fastest growing IT market in the world, now it is my job to manage and make it pay dividends for our shareholders:
  • http://www.sap.com/corporate-en/press.epx?PressID=17792

VP, Global Field Strategy

Jan 2010Jan 2012 · 2 yrs

Senior Director, Strategic Planning

Aug 2008Mar 2010 · 1 yr 7 mos

Value Engineering Principal

Jan 2007Sep 2008 · 1 yr 8 mos

MBA Rotation Member

Aug 2005Dec 2006 · 1 yr 4 mos

World economic forum

Young Global Leader at World Economic Forum

Mar 2013Mar 2018 · 5 yrs

  • The World Economic Forum is an independent international organization committed to improving the state of the world by engaging business, political, academic and other leaders of society to shape global, regional and industry agendas.
  • The Forum of Young Global Leaders (YGL) is a unique, multi-stakeholder community of young leaders who share a commitment to shaping the global future. YGL members represent the future of leadership, coming from all regions of the world and representing business, government, civil society, arts & culture, academia, media and social entrepreneurs.

Mckinsey

Associate

May 2001Jul 2003 · 2 yrs 2 mos

E-steel

Product Strategy Manager

Jun 1999Mar 2001 · 1 yr 9 mos

Education

Harvard Business School

MBA

Jan 2003Jan 2005

NYU Stern School of Business

BS — Finance

Jan 1997Jan 2000

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