Aug 2021 – May 2023 · 1 yr 9 mos

• Setup and Scaled a 100+ strong Analytics and Data Engineering CoE at Razorpay.
• Lead the data strategy at Razorpay. Conceptualize and Drive multiple initiatives across data lifecycle to transform Razorpay to a truly data led Org

Apr 2020 – May 2021 · 1 yr 1 mo

• Leading a team of 40+ to drive analytics for Business Planning, Growth Strategy, Marketing, Pricing & Promotion and Finance Analytics for Food Delivery business and the entire analytics for New Businesses (Instamart, Genie, Alcohol delivery)

Apr 2019 – Mar 2020 · 11 mos

Aug 2018 – Mar 2019 · 7 mos

May 2018 – Aug 2018 · 3 mos · Bengaluru, Karnataka, India

Jan 2015 – Jan 2017 · 2 yrs · Bengaluru Area, India

• Job Responsibilities :
• Led a team of analysts to drive the analytics and strategic aspects of Retention function of US Credit Cards Portfolio
• Collaborated with Portfolio teams to develop strategic roadmaps
• Led Cross-functional global task forces to ensure flawless execution of analytics solutions
• Key Accomplishments :
• Managed the development and monitoring of annual operating budget forecasts & proforma P&L for the customer retention channel
• Led the multi-phase revamp of Proactive and Reactive retention strategy through Segmentation and Predictive analytics using machine learning algorithms. Introduce a suite of innovative bonus offers catering to the needs of specific customer segments
• Saved 30% offer costs by solving the acute problem of customers gaming the card’s acquisition and retention benefits (called ‘System Gamers’) through a robust classification model
• Collaborated with operations team to reduce portfolio’s customer service operating expenses through Omnichannel Retention expansion to Digital and Chat, IVR optimization in Phone, Entitlement consolidation, Suppressions of unprofitable callers, Incremental Offshoring and Agent efficiency analysis
• The only official internal consultant for assignments employing cluster analysis and predictive analytics across different teams
• Led the Data Science Training and Development team

Jan 2014 – Jan 2015 · 1 yr · Bengaluru, Karnataka, India

• Job Responsibilities :
• Provide Data Science consulting to clients from BFSI sector
• Create project proposals for clients to drive incremental business
• Managed a team of data scientists to develop data driven intelligence across customer Lifecycle
• Key Accomplishments :
• Led a team of data scientists to develop micro - user segmentation for a major Canadian Insurance firm. Further recommended marketing & sales strategies for efficient and effective targeting.
• Built a cross sell insurance model using XGBoost for a Major European bank

Apr 2013 – Aug 2014 · 1 yr 4 mos

• Offshore Analytics consulting for HSBC LATAM portfolios
• Developed campaign strategies for augmenting portfolios lend based behavior using statistical models to predict the potential future change in customer lend behavior
• Played an instrumental role in setting up a 10 member analytics team for HSBC Latin America portfolio.
• Led teams of analysts to successfully develop targeted cross-sell campaign strategies for Credit card, Loans, Insurance and Investment products
• Developed new customer demographics segment-specific contact strategies to improve early life engagement of new retail customer

Jan 2012 – Mar 2013 · 1 yr 2 mos

Jul 2011 – Dec 2011 · 5 mos

• Propensity Model for Cross-selling
• Trade Promotion Analytic - Linear and Log Linear Modeling
• Market Segmentation - Cluster Analysis using Hierarchical and Centroid based Clustering
• Credit Risk Model for Payday Loans
• Market Basket Analysis
• Strategic Reporting

Dec 2010 – Jun 2011 · 6 mos

Jan 2009 – Jan 2010 · 1 yr · Greater Delhi Area

• Business Intelligence