Shefali Jaipuriar

Director of Engineering

Hyderabad, Telangana, India20 yrs 7 mos experience

Highly StableAI Enabled

Key Highlights

20+ years of experience in technology leadership.
Expert in data-driven consumer experiences and AI innovations.
Proven track record of building high-performing engineering teams.

Stackforce AI infers this person is a SaaS technology leader with expertise in data platforms and AI-driven consumer experiences.

Contact

shefalijaipuriar@gmail.com LinkedIn

Skills

Core Skills

Engineering LeadershipData PlatformsAi/mlTechnical Leadership

Other Skills

AI-driven ExperiencesBig DataCC++CommunicationConsumer ExperiencesCustomer SupportData QualityData WarehousingDatabase DesignDatabasesDebuggingDriving ResultsEclipseGenAI

About

I am a seasoned technology leader with over 20 years of experience driving large-scale platform and consumer engineering initiatives across global tech companies like Uber, Amazon, and Teradata. At Uber, I led both platform (Delivery Data Engineering) and consumer-facing (Merchant Selection, Growth & Foundations) organizations — powering data, AI, and mobile experiences for millions of users worldwide. I’ve built high-performing teams of 50+ engineers, launched AI-driven merchant and eater experiences, and scaled data systems that fuel business-critical insights and personalization. Previously at Amazon, I led the Last Mile fulfilment team, launching mobile-first platforms that bridged digital and physical experiences — improving reliability, customer satisfaction, and new service growth. My passion lies in building systems and teams that turn data and AI into meaningful, trusted consumer value. I thrive in dynamic, mission-driven environments where technology and strategy come together to shape exceptional customer experiences. Focus Areas: Data Platforms | AI/ML & GenAI | Consumer facing Experiences | Platform Modernization | Engineering Leadership | Mobile Innovation

Experience

20 yrs 7 mos

Total Experience

7 yrs 9 mos

Average Tenure

5 yrs 1 mo

Current Experience

Uber

2 roles

Senior Engineering Manager

Promoted

Mar 2023 – Present · 3 yrs 2 mos · Hyderabad, Telangana, India

India-Lead for Delivery Data Engineering
Delivery Data Solutions ( Delivery business data needs, tools & frameworks for real time analytics, data quality and resource optimisation)
Delivery Web Intelligence (automated collection of competitive data using AI/ML, competitive insights)
Delivery Merchant Tech: Drove key initiatives in the merchant acquisition and foundations space. Led a team of 50+ engineers and 5+ engineering managers to deliver high-impact systems.
Delivery Labs: Pioneered the use of GenAI/ML to create Eater and Merchant Co-Pilots, transforming user experiences and internal workflows through intelligent automation.

Data PlatformsAI/MLGenAITeam ManagementReal-time AnalyticsEngineering Leadership

Engineering Manager

Apr 2021 – Mar 2023 · 1 yr 11 mos · Hyderabad, Telangana, India

Leading the platform and consumer facing teams for Uber delivery organization. Excited with the scope of innovation and excellence, both, directly impacting core business.
Delivery Data Solutions
Bring Your Own Courier model for Uber Eats
Checkout Growth

Platform InnovationConsumer ExperiencesTeam ManagementEngineering Leadership

Amazon

Software Development Manager

Mar 2017 – Feb 2021 · 3 yrs 11 mos · Hyderabad, Telangana, India

Value Added Services (VAS) team is building a platform which will host selling of the services with the same degree of convenience and flexibility as we sell products. This is a greenfield space with an opportunity to build towards launching the next wave of disruptive services platform for Amazon . Leading a team of developers to provide the best last mile experience of the services offered to the customers. This involves dealing with multiple stakeholders and shuffle on the prioritization by also bringing in the balance between speed with respect to business and architectural investment.

Last Mile FulfillmentMobile PlatformsStakeholder ManagementEngineering Leadership

Teradata

3 roles

Technical Lead

Promoted

Mar 2012 – Apr 2017 · 5 yrs 1 mo

Unraveling:
Extensively using gdb, visual studio debugger and eclipse to debug multi-threaded applications. Using debugger to replicate rare and difficult customer scenarios. Crash dump analysis, retrieving information from the hex dumps. Assembly level debugging and stack manipulations.
Reverse Engineering:
Understanding implementation technique as well as conceptual overview of the system by doing code walkthrough. This is required when module is poorly documented and the solution to the problem is dependent to this module. Understanding of complex data structures and its advantages. Some times reverse engineering unfolds various bugs and it is fast effective way of learning any new system.
Parallel Computing:
Gained good knowledge in fundamentals of parallel programming and the building blocks of such types of system softwares and applications. Since, Teradata system is based on Massively parallel computing principles and it follows “non shared architecture” it has an essence of every subject in computer science.

DebuggingReverse EngineeringParallel ComputingTechnical Leadership