Oct 2023 – Jun 2025 · 1 yr 8 mos

• AI & Automation
• Currently driving the development of agents to boost productivity of business users and analysts as part of AI-first strategy. Built the agents for automation of business processes, data processing and analysis. Drove adoption of dev productivity tools for improving efficiency across engineering teams.
• Marketing and Personalization
• Envisioned and led the development of Flipkart’s group-level Customer Data Platform (CDP) enabling personalized retargeting and context-led acqisition. Drove significant improvements in CAC and ROAS metrics.
• Ideated and executed a real-time clickstream analytics system, replacing commercial tools, enhancing business operations with actionable insights, and achieving multi-million dollar annual savings.
• Built an in-house app experimentation platform to enable deeper analysis of A/B tests, driving data-driven decision-making and product optimization.

Feb 2019 – Sep 2023 · 4 yrs 7 mos

• Data Platform & Strategy
• Executed Flipkart’s data vision, establishing data as a strategic differentiator for the company.
• Led the development of massive Data Lakehouse, building end-to-end components for high-scale ingestion, real-time and batch processing, seamless integrations, and advanced analytics & reporting tools.
• Designed and launched a next-gen BI platform, delivering enterprise-grade analytics and insights, rivaling top market solutions.
• Implemented a company-wide data governance framework, ensuring data completeness, accuracy, security, discoverability, and cost control.
• Cloud Billing & FinOps
• Developed Flipkart’s cloud billing and FinOps platform, driving a culture of cost-aware software development and enabling significant infrastructure cost savings.
• Team Leadership
• Founded and led a top-tier platform product organization, fostering innovation and high-impact execution.

Oct 2013 – Dec 2015 · 2 yrs 2 mos

• Led analytics for product, marketing and retail BUs. Influenced acquisition strategies & overall app experience, boosted installs while growing CLTV.
• Drove data backed growth initiative to enter in competitive Lifestyle, Mobile categories.
• Developed multiple ML models to improve user experience and strategic decisions e.g. purchase propensity, conversion driver, churn prediction, segmentation etc

Jun 2011 – Oct 2013 · 2 yrs 4 mos

• Founded the Analytics function, introduced cutting-edge tools, scaled adoption across teams, hired a high-performing team.
• Onboarded first few BI & analysis solutions to enable data driven decision in the company.

Dec 2015 – Jan 2019 · 3 yrs 1 mo · Bengaluru Area, India

• Delivered mobile-first predictive CRM solutions for personalized push, install tracking, uninstall prediction; resulting in collective multi million ARR for APAC region.
• Problem solved for biggest customers of Adobe, customized video analytics, online-offline data integration, experience personalization; achieved 90% retention.
• Crafted the GTM strategy for marketing cloud, solved for penetration in FSI and OTT verticals.
• Strategized APAC specific pricing of the product to unique needs of the market.

Apr 2008 – May 2011 · 3 yrs 1 mo

• Improved an in-house Ad platform, delivering features and processing millions of ad impressions daily.
• Designed an in-house tool for A/B testing and user behavior insights.

Dec 2006 – Apr 2008 · 1 yr 4 mos

• Optimized SEM spends through automated tools.
• Developer for social media products for book reader community. Maximized the ad revenue on social networking properties

Jun 2005 – Dec 2006 · 1 yr 6 mos

• Worked on development of intelligent systems for
• Focused Advertisement
• Automotive Demand Intelligence
• Finance Analysis of Market Maker