Jan 2022 – Jul 2023 · 1 yr 6 mos · Bengaluru, Karnataka, India

• -- Led the design of user interfaces and user experiences for the fantasy gaming platform, ensuring a seamless and immersive gaming experience for players.<br>-- Developed and maintained a design style guide and design system, ensuring design consistency and scalability across products and platforms.<br>-- Continuously researched and stayed up-to-date on industry trends and new design techniques to incorporate into projects and provide the best possible design solutions.<br>-- Fostered a positive and supportive learning environment, helping Jr.Designers build their confidence and creativity as designers.

Feb 2019 – Dec 2021 · 2 yrs 10 mos

• Designed 3 internal products, educated different teams about design thinking and user-centered design principles, promoting value of design in the organisation
• Worked on 25+ global projects on Builder.ai (engineer.ai) platform representing Crewscale. Effectively communicated with Clients and Project Managers across different time-zones, and provide updates throughout the design process to ensure client satisfaction.
• Developed and maintained design standards, guidelines, and design systems, ensuring design consistency and scalability across products and platforms.

May 2018 – Feb 2019 · 9 mos

• Led design teams in creating effective and innovative design solutions for various clients and projects.
• Developed and implemented design strategies, methodologies, and standards, ensuring design quality and consistency across all projects.
• Collaborated with cross-functional teams, including product managers, developers, and marketers, to ensure design solutions align with business goals and user needs.
• Managed and mentored junior designers, providing feedback, guidance, and support to help them grow and develop their skills.

Oct 2017 – May 2018 · 7 mos

• Led the UI/UX design process for various digital products, from ideation to launch, ensuring a seamless and intuitive user experience.
• Developed user-centered design solutions that met business goals and user needs, conducting user research, usability testing, and data analysis to inform design decisions.
• Created wireframes, prototypes, and visual designs, using tools such as Sketch, Adobe Creative Suite, and InVision.
• Collaborated with cross-functional teams, including product managers, developers, and other designers, to ensure design solutions were technically feasible and met project requirements.
• Mentored and guided junior designers, providing feedback, advice, and support to help them improve their skills and grow in their roles.

Jul 2017 – Oct 2017 · 3 mos · Bengaluru, Karnataka, India

• ROLE : Product Design@Founding Team & Social Media Creative Designer
• >>𝐢-𝐛𝐲𝐤 - 𝐖𝐢𝐧𝐧𝐞𝐫 𝐨𝐟 𝐄𝐥𝐞𝐯𝐚𝐭𝐞 100 𝐒𝐭𝐚𝐫𝐭-𝐮𝐩𝐬 2017<<
• Founding Team of a bike sharing startup i-byk, one of 100+ startup winners at Elevate 100, a Karnataka government initiative to handhold and fast-track entrepreneurship.
• Played a key role in designing the web and mobile interfaces that supported the core business model.
• Conducted user research and testing to inform design decisions, incorporating feedback into design iterations to improve usability and functionality.
• Created and maintained design guidelines and style guides, ensuring consistency across all touch-points and platforms.
• >>𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐃𝐞𝐬𝐢𝐠𝐧 - 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐯𝐞𝐫𝐭𝐢𝐜𝐚𝐥<<
• Designed and executed social media campaigns across multiple platforms, including Facebook, Instagram, Twitter, and LinkedIn, to drive engagement, brand awareness, and lead generation.
• Created compelling visual content, including static graphics, animated GIFs, and short-form videos, that aligned with brand guidelines and optimized for social media.
• Worked closely with the social media team, marketing team, and other cross-functional teams to understand campaign goals and objectives, and develop design solutions that supported them.
• Acted as a brand advocate, ensuring all social media content adhered to brand guidelines, and promoted the brand in a positive and effective manner.

Apr 2015 – Apr 2016 · 1 yr · IIT Madras

• Selected and trained the team of 10 coordinators; built a collaborative culture to ensure quality performance
• Reinforced the brand by redesigning logo; Created a compelling visual identity; sponsorship up to INR 2.5 Lakhs
• Worked closely with media and publicity team in executing marketing campaigns; Expanded outreach by 30%

Apr 2014 – Apr 2015 · 1 yr · IIT Madras

• Selected and trained 10 coordinators; built a collaborative culture to ensure quality performance
• Reinforced the brand by redesigning logo; Instrumental in raising sponsorship up to INR 2.5 Lakhs
• Worked with media & publicity team in executing marketing campaigns; Expanded outreach by 30%

Aug 2013 – Apr 2014 · 8 mos · IIT Madras

• 1) Initiated and organised ‘Ch-Me-Trix’ Quiz that witnessed over 40% of the total footfall
• 2) Liaised with sales and marketing teams to publicise & promote the event across 56 colleges in India

Apr 2015 – Apr 2016 · 1 yr · IIT Madras

• Administered community of 150+ artists at IITM; enhanced club participation by 350% and
• reached 10,000+ Facebook audience by audience mapping
• Spearheaded a two-tier team of 4 coordinators & 45 volunteers; Captured 40% in cost savings
• and organized 30+ events valued INR 2.5 Lakhs, in timely manner, within budget

Feb 2015 – Sep 2017 · 2 yrs 7 mos

• ROLE : Founding Member -Design & Marketing
• Inspired by Personal Fitness Journey Experience, Idea being discovery of fitness options around us
• ‘Fitness in You’ is a fitness revolution that offers a comprehensive and personalized approach to health and wellness. Our unique blend of physical and mental fitness programs are designed to meet the diverse needs of individuals, regardless of fitness level or lifestyle.
• Responsible for creating visually appealing and effective designs for the start-up, ranging from branding materials to web and mobile interfaces.
• Represented team at events organized by ADDA for Entrepreneurs, Bangalore, Weekend Ventures , NASSCOM initiative , 10000 Startups 
-- Approached for funding by Matrix Partners (Who have funded the likes of OLA and Quikr)
• Coordinated with 4 Founding Team Members; developed monthly membership model of fitness options like gyms, Yoga, Aerobics, Zumba for 80 + outlets in and around Mumbai, Chennai and Bangalore

Feb 2015 – Mar 2017 · 2 yrs 1 mo · Greater Chennai Area

• Our mission is to build a bike sharing system in a campus that relies on a combination of GPS/RFID tracking, user registration, smart locks, and data management to provide a convenient and sustainable mode of transportation for students and staff.
• Represented team at events organized by KPITSparkle2017, Nirmaan IITM, CFI Open House IITM and Villgro - Impactpreneur Competitions. I am proud to have been at the forefront of the micro-mobility revolution.
• From designing the app and website, to representing team at events, to building partnerships with cities and local businesses like TI Cycles Limited, Chennai ITDC and Hesperus Technologies, every step of the journey has been a learning opportunity.

Aug 2014 – Apr 2015 · 8 mos · IIT Madras

• 1) Single-handedly managed a two-tier team of 7 coordinates and managed 7 Fine Arts events with an inventory of Rs 1.5 lakhs
• 2) Launched online and offline publicity campaigns in 5 major cities attracting a footfall of 2000+ students