Dec 2022 – Dec 2024 · 2 yrs · Dubai, United Arab Emirates · On-site

• At Shooty, we built a single stop solution for media delivery for photographers and studio to reduce the delivery turn around time to less than 24 hours. As Head of Products, I spearhead the development of our cutting-edge SaaS platform, designed to streamline the creative process and enhance collaboration. Our mission is to transform content creation into an intuitive, seamless experience, empowering creators with innovative tools and features:
• Effortless Workflow & Collaboration: I drive the creation of intuitive workspaces and real-time collaboration features, simplifying the journey from idea to execution.
• Media Organization Reimagined: Under my leadership, we've enhanced asset management with automatic folder creation and seamless media drive integration.
• Quality Control Excellence: I'm committed to ensuring every piece of content meets the highest standards through comprehensive QC features.
• Innovation and Creativity: At the heart of Shooty is our vision to be more than just a tool; we're a catalyst for creative brilliance.

Feb 2021 – Oct 2022 · 1 yr 8 mos · Dubai, United Arab Emirates

• Built and Lead a team of 3 Product Managers and 3 product analysts to solve problems for growth and Travel
• Responsible for creating yearly roadmap for growth and travel for global business based on strategies target and help in achieving the company level KPI through product initiates
• Launched Cross-selling packages to improve the visibility and penetration of packages resulting in an increase of 10% pp in package penetration and 5% GMV
• Launched Referral personalisation to drive higher referral percentages resulting in an increase of 20% more referrals and driving CAC down by 15%
• Conceptualized and launched aggregator model for travel in Latin America to capture new market and speed up the expansion plan with zero operation efforts

Sep 2019 – Feb 2021 · 1 yr 5 mos · Noida Area, India

• Built and Led the first ever product and design team at Faballey and helped the company to move to the strategy of Product Led growth
• Launched new version of Android and IOS app with enhanced UI/UX which resulted in an increase of 31% conversion
• Launched new separate app for Brand Indya which was earlier part of Faballey which within 5 months down the line contributes 20% of overall revenue
• Built Search and recommendation engines for personalized experience in house and this resulted in an increase of 35% in overall conversion
• Collaborated closely with customer care and tech team to solve the customer issues to increase the app ratings on app stores from 2.9 to 4.0
• Added features like Delivery estimator, Store locator , Product tags for better engagement

Jun 2018 – Jul 2019 · 1 yr 1 mo · Gurugram, Haryana, India

• Froodo was a curated fruits box subscription based offering aimed at developing health snaking habits
• Bootstrapped and Scaled to 500+ subscriptions per day and a MRR of 5-6 lacs INR
• Wore multiple hats from managing operations,marketing , Product to customer care rep and was one of the best learning experience

Aug 2016 – Sep 2019 · 3 yrs 1 mo · Mumbai Area, India

• Analytics -
• Built and managed a team of 6 to cater to the overall Web data need of the organization
• Implemented the end to end web analytics data architecture to be able to serve the data need of different teams
• Configured scheduled reports for different business units to track the KPI’s
• Perform statistical analysis on web data to provide insights for improving Conversion
• Train different business unit on Omniture and Google analytics
• Product
• Revamped Nykaa Beauty web platform with a fresh UI and user experience to increase conversion from 1.1 to 2.3
• Conceptualized and launched Nykaa Fashion Android and IOS App (member of Nykaa Fashion Launch team)
• Led a team of 10 across Technology, Product and Analytics
• Conceptualized and delivered multiple product projects on Android App resulting in an increase of 30% in overall conversion and revenue share increase from 35% to 45% and an app rating of 4.2 from 3.5

May 2015 – Jul 2016 · 1 yr 2 mos · Mumbai Area, India

• Provided business critical insights into web visitor behavior, key performance indicator and actionable recommendations to improve business performance
• Conceptualized and developed highly interactive excel dashboards to measure the overall website health for different stakeholders
• Performed Anomaly Detection and deep dive analysis to find the root cause of the problem and helped the client to solve it
• Used different statistical methods to predict and identify a group of causes and catalyst which can be more beneficial for the website
• Conducted Quarterly Business review to to understand the gap in the service provided and to scale up the team to meet expectation. This feedback provided immense support to the team in serving better every time

Jun 2011 – May 2013 · 1 yr 11 mos · Delhi, India

• A famous old restaurant which was still using old age system of billing and ordering and very heavy man power based
• Computerized the entire order flow process to save 50% on operational cost
• Managed a team of 6 and overlooked the entire day to day operation