Oct 2023 – Nov 2024 · 1 yr 1 mo

• * Led the engineering teams across domains like Android, iOS, Mobile website, and backend platforms.

Feb 2021 – Sep 2023 · 2 yrs 7 mos

• Led the Buyer Platform and Growth Initiatives
• Led the teams for Search, Discovery, Ads, Digital Marketing Tech, Big data, Personalization, and Recommendations

Apr 2018 – Jan 2021 · 2 yrs 9 mos

• Security
• Conceptualized the Security Service, to be used for encryption/ decryption of PII data at Snapdeal, slashing the fraud calls from ~2000 calls to ~50 calls per day.
• Ads and Performance Marketing Automation
• Implemented multi-tenant third-party adserver, to be used by multiple publishers to run Snapdeal ad campaign on their platforms.
• Implemented rule-based multi-tenant marketing automation app for managing campaigns across platforms like Facebook, Google, Tiktok, Instagram.
• Led the improvement of ads fill rate, relevancy and conversions across page flows like home page, search results, category listing pages and product detail pages.
• Led the Mar-tech groundwork to enable a more tech-oriented approach to empower the in-house online marketing team.
• Improved product indexer system for near real-time inventory and price updates to marketing platforms, resulting in reduction of the sold-out and discontinued product visits from ~8% to ~0.5%.
• Optimized the catalog size on performance marketing platforms and reduced it from ~90 MN to ~1 MN.
• Improved the product feed quality index for affiliate channels from ~60% to ~95%.
• Search, Discovery, Personalization and Recommendations
• Implemented search personalization, guided search, auto complete, search as you type, similar and recommended products feed resulting in 20% improvement in conversion.
• Led the migration of search SOLRs from Master/Slave architecture to Cloud resulting in ~25% infra cost reduction keeping the search metrics inline.

Aug 2015 – Mar 2018 · 2 yrs 7 mos

• Led the Search Infrastructure cost optimization and performance improvement, migration from AWS to Cirrus (Snapdeal in-house cloud).
• Contributor to search relevance algorithm for keyword search, rank and display most relevant products to users.
• Contributed to implementation of rule-based generation of auto suggestions to predict user queries while typing.
• Implemented real-time logger to track users' views/clicks stream for real-time analytics and events persistence.
• On the fly product recommender using users' submitted preferences.

Apr 2014 – Jul 2015 · 1 yr 3 mos

• Contributor to the Search as a service, developing Auto-suggest functionality and tuning relevance of results.
• Hands-on experience in large-scale data processing, search query and product clicks processing thereby improving the relevancy algorithm.
• Conceptualized and implemented SOLR shard resolver, routing products to shard on basis of category.
• Implemented the product indexer system and scaled it making it capable to index 1MN+ products per hour.

Sep 2011 – Mar 2014 · 2 yrs 6 mos

• Implemented ERP system for the finance team, generating order/payment reports for the sellers.
• Contributor to the Order Management and Refund System and isolated it, making it an independent SOA component, revamped the architecture to support multiple payments and implemented several features like pre-booking, partial payments for an order.
• Developer on various components of Snapdeal.com and its admin website. Core team member responsible for building first phase of m.snapdeal.com WAP site.

Jan 2011 – Jul 2011 · 6 mos · Bengaluru, Karnataka, India

• Worked with the Multimedia Team at Nvidia.
• Contributor to the SBC codec for Nvidia Tegra processor series and signal activity detection algorithm for Bluetooth applications.