Jul 2021 – Feb 2022 · 7 mos · New Jersey, United States

• Invested in 10+ deals across SAAS, Ecommerce, Logistics & Crypto space

Nov 2020 – Jan 2024 · 3 yrs 2 mos · New York City Metropolitan Area

• Building & enabling WWE fan journeys, fan growth marketing tactics through growth focused products such as WWE’s Customer Data Platform, Ad Tech, Martech products, data science & business intelligence products.
• Leading UX and LTV optimization program (100+ experiments every quarter)
• Bid optimizers and Ad ROI models (as Advertiser) that helped WWE maximize Ad ROI across digital properties of partners (incl. Google, YouTube)
• Advertising Inventory Performance Engine (as Publisher) – Valuation of ad inventory within WWE’s content (Video, photo) and Digital properties. Optimizing self-promoting ads vs external ads
• Supporting digital product development on WWE apps and WWE websites to capture all relevant fan interactions (Telemetry data ~1000s of interactions per fan)
• Building and executing on WWE's roadmap of data products & data assets across media/content lifecycle (Linear TV, OTT, Digital, Social), ecommerce/ retail marketplaces, live events, advertising, sales partnerships & sponsorships, gaming, NFTs, Talent management & Brand
• Developing and executing on WWE’s Machine Learning and AI strategy to support enterprise initiatives
• Managing foundational data assets such as Data Lakes, Data Warehouse and Data marts
• Securitizing data assets and complying with prevailing Data privacy regulations such as GDPR, CCPA
• Led a team of 10 data scientists, analytics engineers and machine learning engineers responsible for building 20+ ML products for WWE's business units.
• Built topic models, sentiment models and clustering models on real time twitter data that enabled insight generation related to voice of WWE fans.
• Built viewership and monetization focused forecast models that drove actionable insights for finance and media teams
• Built optimization models that enabled routing of Live events across the US

Nov 2016 – Nov 2020 · 4 yrs · New York City Metropolitan Area

• Spearheading Leading the vision, roadmap development, implementation, and development of Data Strategy Roadmap working with data technology and insights & analytics teams
• Supported WWE network revamp that involved migration of 2mm+ subscribers and 1000+ Live/VOD assets. Responsible for coordinating with 7 technology vendors across front end and back end stacks of website, app to ensure seamless transition
• Collaborating with Analytics, Data Science, UX, Data Engineering, Data Architecture, and Program Management teams to develop, test, and deliver high-quality products and features that meet end users and internal business needs

Jan 2019 – Nov 2020 · 1 yr 10 mos

• Played head of data products, data science roles for our media, retail clients

Jan 2018 – Dec 2018 · 11 mos

Jan 2016 – Dec 2017 · 1 yr 11 mos

Jul 2014 – Dec 2015 · 1 yr 5 mos

Jul 2012 – Jun 2014 · 1 yr 11 mos

• > Developed predictive propensity cross sell models for a product portfolio mix for a leading retail bank in Asia Pacific Region
• Assisted in improving the marketing strategies with the help of analytics’ derived marketing triggers.
• Won the competitive pilot project for EXL service, and was also awarded the best project for second half of 2012.
• > Formulated pricing and marketing strategies for a leading global information services company
• Identified customer segments with high product usage and high turn away count to up sell additional product licenses.
• Analyzed discount rate distribution across multiple customer type segments to assess opportunity to increase prices and optimize price distribution across segments.
• Recognized over $4MM in incremental revenue through price correction strategies, upsell opportunities and sales leads.
• > Assisted one of the Top 10 US credit card issuers to improve its Digital Acquisition through customized online marketing
• Analyzed visitor journey on the website to identify response and product preference patterns.
• Developed experience customization strategy through Optimal Acquisition Journey and Product Preference to improve onsite conversion.
• > Assisted one of the largest credit card issuers in the US to strategize its global marketing and branding
• Analyzed the customer behavior with respect to engagement in client sponsored events like US open, PGA tour etc.
• Identified target population segments adding incremental value to the client revenue after engagement in the sponsored events
• > Created a cost effective dynamic data warehouse for a leading global information services company - Built an on-going unified holistic view of customers, products on Amazon cloud, incorporating multiple client data sources.
• Integrated the warehouse with a BI functionality to generate periodic reports, dashboards and analyze the data using filtering, summarization capabilities.