Nitika Rupam

CEO

Bengaluru, Karnataka, India10 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Over ₹800 Cr in annual sales generated.
Managed 40+ vendor relationships across multiple categories.
Led innovative product launches in quick commerce.

Stackforce AI infers this person is a seasoned E-Commerce and Quick-Commerce professional with strong category management expertise.

Contact

Skills

Core Skills

Category ManagementBusiness DevelopmentBusiness AnalyticsRetail Category ManagementCustomer Experience ManagementSales & Marketing

Other Skills

Analytical SkillsC++Cold ChainCommodity PricingCompetitive PricingCustomer AcquisitionCustomer AnalysisCustomer InsightCustomer RetentionDigital MarketingDrop ShipE-CommerceJavaLeadershipManagement

About

• +6 years of experience in the Quick-Commerce & E-Commerce industry: >Currently heading Baby, Pet, Paan, and Fem categories under the Non-Food department at Swiggy Instamart as a Senior Category Manager >3 years of experience managing the Staples category at Swiggy Instamart as Category Manager >7 months of experience in Beauty and Personal Care as a Deputy Category Manager at Paytm Mall (Marketplace) >2 years of experience in FMCG Food and Ice Cream categories as an Assistant Category Manager at Big Basket • Managed relationships with 40+ vendors across 12+ sub-categories, handling 2,500+ products and generating over ₹800 Cr in annual sales • Strong in negotiation, vendor partnerships, stakeholder management, communication, and presentation skills Key Skills: Brand building, Strategic Pricing, Category Management, Business Development, Product Management, Consulting, Business Process Improvement, New Product Launches, Campaign Management

Experience

Instamart

3 roles

General Manager

Promoted

Oct 2025 – Present · 5 mos

Senior Category Manager

Promoted

Apr 2024 – Sep 2025 · 1 yr 5 mos

Baby Care & Fem Hygiene
Driving growth and profitability by managing product assortment, pricing, and promotions, while collaborating with cross-functional teams to deliver an exceptional customer experience in quick commerce.

Category ManagementProduct ManagementBusiness Development

Category Manager

Nov 2021 – Mar 2024 · 2 yrs 4 mos

Building Staples category for the platform at PAN India level which includes mentioned sub- categories :
Edible Oil, Ghee, Spices ,Salt, Sugar & Jaggery.
Planned & Launched first of it’s kind category on any online retail - Fresh Paan

Business AnalyticsQuick commerceCommodity PricingCompetitive PricingAnalytical SkillsE-Commerce+2

Paytm mall

Deputy Manager

Apr 2021 – Oct 2021 · 6 mos · Bengaluru, Karnataka, India

Handled Beauty and Personal Category under drop shipment model

Analytical SkillsCustomer AnalysisCustomer Experience ManagementStorefrontRetail Category ManagementShipment+3

Bigbasket.com

Assistant Category Manager

Apr 2019 – Apr 2021 · 2 yrs · Bengaluru, Karnataka, India

Assistant Category Manager with an exposure and experience gain in below categories :
1. Dairy
2. Ice Creams
3. Snacks & Namkeens
4. Frozen Food
5. Tinned & Packed Sweets
6. BB Instant Business - Launch & Tie Ups with Ice Cream brands in select metro cities

Sales & MarketingAnalytical SkillsE-CommerceRetail Category ManagementCold ChainStakeholder Management+1

Sda bocconi asia center

2 roles

President - Cultural Club

Promoted

Aug 2018 – Mar 2019 · 7 mos

Spearheaded cultural initiatives, organized events, and built an inclusive platform that celebrated diversity and creativity within the community.

Core Team - Cultural Club

Aug 2017 – Jul 2018 · 11 mos

Contributed to planning and executing cultural events, fostering creativity, diversity, and community engagement.

Mcdonald's

Consumer Insights

Jul 2018 – Jul 2018 · 0 mo · Sion,Mumbai

Industry - F&B - Consumer Insights
An experience in ensuring the relevant business metrics, which will be regularly tracked and reported to concerned stakeholders.To provide Consumer and influencer insights to grow the market share in specific segments.
Acting as the consumer advocate in all business decisions, by connecting insights with broader business projects . Responsible to tie insights together and build a compelling story, linked to business objectives.
Making recommendations to influence marketing decisions, understand consumer profiles and to suggest brand strategies.

Mondelēz international

Sales And Marketing Intern

Apr 2018 – May 2018 · 1 mo · Mumbai, Maharashtra, India

Analytical Skills

Tedxbocconiumumbai

Marketing and Sponsorship

Jan 2018 – Mar 2018 · 2 mos · Mumbai Metropolitan Region

Roles & Responsibilities
Contacted various catering companies for sponsorships and collaboration
Got on board Vishnu Caterers(one of the most prestigious in Mumbai) as the co-catering partners for the event for lunch, contributed to 50% of the overall sponsorships received for the TEDx event
Handled the Entire catering on the day event which included morning and evening snackas as well as the lunch

Analytical Skills

Toastmasters international

Vice President

Sep 2017 – Aug 2018 · 11 mos · Mumbai Metropolitan Region

Vice President Membership. The third-ranking club officer.
Driving member growth, engagement, and retention by welcoming new members, guiding them through their Toastmasters journey, and creating a supportive environment for personal and professional communication growth.