Apr 2023 – Sep 2025 · 2 yrs 5 mos · Bengaluru, Karnataka, India

• Quick Context
• Swiggy is India’s leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500 cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, they deliver unparalleled convenience driven by continuous innovation.

Jan 2022 – Mar 2023 · 1 yr 2 mos · Bengaluru, Karnataka, India

• Problems Solved at Swiggy
• ➔ Building partnerships function for user growth and quality customer acquisition for the platform
• ➔ Ideate, Create and Modify diverse enablers to create business partnerships with external clients while being the founding team member for the function
• Action Enablers for Outcome
• ➔ Converting a top-down business goal for function into bottoms-up business plan and identifying different client segments or industries to target
• ➔ Strategizing Top of the Funnel Growth by leading Digital marketing / ATL / BTL other marketing channels / B2B lead generation methodologies
• ➔ Crafting strategies to win clients across different industries and across different client persona or business size
• ➔ Identifying and leading new partnerships, alliances by creating commercial models or strategies suitable for large clients requirement
• ➔ Ensuring stellar customer experience for corporate clients and end users across all touch points with Swiggy

Nov 2021 – Dec 2021 · 1 mo · Chandigarh

• Career Break to tend to family's health and wellness needs

Sep 2021 – Nov 2021 · 2 mos · Bangalore Urban, Karnataka, India

• Quick Context
• Trell is among India’s fastest growing Social Commerce platform being driven by a dynamic and large blogger base influencing buying patterns of young India through video and audio mediums
• Problems Solved at Trell
• ➔ Create and establish the Men’s Category fashion vertical from scratch
• Action Enablers for Outcome
• ➔ Business development by onboarding marquee and largest Indian brands on to the portal to acquire new consumers for trell and generate new revenue channels for brands
• ➔ Integrations will all the major inventory management platforms such as Increff, Fynd, Unicommerce to remove any impediments to brand onboarding and customer order fulfillments
• ➔ Grand launch of all brands on the trell application and website to establish high brand recall from the onset and consequently higher conversions
• Output Results
• ➔ Built up entire line from Scratch and ensured seamless creation of new revenue line for the company
• ➔ Scaled up to GMV of 35 lacs/month from 1 lac/month within a 60 day period
• ➔ On boarded 25 National Brands within a span of 2 months through BD & Outreach

Mar 2021 – Sep 2021 · 6 mos

• Quick Context
• ABFRL is India’s largest organized apparel player with portfolio of strong brands such as Louis Phillipe,Van Heusen, Allen Solly, Peter England & American Eagle along with the most expansive distribution and retail network across Indian heartland
• Problems Solved at ABFRL
• ➔ Maintaining all commercial, inventory metrics for brand within control for an exponentially growing retail network, ensuring network stability
• ➔ Driving retail network operational metrics such as freshness, sell through, gross margin to ensure high ROI for the brand
• Action Enablers for Outcome
• ➔ Process innovations along with analytics enablers to ensure automated maintenance of all inventory metrics within threshold limits, thus maintaining balance
• ➔ Real time modifications of promotions/campaigns/discounts to protect gross margins while maximizing old inventory churn aided by qualitative/quantitative feedbacks from all teams
• ➔ Driving broader strategic drivers and enablers to ensure high brand ROI and presence over a 5 year long term plan
• Output Results
• ➔ Minimized discount outflow while maximizing old inventory sell offs, thus bring a cascaded advantage to the brand and partners
• ➔ System enabled automations ensured zero manual efforts thus reinforcing error less information flow between all retail systems
• ➔ Highest partner CSAT score due to ideal inventory availability along with promotion offers to release their cash flow

Jul 2018 – Mar 2021 · 2 yrs 8 mos

• Problems Solved at ABFRL
• ➔ Building growth levers for a stagnant business in North India and expand brand presence through business development
• ➔ Elevating brand identity and establishing a dominant presence while increasing falling business throughout through new partnerships
• Action Enablers for Outcome
• ➔ Massive expansion exercise by partnering with new franchisees, distributors across the heartland to bring inorganic growth
• ➔ Process led operational SOPs to ensure incremental growth from existing business while maintain healthy ROI for brand and trade partners
• ➔ Innovative brand advertising through ATL/BTL/Digital campaigns to re-establish brand presence and recall in a saturated territory
• Output Results
• ➔ Highest sales growth in territory in last 20 years coupled with largest expansion nos
• ➔ Conversion of channel partner dependency into direct to consumer market and ensuring incremental savings for the brand
• ➔ Highest ROI from marketing campaigns leading to new customer acquisition and fresh sell through above industry benchmark

May 2017 – Jul 2018 · 1 yr 2 mos · Mumbai, Maharashtra, India

• Quick Context
• Raymond is India’s leading to Fabric to Finished Garment Conglomerate with among the highest Brand Affinity with Indian Consumers and leading consumer market share in fabrics
• Problems Solved at Raymond Strategy Cell
• ➔ Drive the top down business strategy in cohesion with individual business units and corporate advisory boards to ensure seamless implementation
• ➔ Ensure quick and effective cascade of strategic lever’s performance, qualitative inputs from business and to chart an agile course correction to offset any tail and headwinds that could impact the business
• Action Enablers for Outcome
• ➔ Created a singular view of all strategic imperatives of the business and work with business teams for timely executions while incorporating continuous feedback from business leaders
• ➔ Owning all the activities in the entire journey and reporting from ideation till execution and proof of concept feedback generation
• Output Results
• ➔ Successful implementation of diverse initiates ranging from fabric volume growth in a saturated Indian market, deeper penetration of apparel growth in small town India to incremental growths from existing business via higher business order value from all consumer sets

Apr 2016 – Jun 2016 · 2 mos · Mumbai Area, India

• Problems Solved during Internship
• ➔ Automating and creating process around minimising gross margin leakages due to consumer discounts, the most detrimental aspect of fashion consumer business
• ➔ Research Indian consumers and competitors to create a process, which fulfils consumer needs while being better than competitors wrt process SOP’s and commercial savings
• Action Enablers for Outcome
• ➔ Strategic approach basis consumer backward journey while also considering blockers due to retail SOP’s and tech implementation blockers for an automation tool
• ➔ Primary research in different markets and consequent different consumer sets to understand primary concerns wrt full price selling and incorporating qualitative inputs from the research
• Output Results
• ➔ An Automated tool to calculate discounts customized for each individual store in India going all the way to recalibrate and protect annual gross margins
• ➔ Awarded Pre placement offer as a result of exceptional project delivery

Jan 2014 – May 2015 · 1 yr 4 mos · Gurgaon, India

• Quick Context
• IBM needs no introduction! A conglomerate spanning and servicing clients with holistic offering value chain from hardware to new age cloud and AI services. Incorporated 100+ years back and among the pioneer of global technology firms
• I solved two problem statements at IBM
• ➔ Owning and managing the global project deliverables on an end to end basis
• ➔ Working as the sole connect between client team at onsite and back end development team based out of India
• ➔ Driving better decision-making through project processes and business analysis for speedy and effective outcomes
• Action Enablers for Outcome
• ➔ Expertise in SAP and SQL while learning from scratch (Coming from Non CS background) to ensure seamless delivery of business analysis
• ➔ Coordination between teams from 6 global geographies to ensure sequential progress in work without any time and team dependency lags
• Output Results
• ➔ Timely and test authenticated delivery of project as per agreed timelines committed by Global sales team and ask by client
• ➔ Awarded and appraised as part of top 10 percentile of Global IBM’ers during 2015 performance rewards

Jun 2012 – Dec 2012 · 6 mos · New Delhi Area, India

• ➔ Delegated at Delhi International Airport Terminal 3 as a part of equipment maintenance team for the entire supply network of airport.
• ➔ Worked at the Air Traffic Control at the Delhi International Airport and was responsible for Day to Day analysis and Maintenance of all the state of the art equipment's installed there.
• ➔ Completed and presented the findings of case analysis of the 2011 power failure of Terminal 3 and provided suggestions to avoid such mishap in future.
• ➔ Completed the detailed analysis of electrical and power drawings used in common housing and commercial projects and how they can be modified to accommodate for futuristic designs.
• ➔ Monitoring day to day construction and maintenance activities happening at the site.