Oct 2024 – Jun 2025 · 8 mos · Mumbai, Maharashtra, India · On-site

• NUPI Pay, a wholly subsidiary of Suvidhaa Infoserve Ltd. We run an Omni channel customer engagement and loyalty platform for various clients across category.
• As Head of Partnership & Business Development , am building a SAAS based lifestyle and experiential app enabling multiple redemption modules - voucher & products, digigold, donation, offers, travel experiences , movie tickets & dining as feature.

Jul 2024 – Oct 2024 · 3 mos · Mumbai, Maharashtra, India · On-site

Oct 2023 – Jun 2024 · 8 mos · Mumbai, Maharashtra, India · On-site

• Building an e-marketplace lifestyle super-app for customer engagement which is integrated with partner native mobile apps.
• Leveraging the expertise and relationship with partner brand and on-boarding them on various modules curated and designed for super apps.
• Leveraging Bank Relationships(10+ Banks) for marketing Campaign along with Pre and Post campaign data analysis.
• Commercial Negotiation with partner along with on- boarding & agreement closure for tech integration. Below are the key modules/features:
• Offers - Affiliates & Deals Travel & Stay
• Gift Card Bill Payment
• Store Curation (Product & Merchandising listing) Specially Curated Re.1 Deal

Feb 2021 – Sep 2023 · 2 yrs 7 mos · Mumbai, Maharashtra, India · On-site

•  End to End execution from on-boarding to offers management, Voucher Procurement & affiliate campaign management and data analysis for the pre and post campaigns for 18+ banks.
•  On-boarding and offers management: -
• On-boarding merchant and brand to get into alliances and partnership for 20+ Loylty Rewardz partnered bank.
• More than 200+ direct brands has been on-boarded for offers for each bank rewards portal.
•  Point Back campaign: -
• From concept to successful execution of the point back campaign with partner banks.
•  Voucher Procurement: -
• Help the partner bank to procure discounted voucher from the direct merchants on the requirement basis. (Like OTT & Entertainment, fashion & Lifestyle etc.)
• Get the best possible quotes from the brands and help partner bank in execution of the campaign and also act immediately on the escalations received.
•  Affiliate Campaign: -
• Define strategies to operationally define the affiliate campaign for all 20+ Loylty Rewardz partner bank.
• Bonus Point Campaign –
• o Help partner bank to execute bonus point campaign with the on-boarded partner.
• Operational Tasks:
• o Listing of all the affiliate campaign on the partner bank rewardz catalogue.
• o Coordinate with bank team on new campaign to align, pause the existing campaign and re placement of non- performing campaign.
• MIS and Dashboard:
• o Month on month sharing on performance of each campaign.
• o Month on month sharing of the revenue generated from the affiliate campaign.
• o Month on month sharing of revenue generated from offers .
•  Drive Revenue:
• Increase the revenue from the affiliate commission.
• Increase the revenue from the sellable offers listed on the partner bank rewardz portal.
• Additional revenue by execution various campaign such as – point back campaign, bonus point campaign, visibility campaign etc.

May 2018 – Jan 2021 · 2 yrs 8 mos · Mumbai, Maharashtra, India

•  End to End execution from on-boarding to offers management & campaign management along with their promotion and marketing and data analysis for the pre and post campaigns.
•  On-boarding and offers management: -
• Agreement and documentation completion , along with including the merchant in any campaign.
• More than 1000 brands and merchant to be on-boarded for offers , deal and coupons on UPI and RuPay.
•  Campaign Management:-
• Execute campaign (merchant funded) for Pvt, PSU and co-operative banks by providing deals and offers without any investment
• Campaign execution for Small Finance Banks and rural regional banks.
• Festival Specific campaigns
• Region Specific campaigns
• BHIM UPI campaign for banks live on UPI.
• Campaigns on Various card Variants :
• o RuPay Domestic Debit/Credit Cards
• o RuPay International Debit/Credit cards
•  Marketing and Promotion:-
• By providing co-branded collaterals to partner banks for their usage.
• Promotion thorough Digital Channels ie. Social media handles
• Pushing banks to promote through their inventory and channels.
•  Marketing and Promotion of the brands on credit card, debit card and prepaid card in their welcome kit as welcome letter or vouchers.
•  Data Analysis :
• Pre and Post campaign analysis report using data analysis.
• Responsible for the driving transaction and redemption on UPI Platform and RuPay Cards.
• ROI calculation post campaign using data analysis.
• Focusing on growing and developing business by increasing the transaction.
• UPI -RuPay exclusive programs to be circulated to Banking partners for the promotion.
• Campaign and promotional activities for redemption and transaction count increase on UPI Platform and RuPay cards.
•  Agency Management and Merchant Relationship Management:
• End to end execution from on-boarding . agreement , documents, Project allotment .
• 100% Audit and escalation adherence
• Timely Billing and invoice processing and closure.

Jun 2017 – Apr 2018 · 10 mos · Bengaluru Area, India

• Playing a vital role in engaging the existing clients by providing solution for their business growth.
• Responsible for the achievement of sales through the direct sales channel.
• Focusing on growing and developing existing clients, together with generating new business opportunities.
• Act as consultant for the merchant in regards to technology and service provider.

Jun 2015 – Apr 2017 · 1 yr 10 mos · Mumbai Area, India

• Playing an integral role in new business pitches and hold responsibility for the effective on-boarding of new clients.
• Responsible for the development and achievement of sales through the direct sales channel.
• Focusing on growing and developing existing clients, together with generating new business.
• Act as the key interface between the customer and all relevant divisions.

Jun 2012 – Mar 2013 · 9 mos · bangalore

• Working on different projects based on GSM, RFID technology and ROBOTICS at APEX TECHNOSOFT.
• Apart from above am working as the faculty for the C and C++ courses at APEX TECHNOSOFT.