Nov 2024 – Oct 2025 · 11 mos · Bengaluru, Karnataka, India

Sep 2023 – Oct 2024 · 1 yr 1 mo · Gurugram, Haryana, India · Hybrid

• Responsible for driving revenue and profits for Junglee Rummy product by improving gameplay metrics across user lifecycle journey
• Developed and executed GTM strategies for improving user activation journeys and different game variant adoption along with various feature adoption across different communication channels
• Conducted regular competition analysis, user calling across different cohorts, regular competition analysis to identify opportunities and threats, making data-driven recommendations to enhance product positioning.
• Performed multiple A/B experiments to test various GTM strategies, communications, constructs across all cohorts and then scale them to 100% user base based on the impact on gameplay metrics
• Improved user activation by 20%, retention rate by 8% for casual users and 15% for power users and other game variants and feature adoption metrics such as DAU, MAU, funnel conversion rate
• Generated profit of INR 21.10 Cr on annual basis through user activation and retention campaigns
• Designed and executed GTM strategies around various product engagement features and modules like tournaments, subscriptions, loyalty, referrals
• Worked cross-functionally with creative team, content team, game product team, in-house CRM product team, tournament team, mark-tech team, tech team and external vendors such as, Karix (SMS and WA service providers ) and Clevertap team
• Guided the product team of in-house CRM platform Project Audience to inbuilt features within the product to improve execution efficiency of different GTM campaigns, journeys and automation funnels

Oct 2021 – Jul 2023 · 1 yr 9 mos · Bengaluru, Karnataka, India

• Responsible for increasing customer retention and engagement for different categories.
• Responsible for growth in revenue by influencing levers like wallet share, conversion, average ticket size, category adoption rate
• Regular interaction with customers through call, field visits
• Performed multivariate experiments at campaign/content level
• based on the hypothesis drawn from customer interaction and
• through learnings
• Improved category retention rate by 3%, active user orders by 4%
• Created experimental groups for checking the impact of the
• campaign

Aug 2019 – Oct 2021 · 2 yrs 2 mos · Gurugram, Haryana, India

•  Launched a premium brand and re-launched a legacy brand in INR 2 Billion Indian market
•  Increased the sales of the legacy brand during pandemic year by 120% over the year 2019 within 4 months thereby, making this brand as the most profitable brand among all the brands of Peters Surgical India with a margin of 77%
•  Formulated and executed Go-To-Market Strategy through Market Research, Competitor Analysis, Key Account Identification, Customer Profiling, Pricing Creation and Demand Forecasting
•  Spearheaded planning and execution of Pre-Launch and Post-Launch promotional activities
•  Designed Campaign Calendar for planning and the promotional activities
•  Continuously engaged customers by conducting both ATL and BTL marketing activities on offline and online platforms
•  Managed P&L to improve both top and bottom line
•  Experimenting and optimizing merchandizing assets to increase overall business impact
•  Lead performance tracking and analyzed sales data and customer needs for monitoring and increasing the brand performance
•  Administered and tracked SKU-wise brand inventory for submitting rolling forecast to Supply Chain team
•  Engaged with Cross-Functional teams such as, Sales, Supply Chain, Finance and Quality teams and external vendors
•  Mentored the Trainees, Interns and New Employees in sales and marketing
• Other Key Projects:
•  Initiated and implemented the CRM platform to create historical customer database and collect customer insights
•  Designed a new product sampling process for the sales team to streamline the sample ordering process

Jul 2015 – Apr 2017 · 1 yr 9 mos · Pune Area, India

• Developed code on Informatica Power Centre tool which can extract clinical trials data of United States of America from various sources, transform it according to the client’s requirement and load it in Salesforce cloud database
• Gained knowledge on SQL, Informatica ETL Tool and Unix
• Performed Unit Testing, Production support along with development of the code