Mar 2017 – Jun 2018 · 1 yr 3 mos · Noida Area, India

Oct 2015 – Feb 2017 · 1 yr 4 mos · Bengaluru Area, India

• Setting up the monthly budgets and targets – responsible for the P&L of the marketing function.
• Member of the core leadership team
• Managing the end to end marketing funnel - from app installs to revenue generation to retention
• Planning, development & implementation of online and offline communication, media, advertising, alliances & PR strategies
• Expanding to new geographies, increase the number of channels of the distribution of the app
• Key areas: CRM, Mobile acquisition, retention, monetization, scaling up the business with ROI in place to achieve timely break even.

Feb 2015 – Sep 2015 · 7 mos

• Channels handled: Push, SMS
• Countries handled – 40 countries in Asia, Europe, Latin America, Africa
• Skills: Micro segmentation and CRM automation
• CRM Automation: Process automation of sending out push notifications using API through the panel resulting in hyperlocal and hyperpersonalized push notifications.
• Achieved 70% automation within 4 months
• KRA – to increase orders through the app, SMS
• Increased the orders through the app by 30% month on month

Jan 2013 – Jan 2015 · 2 yrs

• Channels handled: CRM, Affiliates, Networks, Alliances, Mobile marketing, Email, SMS, Push, GDN
• Budget handled: $6 miliion USD per annum
• Oversaw the increase of company revenue by 10X in an year, channels handled outgrew the company growth by 20%-40%
• Setting up the entire emailing mechanism, worked closely with designers to increase the open rates and click through rates.
• Worked closely with publishers, networks to drive customer aquisition and app downloads
• Analyzed and strategized CPC, CPM, CPA campaigns for better traffic and conversion rates.
• Led of team of 9 people, reported to the CEO