Anisha W.

Head of Design

Bengaluru, Karnataka, India9 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led social media strategy for Swiggy.
Managed digital marketing for major entertainment events.
Expert in brand marketing and campaign execution.

Stackforce AI infers this person is a Digital Marketing Specialist with a focus on Social Media and Brand Marketing in the Entertainment sector.

Contact

Skills

Core Skills

Social MediaDigital MarketingBrand Marketing

Other Skills

LeadershipPerformance MarketingMedia CampaignsInfluencer MarketingCampaign ManagementCopywritingMicrosoft WordResearchPowerPoint

Experience

9 yrs 3 mos

Total Experience

2 yrs 3 mos

Average Tenure

4 yrs 8 mos

Current Experience

Swiggy

3 roles

Social Media Head

Promoted

Jul 2024 – Present · 1 yr 9 mos

Heading social media marketing charter for all key business units under Swiggy

Social MediaDigital MarketingLeadership

Manager - Brand Marketing & Social Media | Swiggy Instamart & InsanelyGood

Promoted

Nov 2022 – Jul 2024 · 1 yr 8 mos

Brand MarketingSocial Media

Assistant Manager - Brand Marketing & Social Media | Instamart

Aug 2021 – Nov 2022 · 1 yr 3 mos

Brand MarketingSocial Media

Viacom18 media private limited

2 roles

Brand Marketing Executive | Voot Select

Sep 2020 – Aug 2021 · 11 mos

Brand Marketing

Brand Marketing Executive | Integrated Network Solutions

Apr 2019 – Jul 2021 · 2 yrs 3 mos

Led the digital marketing team and responsible for managing the online presence for all live event IPs.
Projects & Responsibilities:
Vh1 Supersonic - The Music Festival
Managed and directed the creative agency on a holistic online content strategy to deliver compelling business value to the brand and sponsors.
Managed performance marketing campaigns and media spends for Facebook, Twitter, GDN and Youtube.
Assessed and tracked social media analytics for Facebook, Twitter and Instagram to tailor campaigns.
Devised an editorial strategy to covert the festival’s page into a promotional space for emerging indie talent.
Collaborated with artist teams to create short-format promotional content tailored for Instagram Stories.
Conceptualised and executed the ‘Super Creator’ campaign to recruit creative talent to work at the festival.
Overhauled content strategy to set up platform specific content calendars to grow festival’s online presence organically.
Spearheaded a team of social media managers and graphic designers for live content creation on-ground during events.
Vh1 Supersonic Extensions - Arcades | Takeovers | Club Nights | Campus 101
Managed the creative agency on all key launch campaigns for events.
Liaised with talent management teams for event promotions.
Supervised live event coverage and content creation on Instagram Stories.
Peppa Pig Live! - The Musical
Implemented focused media campaigns across online channels to drive product visibility and ticket sales.
Devised UGC led campaigns to increase engagement.
Produced live content on-ground for the Nick Jr social media handles.
Set-up and created content calendars for key marketing campaigns.
Managed performance marketing campaigns and media spends for Facebook, Twitter, GDN and Youtube.
Liaised with online parenting communities to forge strategic marketing alliances.
Deployed and managed influencer campaigns via mommy influencers to boost event reach in every city.

Digital MarketingSocial Media

22feet tribal worldwide

Social Media Content & Strategy

Aug 2016 – Jul 2018 · 1 yr 11 mos · Mumbai

Primary roles and responsibilities involved conceptualising and executing campaigns from end to end, working closely with the art, tech, ORM and business development teams in optimising communication across digital media. Worked with brands across a variety of industries - live events, QSR, social media apps and tech - in providing creative solutions to achieve marketing objectives.

Social MediaCampaign Management