Anushka Mittal

Product Manager

Pune, Maharashtra, India5 yrs 5 mos experience

Key Highlights

Achieved 8x increase in new user registrations.
Delivered 15% improvement in lead conversions.
Earned CEO Award for impactful product initiatives.

Stackforce AI infers this person is a Product Manager with expertise in MarTech and EdTech industries.

Contact

Skills

Core Skills

Product ManagementCross-functional Team LeadershipUser Experience (ux)

Other Skills

Agile MethodologiesAnalytical SkillsB2CBusiness RequirementsCommunicationContent Management Systems (CMS)Cross-functional CoordinationGoogle AnalyticsGoogle BigQueryLeadershipMarketing StrategyMicrosoft ExcelNegotiationProblem SolvingProduct Design

About

Result-driven Product Manager with 4+ years of experience driving data-centric product development and cross-functional team leadership. Successfully launched a Preference Center, resulting in 8x new registrations, new user journey's achieving 45% email open rate and 15% improvement in lead conversions. Proficient in martech integration, data product development, and regulatory compliance, with strong track record in stakeholder management across global teams. Experience across multiple industries, demonstrating adaptability and excellence in diverse product landscapes, with award-winning contributions that showcase impact beyond a specific domain.

Experience

5 yrs 5 mos

Total Experience

2 yrs 9 mos

Average Tenure

2 yrs 8 mos

Current Experience

Springer nature in india

Associate Product Manager

Sep 2023 – Present · 2 yrs 8 mos · Pune, Maharashtra, India · On-site

Owned product vision & roadmap for building Preference Center including migration of 11M+ historical user profiles from legacy system and increasing 8x new user registrations
Developed and launched 2 high‑impact profile features to capture richer preferences by running discovery with stakeholders and defined requirements to deliver best-in-class user experiences
Co-led architectural integration of 3 marketing systems- CDP, Braze, and Preference Center to unify identities, improving personalisation, ensuring data consistency, improved user experiences, and seamless dataflow
Consolidated fragmented author records into a unified data product and launched targeted email user journey achieving 45%+ open rates, increasing engagement and downstream funnel activation
Strategised GTM approach of an AI tool to create research paper summaries for authors to increase social outreach, driving 49% email open rate
Championed the adoption of data contracts and integrated Monte Carlo for data observability, reduced downstream data issues by 30%, and stronger collaboration between engineering and business teams.
Owned and prioritized backlog coordinating with 100+ global stakeholders to ensure alignment with business objectives, and timely delivery of data-driven capabilities
Applied cross-functional thinking to connect marketing, legal, data and capabilities of several systems.
Managed a team of 10+ including data and software engineers, analysts, architects spread across globe to manage complex data and product capabilities that align with business strategies
Ran sprint planning, retros, steerings; maintained a value-ranked backlog tied to customer outcomes and business impact.

Team LeadershipGoogle BigQueryCross-functional CoordinationBusiness RequirementsProblem SolvingAgile Methodologies+2

Upgrad

Product | Content

Dec 2020 – Sep 2023 · 2 yrs 9 mos · Mumbai, Maharashtra, India

Earned CEO Award for delivering 15% improvement in visit-to-lead conversions by strategically implementing a Program Speed Optimization initiative, directly enhancing user acquisition
Led a team of 4 associates while collaborating with engineering, design, and program management to deliver data-driven insights across multiple product lines, resolve critical product issues, and optimize feature backlogs.
Spearhead product strategy for B2C website for 9 international markets, orchestrated comprehensive UX/UI transformation, managed user acceptance testing, and enabled sales team adoption while scaling operations through 8 team members.
Transformed statistical analyses into actionable goals, informing strategic feature prioritization, user experience optimization, and go-to-market decisions that enhanced product-market fit and business outcomes.

User Acceptance TestingTeam ManagementTeam LeadershipStakeholder ManagementProduct ManagementCross-functional Coordination+6

Stage - ott for bharat

Product Marketing Intern

Nov 2020 – Dec 2020 · 1 mo · Indore, Madhya Pradesh, India

Built campaigns to generate awareness about the newly released shows
Managed SMS communication campaigns
Strategized Referral Program for the Mobile Application
Analyzed the reasons behind the churn rate of the app

Stakeholder ManagementAnalytical SkillsProblem SolvingProject Management

Dcb bank

Product Research and Development Intern

May 2020 – Sep 2020 · 4 mos · Mumbai, Maharashtra, India

Assisted in UI/UX design & prepared PRD for the feature requests in the mobile application
Designed test scenarios and performed UAT for DCB mobile application (iOS & Android)
Studied and developed a Gold Loan Product Lifecycle to align with the business objectives
Curated the content for the DCB website and 100 verbiages for WhatsApp trigger messages
Used qualitative and quantitative methods to improve the product usability
Comprehended the competitive landscape for the product and suggested business and product strategies for the KPIs
Created content, posters on PowerPoint, and videos for awareness purposes

User Acceptance TestingWireframingStakeholder ManagementProduct ManagementAnalytical SkillsProblem Solving+3

Aseema charitable trust

Volunteer

Nov 2019 – Nov 2019 · 0 mo · Mumbai Metropolitan Region

Helped as a student ambassador.
Taught students to read and fundamental Calculations.
Communicated awareness of hygiene and basic rights.

Stakeholder ManagementProject Management

Arihant capital markets ltd

Client Relationship Intern

Feb 2019 – Apr 2019 · 2 mos · Greater Indore Area

Responsible for upselling and cross-selling the SIPs, retaining and acquiring clients, and solving customer queries
Organized an event in collaboration with CNBC AWAAZ “Investors’ Darbar”, involved the attendance of 1000 people and educated people about investments in a 2-day marketing workshop

Stakeholder ManagementProject Management