Priya PM

Performance Marketing Manager

Bengaluru, Karnataka, India14 yrs 2 mos experience

Highly StableAI Enabled

Key Highlights

Over 11 years of diverse marketing experience.
Expert in Google AdWords and performance marketing.
Creative background in animation enhances marketing strategies.

Stackforce AI infers this person is a Digital Marketing Specialist with a strong focus on Performance Marketing and SEO.

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Skills

Core Skills

Performance MarketingAnalyticsPpcDigital MarketingSearch MarketingSeoAnimation

Other Skills

3D LightingAI-driven campaign optimizationAnalytics dashboardsBloggingCampaign ManagementContent MarketingContent WritingCorporate BrandingCross-Functional CollaborationEvent ManagementFacebookGoogle AdwordsGoogle AnalyticsGoogle Webmaster ToolsHTML

About

Core Expertise - Google AdWords Search, Display, Discovery & YouTube As of 2021 - 11 Years of Overall Work Experience ( 8 years of Digital Marketing + 3 years of Animation industry) Breakdown of Digital Marketing Exp – • 6+ Years – Google Adwords Paid Search and Google Display Network • 1.3 years – SEO, Content, Social media 3 years of experience in the Animation industry as a 3D lighting artist, has given me the confidence to approach all projects with a creative touch. Apart from buzzing on the internet, I do love spending my free time singing, composing music and playing keyboard. Do check out my YouTube Channel. YouTube Channel Link : https://www.youtube.com/c/PriyaPmSongs ( A small family of 9.5K Subscribers)

Experience

Razorpay

Senior Manager, Performance Marketing

May 2022 – Dec 2025 · 3 yrs 7 mos · Bengaluru, Karnataka, India · On-site

Roles & Responsibilities
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☛Oversee 3 key PODs - Martech & AI, POS Marketing & Events (FTX), driving full-funnel growth through performance marketing, ABM strategies, automation & high-impact event campaigns. Manage projects end-to-end, balancing strategic priorities with operational delivery while ensuring team efficiency.
☛ Martech & AI Initiatives: Lead Martech integrations, automation workflows, first-party tracking, analytics dashboards & AI-driven campaign optimization. Troubleshoot technical blockers to enhance signal quality & measurement. Build AI workflows for creative performance analysis and competitor monitoring.
☛POS Marketing: Drive full-funnel marketing for POS acquisition, optimizing campaigns to improve lead quality, MQL-to-SQL conversion & CAC, while scaling acquisition efficiently.
☛Full-Funnel Marketing & Events: Plan, execute, & optimize campaigns on digital channels. Drive end-to-end event registration & attendee lifecycle management, including pipeline building, ticketing, couponing, invoicing, communications, attendee acquisition, etc. Experiment to refine targeting, messaging, & conversion funnels to achieve high registration-to-attendee conv. from key cohorts.
☛ABM & High-Value Account Engagement: Design & execute account-based campaigns, track engagement, & optimize strategies in collaboration with sales teams to maximise good quality Lead acquisition.
☛Analytics, Reporting & Insights: Build & maintain performance dashboards, conduct deep-dive analyses on campaigns, channels & audiences, and monitor KPIs including CAC, SQL generation, registration-to-attendee conversion & MTU scale-up.
☛Cross-Functional Collaboration & Strategy: Partner with Sales, Growth, Brand, Product, Engineering, etc. Enable smooth project delivery through process alignment & collaboration with vendors. Drive strategic planning, process improvements, campaign measurement frameworks, budget management, & compliance alignment to enhance scalability & efficiency.

Martech & AIPerformance MarketingEvent ManagementAnalyticsCross-Functional Collaboration

Simplilearn

4 roles

Group Manager - Performance Marketing (Google Adwords - Search, Display, YouTube, Discovery)

Jun 2021 – May 2022 · 11 mos

Performance Marketing

Senior Manager - Performance Marketing

Aug 2020 – Jun 2021 · 10 mos

Performance Marketing

Senior Manager - PPC

Promoted

May 2019 – Aug 2020 · 1 yr 3 mos

PPC

Manager PPC

Nov 2016 – May 2019 · 2 yrs 6 mos

PPC

Babyoye.com

Senior Digital Marketing Executive

Jun 2015 – Nov 2016 · 1 yr 5 mos · Bengaluru Area, India

Work Profile :
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1) Search Engine Marketing:
☛ Create Ads and campaigns on Google Adwords for different categories of the eCommerce website ( www.babyoye.com ).
☛ Work on different Ad formats on Adwords to achieve the expected goal ( ROI/Traffic/Revenue)
a) Google Search Ads
b) Google Display Network Ads
c) Google Shopping Campaigns ( GSC )
d) Dynamic Search Ads ( DSA )
e) Remarketing lists for search ads ( RLSA )
f) Dynamic Remarketing Ads
☛ Update ads on Google to reflect the ongoing promotions and offers running on the website
☛ Optimize campaigns regularly to improve performance.
2) Social media Paid Ads:
☛ Have been part of creating Facebook Ads (on Power Editor) for the offer/promotion related placements and targeting.

Google AdwordsSocial Media AdsDigital Marketing

Tesco hsc

Search Marketing Analyst

Mar 2015 – Jun 2015 · 3 mos · bangalore

Work Profile :
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☛ Create online campaigns across search engines to deliver results within the target ROI.
☛ Manage implementation of pay per click strategies
☛ Create Ad texts that drive high click through rates
☛ Utilize bid management tools, analytical tools like Kenshoo to maximize the effectiveness of PPC campaigns.
☛ Monitor campaign results, analyze key metrics and optimize to drive more conversions

PPCCampaign ManagementSearch Marketing

Wenger & watson inc

SEO, Content & Social Media Specialist

Jul 2014 – Feb 2015 · 7 mos · Bangalore

SEO Job Responsibilities:
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☛ Work with the leadership team to test, plan and successfully execute SEO, Social media and content marketing initiatives.
☛ Responsible for complete SEO process (on & off page optimization)
☛ Perform keyword research, edit and analyze Meta Tags, Alt Tags, robots.txt, Google sitemap, Content optimization, Internal Linking Structure in Website etc.
☛ Optimize the company website to stay on top of the SERP for the domain related keywords.
☛ Be aware of white hat and black hat tactics; not to violate search engine guidelines
☛ Analyze website for areas that need to improved or revised. Ensure websites are filled with optimal keywords to gain most search engine traffic.
Content & Social Media Marketing Responsibilities:
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☛Maintain Wenger & Watson Social media Pages (Facebook, LinkedIn, twitter, Google+ and YouTube). Develop and maintain social media marketing calendar.
☛ Responsible for creating images, infographics, collages, flowcharts, etc relating to the content that goes on blog and social media pages.
☛ regularly write original, unique and creative content for the company BLOG and execute content marketing strategies for brand awareness and promotion.
☛ Involve in social media promotion, develop strategy for content, creating content, managing social community and research on SEO trends and practices etc.
☛ Provide recommendations and execute strategies for content development in coordination with SEO goals.
☛ Increase the brand awareness across social media networks and strengthen the brand.
☛ implement social media marketing initiatives for company service lines and provide back-end analytics/reporting for same

SEOContent MarketingSocial Media Marketing

Techndu internet services

SEO Executive

Nov 2013 – Jun 2014 · 7 mos · Bangalore

☛ Organic Search Engine Optimization along with social media promotion to optimize the visibility of the websites.
☛ Utilize tools and services such as Facebook, You Tube, Twitter, Google+ and others in order to promote web pages of the products provided.
☛ Involve in social media promotion, develop strategy for content, creating content, managing social community.
☛ Knowledge of off-page activities including blogs, articles submission, directory submission, press release, blog creation, forum posting, blog posting, commenting, social bookmarking. Submission to PRs, Forums, classifieds

SEOSocial Media Promotion

Tata elxsi

3D lighting Artist

Sep 2012 – Apr 2013 · 7 mos · Bangalore

✔ Worked as a 3D lighting Artist for "MAYA the Bee" which is a fun-filled 3D animated adventure TV series( Studio 100)

3D LightingAnimation

Xentrix studios

3D Lighting Artist

Sep 2010 – May 2012 · 1 yr 8 mos · Bangalore

✔ Worked on an Italian CG-animated FEATURE FILM (Rainbow Studios) NOT BORN TO BE GLADIATORS(ROMA)
✔ Have also been a part of a television series everything’s Rosie featured in CBeebies channel.

3D LightingAnimation