Jan 2021 – Apr 2022 · 1 yr 3 mos · Bengaluru, Karnataka, India · Hybrid

• At Capillary Technologies, I worked closely with enterprise retail brands to drive customer engagement, loyalty, and retention through our AI-powered CRM and SaaS solutions.
• >My role focused on delivering measurable outcomes by helping clients understand consumer behavior and optimize campaign performance.
• >Acted as a strategic advisor to enterprise clients across retail and FMCG, guiding them on how to leverage Capillary’s Loyalty and CRM platform to meet business goals.
• >Executed customer lifecycle strategies to improve retention, engagement, and revenue growth.
• >Conducted regular performance reviews and campaign analysis, delivering actionable insights to enhance ROI from marketing initiatives.
• >Created and shared detailed reports on brand performance, loyalty metrics, and consumer behavior patterns to inform marketing and sales strategies.
• >Through data-driven recommendations and strategic support, I helped brands deliver personalized consumer experiences, deepen customer relationships, and achieve long-term loyalty success.

Jun 2019 – Jun 2020 · 1 yr

• Working as an Area Director, I am helping more than 200 plus people achieve their public speaking and leadership goals. Making various clubs reach their targets thereby being recognized as a Distinguished Area Director.

Feb 2018 – Jan 2021 · 2 yrs 11 mos · India

• >Worked in the Media team to analyze actual audience behavior of buyers between 2,00,000+ brands, 300+ categories – using Hive based on weekly and daily purchase data.
• > Worked on Proscore modelling to predict the propensity of individuals to purchase a newly launched product using Logistic Regression resulting in ~20% increase in ROAS(using AUC as a metric)- with R programming.
• > Lean Certified for automating codes on UNIX using shell scripting and saving 43 hours of manual time to build Lifestyle audiences.
• > Researched and presented the current and the future marketing strategies of organizations and their scope of potential growth compared to its competitors.

Jan 2017 – Jun 2017 · 5 mos · Kolkata Area, India

• Currently the President of CIty Of Joy Toastmasters Club.
• Held the position of Secretary, Vice President-Membership and Vice President-Education in Kolkata Toastmaster's Club and City of Joy Toastmaster's Club in the Executive Committee(EC).Helped the club members in keeping them updated about the regular activities which were taking place and learned to learn about preparing the Minutes-of- the Meeting in every Executive Committee Meet.This helped me to get a profound knowledge about managing and organizing the various events through interaction with the Executive Committee members

Jun 2016 – Aug 2016 · 2 mos · Kolkata Area, India

• Role: Analysed and prepared reports on diverse aspects of industries viz:-
• 1.Ease of doing business in the Eastern Region States
• 2. Food Processing and Organic Farming
• 3. Health Insurance Schemes in different States of India
• 4.Manufacturing of Medical diagnostic and Surgical instruments
• 5.Status of Inland Fisheries and Cage Culture in Jharkhand and Bihar

Dec 2013 – Jan 2014 · 1 mo · Kolkata Area, India

• The project consisted of a case study based on the Tipligheri village of Sunderbans.Visited the village for the study of the livelihood of the villagers and how WWF has been the trigger of change and can further bring an improvement in their lives and living.
• Acquaintance with the commitments which WWF has made through the Solar Panel Project.In addition to it WWF has also initiated the system of Self Help Groups which is a cooperative between the villagers and WWF where they deposit funds.
• Provided the organisation with suggestions regarding how it can give some more contribution regarding Higher Education for all the children through building up of Universities in the nearby area of the Village.

May 2013 – Jun 2013 · 1 mo · Kolkata Area, India

• Worked in the Agro Sector of the company.I had to study the costs of transportation which were associated with the different Cold Storages of the Company.
• The main aim of the project was:
• 1.Analysis of the freight Charges of all the cold storages and measures for reducing the cost.
• 2.Loadability factor in each cold storage.
• 3.Study of the various vendors of Hooghly and the nearby Cold Storage.
• Suggestion of solutions to the company for reducing the cost in different Cold Storages which was appreciated by the Company.