Kumar Shivam

Co-Founder

Bangalore, Karnataka, India6 yrs 1 mo experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Founder of Mastmelon, redefining influencer marketing.
  • Developed India's first insurance for digital assets.
  • Recognized in Google DSC Solution Challenge top 10.
Stackforce AI infers this person is a MarTech and InsurTech expert with strong product management skills.

Contact

Skills

Core Skills

Product ManagementBusiness StrategyMarketingBusiness DevelopmentUser ResearchEvent ManagementCorporate RelationsPlacement StrategyData AnalysisUser EngagementEntrepreneurshipDigital Marketing

Other Skills

Analytical SkillsCC++CommunicationCompetitive AnalysisFigma (Software)JiraLeadershipManagementMarket AnalysisMarket ResearchMicrosoft ExcelMicrosoft OfficeMicrosoft WordMoengage

About

The most common question asked by people to Kumar Shivam is why is not Shivam Kumar, why Kumar Shivam. Dude, there is a big story behind this & wanna know about the story just DM him. K.Shivam is very keen to excel at finding out ways to get rid of daily life problems. Worked in different sectors as a product manager & now building Mastmelon.

Experience

Mastmelon

Founder

Mar 2023Present · 3 yrs · Bengaluru, Karnataka, India

  • Mastmelon is the AI-powered game-changer in influencer & content marketing! 🚀
  • We’re redefining influencer marketing with our dynamic matchmaking and pay-per-performance model. Proud partners like ITC, Allen, Hyundai, Vivo, Universal Music, Sony Music, Gully Gang, and Shaan.
  • When brands team up with us, magic happens. Take Sony Music, for example—a new track we promoted went viral on reels and smashed records on Spotify and YouTube! 💥
  • Let’s chat and make your brand’s story the next big thing!
ManagementLeadershipMarketingBusiness StrategyProduct Management

Commotion

Product Consultant

Mar 2023Sep 2023 · 6 mos · United States · Remote

  • Building an affiliate marketing platform (later pivot Conversational AI platform) that enables brands to manage, track, and optimize their influencer marketing campaigns.
  • Developed workflows and PRDs for the product's various functions, including creator discovery, creator profile, campaign creation, campaign page, and dashboard.
  • Conducted user research with creators and competitive analysis of several organisations such as GRIN, Impact, and Aspire.
  • Currently creating wireframes of the entire user journey for both stakeholders.
Product ManagementUser ResearchCompetitive Analysis

Pumpkin.

Builder

Apr 2022Present · 3 yrs 11 mos · Bengaluru, Karnataka, India

  • Next Generation Insurance for creators and gamers of their digital assets!
  • Built next-generation insurance for creators' and gamers' digital assets.
  • (1st in India & 2nd in World)
  • 3-layer group product & generated INR 10 Lakh revenue through account
  • recovery from suspension (7 accounts recovered)
  • 500 creators from Instagram (100k–4M followers) showed intent, & few are
  • ready to be angels.
  • Partnered with the world's largest Reinsurer and their
  • subsidiary for policy underwriting.
Product ManagementBusiness DevelopmentMarket Research

Lifevitae

Product & Growth

Jul 2021Oct 2021 · 3 mos · Singapore, Singapore

Zfunds

Product

May 2021Nov 2021 · 6 mos · Gurugram, Haryana, India

Gromo

Product

Jan 2021Apr 2021 · 3 mos · Gurugram, Haryana, India

  • Successfully built personalized website traffic tracking feature & achieved the milestone of 51000 entries in 2 months.
  • Converted various webinars into short courses along with a questionnaire for the learning module.
  • Analyzed the user's engagement data using UX Cam & figure out the solution for the drop-off, crash & rage taps.
  • Created campaigns notification using MoEngage for the personalized communication with the users.
  • Performed A/B testing & determine the design enhancement that would improve user experience.
Data AnalysisUser Engagement

Ie business school

Global Marketing & Entrepreneurship Intern

Oct 2020Dec 2020 · 2 mos · Madrid, Community of Madrid, Spain

  • Worked on a capstone project to address a social issue in my community and develop a practical solution for it.
  • Connected with young and top leaders from around the globe to discuss social issues and professional growth.
  • Worked under the Professor of IE Business School on the pitch deck, business plan & pitching.
  • Pitch our team project in front of great personality from IE Business School, Wharton Business School & Harvard School of Business.

Coolage

Co-founder

Jun 2020Apr 2022 · 1 yr 10 mos

  • I co-founded CoolAge in June 2020 intending to improvise the campus life of 37M+ students as well as other campus juntas in India. Just Connecting Campus to its Community.
  • Got selected in Google DSC Solution Challenge 2020, & we are in the top 10 among 68+ countries & from that incident, we realized the impact of this solution in the real world especially in India.
  • Visit our website for further information https://coolage.co.in/
ManagementMarketingEvent Management

Sportseed - pro

Market Research Analyst

Apr 2020Jun 2020 · 2 mos

MarketingEntrepreneurship

Techniti, nit jalandhar

Marketing Head

Mar 2020Apr 2021 · 1 yr 1 mo · Jalandhar, Punjab, India

  • Working in a team of 24 towards conceptualizing the 17th edition of techNITi.
  • Leading a team and pursuing the budget required for techNITi'20 through corporate sponsorship.
  • This includes marketing activities and integrations tailor-made for a brand during the event so as to mutually add value to techNITi and our partners.
  • Conceptualizing and executing brand integration having Indian youth as the target group for global and national corporations.
MarketingEvent Management

Demux academy

Marketing Analyst

Mar 2020Jun 2020 · 3 mos

  • Demux Academy is an incubator for college students with the aim of discovering and training unrealized talents for today’s most in-demand careers. And my role is to collaborate with institute & organisation and the digital marketing of our organisation.

Centre of training & placement,nit jalandhar

Corporate Relations Manager

Feb 2020Sep 2021 · 1 yr 7 mos · Jalandhar, Punjab, India

  • To facilitate Placement and to manage relations between Placement Cell, Recruiters and Students through synergy.
  • Key duties include:
  • Developing and Executing the Placement strategy
  • Conducting Recruiting Survey (s)
  • Interacting with the Past Recruiters
  • Interacting with the Potential Recruiters
  • Handling Placement Presentation of various companies
  • Organizing the Career Counseling session by experts
  • Maintaining student Resume Bank
  • Developing and maintaining Corporate Database
  • Coordinating all the activities related to Placement
Corporate RelationsPlacement Strategy

Quest club nit jalandhar

Co Head

Aug 2019Apr 2021 · 1 yr 8 mos · Jalandhar, Punjab, India

  • Key duties include:-
  • Organizing various quiz during technical & cultural fest.
  • Encourage, motivate & acknowledge juniors to take part in various quiz.
  • Tie-up with quizzing platform like dare2compete to organise online for the students.
  • Preparation of question for the quiz & induction.
  • Achievement:-
  • Runner-up at TATA CRUCIBLE 2019
  • Finalist at TATA CRUCIBLE 2020
  • Runner-up in Business Quiz at E-summit IIT Roorkee.
  • Winner of various Quiz at techNITi & Utkansh.

Skillics learning solutions

Summer Intern

May 2019Jul 2019 · 2 mos · Amritsar/Ludhiana Area

Digital Marketing

Barc

Winter Intern

Dec 2018Jan 2019 · 1 mo · Rawatbhata Area, India

  • In my industrial training, I learned about different instruments mainly used in the processing industries and mainly learned about the transducers and sensor like RTD, thermocouple and many more temperature sensing device and made a project by using a temperature transducer , in this project we have to show various temperature on the computer screen by using multiplex ,demultiplex , successive approximation ,RTD

Education

Dr B R Ambedkar National Institute of Technology, Jalandhar

Bachelor of Technology - BTech — Instrumentation and Control engineering

Jan 2015Jan 2019

Atomic Energy Central School

Jan 2006Jan 2015

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