Jan 2020 – Jan 2020 · 0 mo · San Francisco Bay Area

• Contracted to assist in a new product launch including:
• Led and developed launch content for API integration/management and security platform.
• Created from scratch marketing content supporting a new product go-to-market plan.
• Developed business messaging/positioning/taglines, problem statements, Sales training decks, solution briefs, blogs, web page, infographic, customer presentations, and editorial calendar to launch sales of new API platform product.

Nov 2018 – Aug 2019 · 9 mos · Alameda, CA

• Recruited back for the 3rd time to own the launch and go-to-market strategy for Wind River's new B2B Enterprise Virtualization product as the engine for new innovative intelligent edge applications in automotive, aerospace & defense, energy, industrial, and medical markets. Accomplishments include:
• Created all new content in support of a major trade show launch, sales enablement, demand generation, messaging, positioning, unique value propositions, personas, digital campaigns and overall strategy/tactics worldwide.
• Developed a 'story' to launch new product, migrate current customers and broaden the future landscape.
• Resolved internal confusion and aligned product messaging with external testing utilizing digital marketing ads, a customer/new prospect survey and webinar polling questions.
• Defined and delivered content creation and demand generation supporting $200M+ in revenue increasing profitability, sales pipeline and marketing qualified leads (MQLs) using creative programs and strategies.

Apr 2018 – Present · 8 yrs · San Francisco Bay Area

• Through my own LLC, I provide career/marketing expertise and direction to help individuals and companies with their marketing needs. From launching new local small businesses, providing mentorship to individuals, supporting high school students kick-off their careers, launch new products, create content for the customer journey phases in B2C/B2B, start-ups, mid/large-size, etc, I can help you with any of your marketing needs.
• Featured work includes:
• Marketing Consultant:
• Career/marketing mentor for Alameda County Small Business Association supporting locally-owned businesses that struggled due to the pandemic. With focus, strategy and content, helped a female-owned small business officially launch.
• Provide pro bono product marketing strategy and consultation services.
• Community Volunteer:
• Current: Aligning and expanding collaboration with local industries and Pleasanton Unified School District (PUSD) as a Career & Technical Education (CTE) Advisory Board Member.
• Worked as Alameda County Election Poll Judge (with my high school daughter) at our Poll Center for the 2022 midterms. Helped open and close the Poll Center, ensured security of the election process, problem solved any corner cases and assisted voters in a safe, secure, supportive and positive environment.
• Participated in Pleasanton Unified School District's (PUSD) Career Fairs at Pleasanton High Schools with the purpose of inspiring high school students to explore Marketing as a career.
• Supported Tri-Valley SOCKs largest fundraiser 'Bras for the Cause' Breast Cancer walk in Pleasanton. Also served as a Board Member providing strategic and tactical guidance to advance our mission, maximize fundraising opportunities, and support the efforts of our designated beneficiaries. After 10 years, this walk has raised close to $2M for local breast cancer education, prevention, support and research. Proudly, the non-profit donates 100% of walk funds to our beneficiaries. We can make a difference!

Jan 2018 – Jan 2018 · 0 mo · San Francisco Bay Area

• Contracted to increase content delivery throughout the buyer's journey such as updating old and creating new targeted content to nurture leads, including:
• Developed content for SSL/TLS inspection security line of business to energize lead generation programs. Drove incremental business for product and helped move prospects through the decision funnel with updated and new sales assets (e-book, blog, white paper).

Jan 2015 – Jan 2017 · 2 yrs · Alameda, CA

• Recruited back to Wind River because of my subject matter expertise and high quality/quantity of work product. Drove success for top revenue-generating product and industrial market increasing overall profitability with marketing vision and storytelling. Developed and implemented go-to-market strategy supporting >$160M in revenue representing 88% of the total revenue.
• Drove Operating Systems Business Unit (OSBU) product revenue to profitability by leading and executing the 2015–2017 VxWorks marketing strategy, demand generation, and operating budgets.
• Created and executed VxWorks IoT re-branding strategy, resulting in 2 validated, external source proof points.
• Authored an executive byline, edge analytics product-announcement blog to broaden thought awareness for VxWorks. Received a major editorial pick-up on www.engineering.com. Article resulted in 274 unique page views and over 47,000 social media impressions, thus expanding the VxWorks IoT re-branding strategy.
• Created an innovative digital marketing campaign 'Going Green with VxWorks in Industrial IoT' to engage existing customers and new prospects. Developed an infographic, a webinar, a social media campaign, an email campaign, a white paper, and a web landing page that launched on Earth Day.
• Created and oversaw edge analytics product email nurture campaign to over 57,000 customers/prospects utilizing A/B split testing for maximum success. Exceeded the typical benchmark for previous email nurture campaigns.
• Expanded VxWorks IIoT market reach with a robotics and manufacturing digital marketing campaign. Project resulted in over 60,000 ad impressions, 300+ click throughs to Wind River’s landing page, an overall media-buy KPI of above average performance, and a web engagement conversion increase of 57%—from 13% to 70%—for Wind River’s site in less than 3 months.

Jan 2010 – Jan 2012 · 2 yrs · Sunnyvale, CA

• In support of the new-and-improved RAZR phone launch, strategically planned and executed the Android OS strategy for Motorola’s Cloud Services' notifications and remote security device management software applications used by millions of customers. Ensured a successful launch due to increased visibility and interest under Google's new management. Key deliverables included:
• Increased on-device notification receipt rate for the Android OS upgrade message by 70% by ensuring the cloud service bug was the top priority. Ensured daily war-room progress was made until the success metric was met. Rate increased from 25% to 98%.
• Successfully managed notification program for the Verizon Android OS upgrade supporting millions of Motorola phone customers worldwide.
• Managed agile sprint priorities, including establishing new KPIs for remote security device management and decreasing the request processing time from an average of 2 minutes to as little as 20 seconds.
• Produced first product requirements roadmap for remote security device management, supporting internal and external customers.
• Led global LinkedIn customer deprecation program, exceeding success criteria of no increase in customer or partner support calls.

Dec 2003 – Mar 2005 · 1 yr 3 mos · San Jose, CA

Jan 1999 – Jan 2003 · 4 yrs · Alameda, CA