Manoj Kumar C

Digital Marketing Specialist

Bengaluru, Karnataka, India8 yrs 3 mos experience

Highly Stable

Key Highlights

Over 7 years of experience in FinTech and E-commerce.
Expert in data-driven performance marketing strategies.
Proven track record in managing high-budget marketing campaigns.

Stackforce AI infers this person is a Digital Marketing Expert in the FinTech and E-commerce sectors.

Contact

Skills

Core Skills

Business StrategyDigital MarketingCampaign ManagementSocial Media Management

Other Skills

Account ManagementAdvertisingAnalytical SkillsApp CampaignBudget ManagementCampaign StrategiesConversion Rate TrackingCritical ThinkingCross-functional CollaborationCustomer AcquisitionData AnalysisData AnalyticsData VisualizationDigital Marketing CommunicationsDigital Marketing Media

About

With over 7 years of experience in FinTech, Automotive, and E-commerce, Manoj Kumar Chinraj brings expertise in performance marketing, specializing in data-driven strategies. His approach focuses on delivering campaigns that consistently drive traffic and revenue while leveraging data insights to refine strategies. Manoj thrives on analyzing complex data and turning it into actionable solutions. He works seamlessly with cross-functional teams, coordinating with designers, developers, and copywriters to execute impactful campaigns. Known for staying composed under pressure, he ensures rational decision-making and meticulous campaign tracking to deliver measurable results. With a passion for analytics and a commitment to effective marketing, Manoj is well-versed in digital marketing channels and adept at managing multiple projects simultaneously. His skills make him a valuable contributor to any team aiming for growth through strategic campaigns.

Experience

Redbus

Digital Marketing Manager

Jun 2024 – Present · 1 yr 9 mos · Bengaluru · On-site

Acko

2 roles

Digital Marketing Manager

Promoted

Apr 2022 – Jul 2024 · 2 yrs 3 mos · On-site

Collaborated closely with the Business and Finance teams to enhance business P&L, CAC, and overall efficiency. Led initiatives for new channel exploration and growth marketing strategies. Aligned product stakeholders with targeted interventions to enhance quality and reduce CAC.

P&L ManagementCustomer AcquisitionGrowth Marketing StrategiesCross-functional CollaborationBusiness StrategyDigital Marketing

Assistant Manager - Digital Marketing

Jun 2020 – Apr 2022 · 1 yr 10 mos · On-site

Responsible for managing performance marketing channels including Google Search, App Campaign, and other platforms, overseeing monthly budgets of up to 1 crore to drive growth and optimize ROI for Bike Insurance and Health Insurance product lines.

Performance MarketingGoogle SearchApp CampaignBudget ManagementDigital MarketingCampaign Management

Gobumpr-mytvs

3 roles

Digital Marketing Analyst

Promoted

Jul 2018 – Nov 2019 · 1 yr 4 mos · Chennai Area, India

Devising strategies to drive online traffic to the website. Tracking conversion rates and making improvements to the landing pages. Developing and managing Facebook and Google Advertising campaigns. Measure and report performance of all paid marketing campaigns, and assess against goals (ROI and KPIs)

Online Traffic StrategiesConversion Rate TrackingFacebook AdvertisingGoogle AdvertisingDigital MarketingCampaign Management

Associate Digital Marketing

Jun 2017 – Jul 2018 · 1 yr 1 mo · Chennai Area, India

Managing Facebook Marketing, Instagram Marketing, Google Adwords, Twitter Marketing, Google Analytics, Social Media Optimization, SMS Marketing and Email Marketing

Social Media MarketingEmail MarketingGoogle AnalyticsDigital MarketingSocial Media Management

Digital Marketing Intern

Apr 2017 – May 2017 · 1 mo · Chennai Area, India

Managing Facebook Marketing, Instagram Marketing, Google Adwords, Twitter Marketing, Google Analytics, Social Media Optimization, SMS Marketing and Email Marketing

Social Media MarketingEmail MarketingGoogle Analytics