Seth Knox

CEO

San Francisco, California, United States27 yrs 1 mo experience

Key Highlights

  • Led marketing for multiple successful cybersecurity startups.
  • Achieved 1672% increase in pipeline deals in one year.
  • Established thought leadership in DevSecOps through strategic campaigns.
Stackforce AI infers this person is a SaaS marketing executive with extensive experience in cybersecurity and enterprise software.

Contact

Skills

Core Skills

Demand GenerationDevsecopsCybersecurityMarketing StrategyMarketingPublic Relations

Other Skills

Branding & IdentityCloud ComputingCompetitive IntelligenceCross-functional Team LeadershipDigital MarketingE-commerceEmail SecurityEntrepreneurshipLead GenerationLeadershipManagementPositioning (Marketing)Press and AnalystProduct Led GrowthSales

About

Experienced marketing executive specializing in building high-impact marketing organizations for rapid-growth cybersecurity and enterprise software startups. Accomplished in creating messaging that differentiates innovative companies from the competition, convincing press and analysts to provide outsized coverage, and driving ARR growth through cutting-edge demand generation programs. Demonstrated track record as the first marketing leader in venture-backed companies that were ultimately acquired by industry leaders including Cisco, Symantec, VMware, Citrix, and Fortra (formerly HelpSystems).

Experience

Lightbeam

Chief Marketing Officer

Mar 2025Present · 1 yr · San Francisco Bay Area · Remote

  • At Lightbeam, I lead the marketing team for an identity-centric data security platform that unifies data security posture management (DSPM), privacy, and governance. My focus is on accelerating growth, scaling brand visibility, and positioning LightBeam at the forefront of solving one of today’s most urgent challenges around data security and privacy.

Acceleration marketing group

Founder

Jun 2023Apr 2025 · 1 yr 10 mos · San Francisco Bay Area · On-site

  • Launching the Accountable Digital Identity decentralized identity standard to reshape a $10B industry by providing a single reusable and portable identity that customers, employees, and citizens can use to access online services without compromising their privacy.
  • Advised a stealth mode start-up in the Incident Response space on the key requirements for launching a SaaS platform that automatically creates and maintains incident response playbooks to help them penetrate an $83 Billion market.

Deepfactor

Chief Marketing Officer

Sep 2021Jun 2023 · 1 yr 9 mos · San Francisco Bay Area

  • Designed a microtargeting demand generation strategy centered around LinkedIn custom and matched audience attributes of AppSec and DevSecOps personas, increasing new monthly pipeline deals by 1672% within one year.
  • Launched a DevSecOps thought leadership campaign by partnering with SANS that reached DevSecOps practitioners and decision makers that generated over 500 new opportunities through downloads of a survey, webinars, and blogs.
SalesBranding & IdentityProduct Led GrowthSoftware as a Service (SaaS)DevSecOpsPositioning (Marketing)+2

Agari

Chief Marketing Officer

Jan 2021Jun 2021 · 5 mos · San Francisco Bay Area

  • Rejoined Agari as CMO to restructure the marketing team and increase its valuation for an exit, which successfully completed in May 2021.
  • Grew the OEM relationship with Cisco to account for 25% of Agari ARR through joint sales play campaigns tied to Officer 365 adoption, “steak and phish” field marketing events, and sales team enablement.
Cybersecurity

Fortanix

Vice President of Marketing

Oct 2019Jan 2021 · 1 yr 3 mos · Mountain View, CA

  • Created marketing plan that helped grow ACV bookings by 275% in the first year.
  • Redesigned the website and improve SEO resulting in 470% annual growth rate in website sessions.
  • Created demand generation strategy that resulted in 514 pipeline deals created in the first year.
datasecurityCybersecuritySoftware as a Service (SaaS)Marketing StrategyMarketing

Agari

Vice President Marketing

Jun 2016Sep 2019 · 3 yrs 3 mos · San Francisco Bay Area · On-site

  • Scaled the Go-To-Market organization and launched Agari’s second and third product at the company to drive 300% increase in ARR in first 3-year stint with Agari.
  • Designed PR strategy based on infiltrating cybercriminal gangs and their scams that grew press mentions by 296% including articles in the Newsweek, NY times, Financial Times, Forbes, CNBC, Dark Reading, and CSO (cover story).
  • Created the initial pitch and did the pricing, messaging, and sales training that resulted in the OEM of two Agari products to Cisco, which ended up accounting for 25% of Agari ARR.
  • Developed VC pitch deck that helped raise a $40M growth round with lead investor Goldman Sachs.
Email SecurityThought LeadershipPublic RelationsDemand GenerationMarketing Strategy

Atlantis computing

VP of Product Marketing

Jun 2010Jun 2016 · 6 yrs · Mountain View, CA

  • First Go-To-Market hire that led the company from $0-$35M in revenue, while driving an OEM partnership with IBM that resulted in a $350 million acquisition offer.
  • Created and launch the first products that used in-memory storage to reduce the cost of a virtual desktop to under $200, while outperforming high-end physical desktop PCs, growing the company from $0 to $25M in bookings.
  • Co-authored and edited two books “The New VDI Reality” and “Building a Modern Data Center” to establish thought leadership in the end user computing category, generating 6,500 leads and helping to accelerate sales cycles.

Ringcube technologies

Director of Product Management

Nov 2007Dec 2009 · 2 yrs 1 mo · Mountain View, California, United States · On-site

  • Wrote the product requirements launching RingCube’s first enterprise-class desktop virtualization product named vDesk 1.0, which received a Network World 5 out of 5 rating.
  • Created the product and analyst relations strategy that resulted in IDC positioning RingCube in its Client Virtualization leadership quadrant alongside VMware.

Tricipher

Director of Product Marketing

Jun 2006Nov 2007 · 1 yr 5 mos · San Mateo, California, United States · On-site

  • Created investor pitch and marketing due diligence package that resulted in $15 million in venture funding.
  • Conducted security threat research on Man-in-the-Middle attacks and developed a demo that defeated eTrade One-Time-Password by modifying live stock trades for a standing room only RSA conference presentation.

Qualys

Director of Marketing

Oct 2005May 2006 · 7 mos · Redwood City, California, United States

  • Defined requirements and launch Qualys products including vulnerability management, PCI compliance and Network Access Control (NAC) to help grow SaaS ARR.
  • Co-Presented with SANS Institute on the Internet Storm Center (ISC) Monthly Threat Update, generating hundreds of leads per month and raising awareness for Qualys vulnerability management solutions.

Sygate

Director of Product Marketing

Jan 2000Oct 2005 · 5 yrs 9 mos · Fremont, California, United States

  • Started product marketing team at the company with the mandate to get Sygate recognized as the leading enterprise endpoint security product in a highly competitive market with Symantec, McAfee, and Cisco.
  • Won the Gartner Magic Quadrant for endpoint security in 2003 and 2005 by using customers to advocate for Gartner to combine personal firewalls, intrusion prevention, and network access control into a single endpoint security category.
  • Won the most prestigious enterprise personal firewall competitive product review in Network Computing magazine by crafting compelling demonstrations, resulting in Sygate moving ranking as the top-rated vendor.

@edu technologies

President and CEO

Aug 1997May 1999 · 1 yr 9 mos · Providence, Rhode Island, United States · On-site

  • @Edu Technologies was a computer networking sales and installation company that I started while a student at Brown University. The company was eventually sold to Brown University when I graduated in 1999.

Education

Brown University

Bachelor of Arts — Political Science

Pepperdine University

Master of Business Administration — Strategy

Palo Alto High School

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