Sep 2022 – Jan 2025 · 2 yrs 4 mos · Bangalore Urban, Karnataka, India · On-site

• Led product strategy, cross-functional stakeholder management, product development, and user research across B2B E-commerce, fulfillment & B2C.
• Built and launched the Accounts Receivable (AR) module to manage credit limits, approvals, and risk—automated payment reminders and flagged defaulters—reducing outstanding balance by 50%.
• Scaled the Ayurveda B2B marketplace to $12M+ ARR with 15% MoM growth via PLG: AI-driven demand forecasting, automated reorders, product bundling, optimized checkout, and event-based promotions.
• Developed Sanchaalak, an internal CRM app for lead tracking, beat planning, GPS/call tracking, and order capture—streamlining sales ops for 100+ FOS reps.
• Launched multiple revenue streams: online consultations (video + tele) with Ayurveda doctors (1K+ daily consults), Nirog Partner program, and D2C website to diversify topline.
• Built and launched ‘Nirog Money’, a loyalty program for Ayurveda doctors to earn points on purchases—redeemable for partial payments, health camps, stethoscopes, chairs—boosting repeat orders by 23% and MAUs by 15% in 3 months.
• Enabled company-wide visibility with real-time Metabase reporting across collections, credit, and sales—cutting manual reporting time by 70%.
• Digitized fulfillment by moving from Excel ops to a WMS—set up 4 warehouses, automated user-type–based shipment & courier allotment, expanded serviceable pincodes, and reduced average delivery time from 8 to 2.5 days.
• Grew transacting users 200% to 150K+ via targeted acquisition campaigns—A/B tested WhatsApp workflows, chatbot nudges, and dynamic ad creatives.
• Built and scaled Vaidhya Tool, a clinic management suite adopted by 2K+ clinics, enabling appointment scheduling, billing, patient records, and generating 500k+ digital prescriptions.
• Integrated GenAI (RAG framework) in Vaidhya Tool to enable disease/medicine search for doctors — reducing research time by 50% and improving consultation accuracy.

Aug 2021 – Aug 2022 · 1 yr · On-site

• Contextualized and built Pickrr Predict by leveraging AI/ML data modelling - for risk prediction of an order successful delivery & built in-house Address Intelligence & Customer Profiling - solving the biggest pain point in the shipment cycle for sellers & helping reduce losses incurred by 30% - handling a team of 12 members including 5 Data Scientist.
• Develop & Implement Strategies to acquire Long Tail customers by conducting A/B experiments, customer interviews, chatbot integration, and automated communication - leading 20% increase in MOM signup.

Aug 2020 – Jul 2021 · 11 mos · On-site

• Contextualised & built SR Sense, using AI/ML Data Modelling to predict Return to Origin (RTO) for an order with an accuracy of 82%
• Lead company FinTech venture via project Shiprocket Credit - developed & implemented an automated process of giving credit to sellers with checks in place to minimize the risk, which helped the company retain sellers who were facing cash crunch due to pandemic.
• Lead Shiprocket Engage project to automate Order confirmation, Order processing & Order delivery by leveraging Whatsapp with monthly transactions of 5M and handling a team of 6 people.

Mar 2017 – Jul 2020 · 3 yrs 4 mos · Noida, Uttar Pradesh, India

• Ownership of 4 Mirror Websites for new Developments, UI/ UX, SEO Compliance, and handling a team of 5 people.
• Launched Lok Sabha Elections with interactive features on TOI.in that converted real-time election data to visual graphics with 50M Daily user views
• Created an end-to-end Push Notification strategy for the Time group with increased CTRs of 20% MOM, by using topic-personalized and time-tailored content.
• Lead development and deployment of supervised ML model to auto-tag and categorize news articles—enabled a 3x increase in daily article publication - boosting ad revenue by 20%
• Leading end-to-end campaigns including coordination & delegation with cross-functional team
• Coordinate and provide support to the Edit Team to provide the Best News Experience to the user
• Design product features, user stories, and use cases, and manage documentation/communication through PRDs/JIRAs for engineering stakeholders.
• Monitored and analyzed key metrics to understand user behaviour through Google Analytics, Chartbeat, etc.
• Ran experiments (via A/B tests) and iterated to arrive at the best UX practices and take logical product decisions.
• New Product/Module & Asset Class ideation across website Agile Environment and mapping Product backlogs to business priorities.
• Launched a new premium content product named TOI+, that enables paid users to access specially produced long-form and analytical content.

Jul 2016 – Mar 2017 · 8 mos · Noida, Uttar Pradesh, India

• Developed and deployed AMP pages and PWA to enhance performance, user experience, and organic traffic across Times Mobile and follo.in

Jun 2015 – Jul 2015 · 1 mo · Gurugram, Haryana, India · On-site

• Assisted with design & Wireframe and developed Smart City Android App and Nashik Kumbh mela Android app from scratch.

Sep 2014 – Dec 2014 · 3 mos · Delhi, India · Hybrid

• Developed android app from scratch along with documentation of structure, wire frame and workflow.