Deepika K

Performance Marketing Manager

Bengaluru, Karnataka, India15 yrs 7 mos experience

Key Highlights

Expert in brand and growth strategies for startups.
Led marketing for multiple high-growth companies.
Passionate about community initiatives for working parents.

Stackforce AI infers this person is a Marketing Strategist with expertise in Brand Development and Growth for B2B and B2C sectors.

Contact

Skills

Core Skills

Go-to-market StrategyBrand DevelopmentGrowth StrategyMarketing StrategyBrand ManagementBusiness StrategyMarket Research

Other Skills

Acquisition funnel designAnalyticsBrand campaignsBrand innovationsBrand positioningBrand strategyBrand visionBusiness AnalyticsBusiness DevelopmentChannel focusCommunity buildingCommunity marketingConsultingContent marketingContent strategy

About

Hi, I’m Deepika — I help growing brands unlock sharp, scalable marketing through brand and go-to-market strategy. I currently work as an independent advisor, partnering with growth-stage businesses across consumer, D2C, and digital-first services — often founder-led or lean teams navigating momentum or inflection. What I typically support with: • Brand: positioning, TG clarity, messaging systems, archetype • Growth: GTM design, channel focus, influencer and marketplace playbooks This isn’t an agency model — just focused, strategic support that moves fast and stays founder-friendly. Previously: ZS | Myntra | Swiggy | Glance | CoinDCX (Okto) | ISB | NITT On the side, I run a quiet community project for working parents — a 14-day reflection-led reset, a side project that deeply matters to me.

Experience

Self-employed

Marketing & Growth Advisor

Jul 2025 – Present · 8 mos · Remote

I partner with founders to solve demand-side business challenges — the strategic choices around what to sell, how to position it, and where growth will come from.
Recent work (Jul -Dec 25):
A B2B brand building its B2C engine — defining product–price–channel fit across quick commerce, marketplaces and influencer networks
An early-years brand unlocking growth via acquisition funnel design
An age-tech startup shaping brand + content strategy ahead of launch
A luxury fashion label experimenting with digital community-led selling
An ed tech brand's rebranding exercise to appeal to newer TGs
Focus areas:
Growth → traction loops, channel bets, hyperlocal + influencer-led plays
Brand → positioning, purpose, and why your customer should care
Available to absorb 1 new project from Jan.

Brand positioningGrowth strategyChannel focusInfluencer marketingMarketplace strategiesGo-to-market Strategy+1

Okto

VP Marketing - Web3 & DeFi Initiatives

Jun 2023 – Jul 2025 · 2 yrs 1 mo · Bengaluru, Karnataka, India · Remote

Spearheading web 3 marketing efforts for Coindcx's web 3 arm in global markets - overseeing brand, product, growth marketing, community and events.

Web3 marketingCommunity buildingEvent managementBrand managementProduct marketingMarketing Strategy+1

Glance

Head - Marketing, Glance Collective, Roposo & Shop 101

Sep 2021 – Jun 2023 · 1 yr 9 mos

Building Live and Creator led commerce with Roposo, and crafting the coolest D2C brands with Glance Collective
Manage a 30+ member team across brand mgmt, social, content and community, product marketing, creator marketing, creative studio, and performance / growth marketing

Live commerceCreator marketingTeam managementBrand managementMarketing StrategyBrand Management

Suprdaily

Senior Director - Brand Marketing (Swiggy)

Mar 2019 – Aug 2021 · 2 yrs 5 mos · Bengaluru Area, India

Led the brand marketing vertical for daily grocery at Swiggy.
Built a 17 member team ground up, and established the brand vision beyond marketing comm and PR to include loyalty, retention, analytics, R&I, community building, category mktg.

Brand visionTeam buildingCommunity buildingAnalyticsBrand ManagementMarketing Strategy

Myntra.com

2 roles

Deputy Director - Brand Innovations

Promoted

Feb 2017 – Mar 2019 · 2 yrs 1 mo

Head - Brand Innovations & Content Marketing
Zoom x Myntra Channel Partnership
IIFA 2017-19 - Styled by Myntra
Myntra x 5 Star Co-marketing
Myntra Brand Identity (Visual & Sonic)
Unforgettables with Myntra - Brand Series
Insider Experiences - Brand Film Series
Vogue Condenast Partnership

Brand innovationsContent marketingPartnership managementBrand DevelopmentMarketing Strategy

Senior Manager - Brand Marketing

Apr 2015 – Jan 2017 · 1 yr 9 mos

Brand Campaigns
Myntra End of Reason Sale
Appreciate Yourself Sale, Festive Sale
Shop by Shape Campaign
House of Brands, House of International Brands Campaign
Ola x Myntra Look Good Express

Brand campaignsMarketing strategyBrand ManagementMarketing Strategy

Zs

3 roles

Business Consultant - India and APAC

Promoted

May 2013 – Apr 2014 · 11 mos

Kick-started the Indian & Asia Pacific Consulting Practice Area.
Built the local team ground-up, and crafted methodologies / approaches suited for the market. Led projects in go-to-market strategy, pricing, packaging, positioning primarily.

ConsultingMarket strategyCustomer segmentationBusiness StrategyMarket Research

Associate Consultant

Promoted

May 2011 – Apr 2013 · 1 yr 11 mos

Advised clients on customer segmentation & targeting, marketing mix & sales strategies. Also, conceptualised and built business for the new customer journey practice area.

Customer segmentationMarketing mixBusiness StrategyMarket Research