Apr 2020 – Dec 2020 · 8 mos

• Working towards improving the Search content and experience, booking conversion rate & user
• engagement across Desktop, Mobile App, Mobile site

Nov 2017 – Mar 2020 · 2 yrs 4 mos

Aug 2016 – Nov 2017 · 1 yr 3 mos

• Role: Responsible for Product Development and Go-To Market execution of the Adtech platform (Display Retargeting) and Marketing automation platform which includes Email, Onsite personalization, App and web notifications.
• Co-ordinated between Engineering, Testing, Delivery and Marketing (team of 20) to release new features for both Adtech and Marketing automation platforms
• New Channels launched: Facebook DPA, Email, App notifications and Web push notifications

Mar 2014 – Jul 2016 · 2 yrs 4 mos

• Worked on product recommendation engine with data science team across channels like Display, Push and Email
• Designed the synergies between programmatic buying and owned media (Push, Email and In- app messaging channels) through automation and machine learning
• Worked on predictive model to determine the probability of un-installation of each user to improve the efficiency of bidding engine like open rate and CTR

May 2012 – Feb 2014 · 1 yr 9 mos

• To expand the Vizury retargeting business in Japan market through agency channel and also publisher/media integrations

Jun 2011 – May 2012 · 11 mos · Singapore

• My key responsibilities in P&G are to deliver the business objectives of the brand by collaborating with diverse teams across all functions and also to design and execute successful new product launches across the Asia Pacific region