Aadesh S.

Product Manager

Navi Mumbai, Maharashtra, India10 yrs 3 mos experience

Highly Stable

Key Highlights

Led Ads Product with full P&L ownership.
Increased ad revenue by 2.5x for Wynk and Xstream.
Developed industry-leading ad formats and tools.

Stackforce AI infers this person is a Product Management expert in the AdTech industry.

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Skills

Core Skills

Product ManagementBusiness StrategyDigital MarketingUser Experience (ux)Business Analysis

Other Skills

Competitive AnalysisCustomer ServiceData AnalysisDesignFacebook APIGoogle AnalyticsMarket ResearchMobile ApplicationsProject ManagementTeam Management

Experience

Jiosaavn

Senior Product Manager - Ad Product & Revenue

Aug 2023 – Present · 2 yrs 7 mos · Navi Mumbai, Maharashtra, India · Hybrid

Leading Ads Product with complete P&L ownership for programmatic monetization.

Data AnalysisProduct ManagementBusiness Strategy

Airtel

2 roles

Product Manager - Airtel Ads

Aug 2021 – Aug 2023 · 2 yrs

Handled End to end Ad Supply for Airtel Ads which involves developing the Airtel Ads SDK for its digital footprint, building server side RTB solution.
Working across App, Web, connected TVs and DTH to deliver ad solutions and improve revenue.
Developed A/B tools, industry leading ad formats, dual ad serving capability across the system in coordination with the ad sdk.

Product ManagementDigital MarketingCompetitive AnalysisBusiness Analysis

Product Manager - Wynk & Xstream Ads

Jul 2020 – Jul 2021 · 1 yr

Managed end-to-end ad monetization for Wynk and Xstream, increasing ad revenue by 2.5x while maintaining engagement growth.
Developed and refined the first version of ads SDK which powered ads across Thanks, Wynk, and Xstream.

Product ManagementMarket ResearchUser Experience (UX)

Affle

Product Manager

Sep 2018 – Jul 2020 · 1 yr 10 mos · Bengaluru, Karnataka, India

1. Responsible for looking after the Retargeting platform within Vizury, where we built Re-engagement solutions in tandem with Facebook, Google and other SSPs. Sustained the recurring XX MN ARR revenue
2. Solution(ed) the first version of Bidder as a Service.
3. Helped augment the Affle DMP and automate cohorting.

Product ManagementBusiness AnalysisTeam Management

Vizury

3 roles

Associate Product Manager

Promoted

Mar 2018 – Aug 2018 · 5 mos · Bengaluru, Karnataka, India

Worked closely with the Facebook team on solutions to deliver higher yields to advertisers through improved cohorts, creative strategy and bidding logic at our end.

Business AnalysisData Analysis