Jul 2019 – Apr 2022 · 2 yrs 9 mos · Gurgaon, Haryana, India

• Developing and conceptualising mood-boards and defining the visual direction of the product launch
• from the brief.
• Mediating between the design team and marketing team for timely delivery of all creatives for product
• launches.

Oct 2017 – Jul 2019 · 1 yr 9 mos · New Delhi Area, India

• Translating client business requirements, user needs, and technical capabilities into designs that are visually exciting, easy to use, and emotionally engaging.
• Participate in product ideation and conceptual development.
• Create visual designs that effectively communicate product function and brand identity, including the design and production of screen layouts, color palettes, typography, user interface elements, and icons.
• Produce design specifications, storyboards, scenarios, and design prototypes.
• Successfully communicate conceptual ideas, detailed design, and design rationale, both verbally and visually.
• Participate as a contributor to an interdisciplinary team that includes creative leads, other designers, project management, business and brand strategists, and hardware and software developers.

Jul 2016 – Oct 2017 · 1 yr 3 mos · Gurgaon, India

• My role at Makemytrip consists of working with the Product team and ensuring the timely delivery of various elements.
• Collaborated with PMs and delivered responsive website, app/wap and dashboard design
• Iterated design based on business requirements, market feedback, technology constraints
• Designed static and animated infographics and the marketing assets for marketing campaigns
• Designed high-fidelity mockups and prototypes, conducted concept testing-all while collaborating in a cross-functional team
• Designed and developed high-fidelity microsites and landing page for several campaigns
• Developed HTML 5 banner for YouTube and Yahoo masthead
• Synthesized Deep Linking and manual GA Tracking

Oct 2015 – Jul 2016 · 9 mos · Saket

• Developed the Visual Interface Design through personas, storyboards, scenarios, social media creatives, iconography & illustrations.
• Participate as a contributor to an interdisciplinary team that includes other designers.
• When required, create information architecture through a user-centred design process by constructing personas, scenarios, wireframes & prototypes.
• Conceptualising and crafting brand identities, developing style guides & brand guidelines for brands.
• Work closely with project manager, content and development teams to ensure that design specifications are implemented.

Mar 2013 – Oct 2015 · 2 yrs 7 mos · Gurgaon

• My job profile here consisted of managing projects with multiple deadlines while maintaining project accountability. The projects consisted of marketing assets designed for conferences and tradeshows.
• Designed and developed promotional microsites, landing pages
• Designed, and developed creative flash animations for Google Adwords
• Designed static and animated infographics and the marketing assets for marketing campaigns
• Solely maintained Snapdeal’s blog visually after discussion with the concern person

Jan 2011 – Apr 2013 · 2 yrs 3 mos · Okhla Phase II

• Design banner for promotion product on site, Facebook promotion etc.
• Designed the theme for festive season like a Diwali, Holi, etc.
• Design for the newsletter.
• Google banner promotion
• WAP & APP banner (MOBILE)
• Brand page layout