Jul 2020 – Feb 2022 · 1 yr 7 mos

Mar 2019 – Jun 2020 · 1 yr 3 mos

Sep 2016 – Feb 2019 · 2 yrs 5 mos

• Leading complete PnL and Product Management for MakeMyTrip Gift Cards Line of business (B2C)
• Demand generation- Developed the GTM strategy and the marketing programs that drive demand for product.
• Marketing- Developed best commercial practices for brand portfolio regarding innovation, positioning, product, placement, price, media, packaging and promotion.
• Launched 360 campaigns for driving awareness and purchase consideration amongst customers, including celebrity endorsed campaigns and print activations.
• Delivered growth through targeted marketing including conceptualization, media planning and execution of Brand Campaigns and Performance Marketing Campaigns – search, display and CRM.
• Managing the Product Website & App (funnel) for optimization of customer journey, traffic and conversions.
• New Product Development- Plan the development and launch of new products features with complete design/ UI ownership and manage the cross-functional implementation of the plan.

Jan 2016 – Sep 2016 · 8 mos · New Delhi Area, India

• Responsible for complete PnL and growth of the category – Lifestyle with revenue of 2.5cr per month.
• Spearheading the launch of 4 wheelers category with end to end responsibility of sourcing, GTM and building operational scale in the country.
• Pricing- Responsible for developing right pricing policy for products and acquiring customers through strategic discounting to drive portfolio mix.
• Merchandising- Enhancing end to end customer experience for the category, ensuring a rich catalogue with strategies to showcase right products for consumer, identifying opportunities for cross selling and up selling and facilitating ease of navigation and purchase.
• Marketing & Promotions- Responsible for creating promotions to drive revenue, identifying best channels and ROI initiatives to build awareness and encourage customer conversions across digital and non-digital platforms.
• Special projects- Lead Spoc for driving hyper local business model for group category (Lifestyle) in 44 cities
• GTM planning, operational roll-out and building scale in 44 cities for hyperlocal (Next Day Delivery)for categories – Automobile Accessories/Mom& Baby/Cosmetics / Health & Fitness/ Stationery & Office supplies/Gift cards.

Jun 2015 – Jan 2016 · 7 mos

• Managing prepaid business for Vodafone with annual revenue of 2.5 cr, a team of 9 Channel Managers and 40 Channel Partners- responsible for driving both Customer Market Share and Revenue Market Share.
• End to end Sales Planning, Forecasting and Resource Optimization, laying operating strategies and go-to-market plan for driving product penetration, devising trade schemes/incentives, trade engagement activities and alternate channel utilization.
• Responsible to appointment, training and performance management of Channel Managers, Sales Representatives and Channel FOS.
• Achievements –
• Awarded Best ASM – DATA Samarat for highest contribution in 2G data tertiary growth over 2 months – Aug’15
• Awarded Megastar Award – for outstanding contribution to growth of business in the territory for Q2 – JAS’15

Jun 2014 – Jun 2015 · 1 yr

• Stint 1 - Channel Sales Manager- Consumer Business ( 4 months)
• Managing territory sales for prepaid category - Voice & Data, responsible for driving both Customer Market Share and Revenue Market Share.
• New customer acquisitions, Revenue management and subscriber base growth
• Sales Planning, devising trade schemes and trade engagement activities.
• Stint 2 – Key Account Manager ( SME) - Vodafone Business Services ( 4 months)
• Managing corporate sales of Fixed Line and Mobility (voice and data) business solutions for SME customers.
• New business development through Consultative selling with complete Account Management.
• Hunting new accounts through active business prospecting and farming activities on existing clients for higher revenue realization from the accounts.
• Stint 3 – Marketing Project ( 2 months)
• Improve penetration of data services in postpaid – New acquisitions and existing subscriber base.
• Primary research across touch points to study consumer behavior driving brand preferences.
• Conducted a Market Potential and opportunity estimation on subscriber base and acquisition trends.
• Devised a market entry strategy for tapping alternate SIM opportunity from high ARPU corporate customers.
• Conceptualized a New Product (Bundled SIM) and devised service base model for capturing additional share of wallet on data from competition customers.

Jun 2010 – Apr 2012 · 1 yr 10 mos · Gurgaon, India

• Functional Role- 2G/3G transmission Network Design, Planning and optimizaton for telecom Operators.
• Responsible for the performance management for entire 2G/3G Network, transmission domain for North Central Circles for Bharti Airtel
• Conducted end to end design and performance audit of Microwave links for Transport Networks.