Sep 2016 – Mar 2017 · 6 mos

• Led the performance marketing & demand acquisition team at Housing.com, India's most promising and quickly growing real estate portal for buying and selling properties.

Apr 2015 – Aug 2016 · 1 yr 4 mos

• Multiple hats, mostly responsible for Data-Driven Digital Marketing, Automation and Growth @ Housing.com
• Programmatic Buying
• Search Engine Marketing
• Facebook for Business
• App Engagement
• Remarketing
• User Acquisition & Churning
• And a lot more interesting stuff :)

Feb 2015 – Mar 2015 · 1 mo · New Delhi Area, India

• Mobile App Growth Strategy And Execution: Including Display, Social, and ASO
• (Channeled the first 100k high-intent downloads)
• Product User Behaviour Analysis (User Funnelling and CRO)
• Search and Display Structuring (Scaling SEM across product lines and native advertising)

Jun 2014 – Jan 2015 · 7 mos · Mumbai

• Worked with the digital marketing team on:
• Optimizing Search Engine Marketing campaigns
• Remarketing
• Mobile App install campaigns
• Affiliate marketing
• User behavior analysis
• Product funnel
• Key role: Setting up the reporting and analytics for all online campaigns.

May 2013 – Jul 2013 · 2 mos · Gurgaon, India

• Analysis of consumer behavior and engagement with Indiatimes.com after its major revamp in 2012.

Mar 2012 – Aug 2012 · 5 mos

• Sales and marketing strategist for Campus initiatives for students & alumni of all IITs, NITs and BITS
• Rich profile Clients like Yahoo, Standard Chartered, JP Morgan, Samsung and more.
• Got an extension offer of 6 months as Sales and Marketing Manager

Nov 2011 – Dec 2011 · 1 mo

• Admin of all the Social Networking accounts of the company i.e. facebook, twitter, Linkedin, Digg, Pinterest, Wikipedia, increased the number of FB page fans by 9500 within 4 weeks
• Admin Panel control and successful launchof the e-com website www.soulflower.biz

Nov 2010 – Mar 2012 · 1 yr 4 mos

• Core Organizing Team Member of Global Entrepreneurship Summit ’12 and ‘11:
• Key member in Events and Associations team, associated with eminent entrepreneurs. It is the biggest entrepreneurial summit in India with over 750 outstation participants.
• Head Coordinator, StartIn ’12:
• StartIn is the summer internship program of Ecell, IIT Kharagpur. Got more than 60 startups registered for the program and above 550 registered students and a thousand applications.
• Zonal Organizing Head, Entrepreneurship Awareness Drive ’11:
• Headed the organizing team of EAD Delhi, associated with CIE, IIM A. Over 250 Delhi students attended the drive.

Aug 2010 – Apr 2014 · 3 yrs 8 mos

• The monthly Hindi campus newsletter of IIT Kharagpur voicing the students' opinion.

Apr 2009 – Feb 2010 · 10 mos