May 2017 – Apr 2020 · 2 yrs 11 mos

• Worked on building a Market intelligence platform for Indian e-commerce. Partnered with research agencies and provided valuable insights around market shares, festive spikes, emerging categories etc. Reached ~1cr INR in revenues within 2 years of launching from clients ranging from e-commerce, market research and brick and mortar firms.

May 2015 – Apr 2020 · 4 yrs 11 mos

• Responsible for overall analytics at MySmartPrice, a price comparison website with over 10million MAUs. Successful in making Product, Growth and Marketing teams adopt a data driven approach towards problem solving.

Jun 2014 – May 2015 · 11 mos · Mumbai Metropolitan Region

• Worked as part of the Strategy and Planning team during the launch of Reliance JIO
• Pricing Strategy team
• 1. Sensitivity analysis - Designed a model to understand the impact of changes in device cost, churn, ARPU on payback period for Jio
• 2. Competitor benchmarking - Studied competitor pricing packs, identified gaps and customer pain points (off-net pricing, pricing per second, roaming)
• Campaign Management - Designed and executed email and SMS marketing campaigns for employee trial.

Apr 2013 – May 2013 · 1 mo · Greater Bengaluru Area

• Worked in the launch team of Amazon in India. Studied 'fashion jewellery' as a category and identified 19 hubs with unique offerings in India. Defined criteria and identified fashion jewellers to be on-boarded on the marketplace.

Jan 2012 – May 2012 · 4 mos

• Led a team of 5 Business Analysts to support the world's largest retailer in areas of sales forecasting, campaign analysis and reporting.
• Major projects include:
• 1. Sales driver model - Developed a model to understand major drivers of sales
• 2. Affinity analysis - Performed market basket analysis to understand cross product purchase preferences of customers
• 3. Cross product Cannibalisation - Analysed the impact of promoting 'payroll check cashing' product to 'pre paid debit card' customers. Results from this project were used in designing future marketing strategies
• Mentoring: Mentored several juniors through their induction. Undertook SAS training classes for a team of 20
• Achievements: Received "Star Employer of the year" award for influencing 20+ juniors in taking up a career at Mu Sigma

Aug 2010 – Dec 2011 · 1 yr 4 mos

• Worked in a team of 7 to support the financial services arm of the worlds' largest retailer.
• Projects undertaken:
• 1. Customer attrition model - Led a team of 3 to build a propensity to churn model to understand the drivers of customer attrition. Resulted in reducing attrition by 5%
• 2. Campaign effectiveness project - Analysed the impact of various campaigns run in-store
• Achievements:
• 1. "Supplier of the year" award (out of ~100 teams) - Our team received this for award creating high business impact through our work
• 2. Spot award - Received for exceeding expectations

Jul 2009 – Dec 2009 · 5 mos · Greater Bengaluru Area

• Scored 10/10 grading for this project

May 2008 – Jun 2008 · 1 mo · Greater Hyderabad Area

• Scored 10/10 grading for this project