Mar 2024 – Present · 2 yrs 2 mos · Bengaluru, Karnataka, India · On-site

Apr 2022 – Jan 2024 · 1 yr 9 mos

• o Lead Technology & B2B team
• o A trusted advisor to client by providing actionable insights and recommendation based on data
• o Ideation & implementation of metrics to measure the impact of research on clients' businesses
• o Proven track record of delivering high quality research (both qualitative and quantitative) in
• area of brand, CX, market opportunity assessment, innovation, media etc.
• o Instrumental in developing syndicated products, setting up panels
• o Tracking the Key Performance Indicators (KPIs) to assess the effectiveness of the research
• o Rendering guidance on the execution & quality delivery of the project
• o Speaker & Panelist in various industry forums & events
• o Authored multiple articles in magazines & portals; quoted in newspaper & articles and
• interviewed for magazines

May 2017 – Apr 2022 · 4 yrs 11 mos

• Lead Technology & Industrial team for Southern and Eastern region in India. My responsibilities include: Project Management & Client Servicing, Managing P&L for the company and People Management. I have been worked in research areas like Market sizing & segmentation, brand & communication, U&A and product/concept test and innovation for technology products and services.
• Apart from that, I had been speaker and panelist in third party sponsored conferences and events and also have authored articles in magazines and portals

Aug 2014 – Apr 2017 · 2 yrs 8 mos

Apr 2011 – Aug 2014 · 3 yrs 4 mos · Bangalore, India

• o Played a key role as a part of Market Development & Insights; enabled decision-making of
• IBM's various brands and business partner organization with actionable market intelligence to
• improve marketing & sales effectiveness
• o Managed the end-to-end projects pertaining to primary research for multiple geographies;
• performed multiple roles encompassing understanding business issues, translating into research
• problem, vendor identification & evaluation, vendor management, recommending appropriate
• methodology, managing budgetary issues, developed research instruments, prepare analysis plan,
• customizing reports as per internal client need & so on
• o Developed & implemented the survey using online research tool such as Survey Gizmo,
• Qualtrics & Survey Monkey as per the client’s need & nature of research

Jan 2010 – Mar 2011 · 1 yr 2 mos · Bengaluru Area, India

• I was leading end user research group for southern region in India where I was responsible for groups’ business targets and P&L, managed and ensuring deliverable of research, consulting projects to clients in ICT domain. Apart from that I was also a speaker and panelist in IDC, as well as, customer sponsored conferences. Authored research studies and articles and was quoted on online/print media such as Times of India, Economic times, DNA etc.

Jun 2008 – Jan 2010 · 1 yr 7 mos · Bangalore

• I was leading a team of 3 research associates to get executed end to end research-Designed questionnaires and discussion guides, formulated analysis plans & research hypotheses, prepared and presented research findings to client in ICT research domain. I also developed activities pertaining to business development, project management, report preparation & client presentations, quality checks, etc.

Nov 2006 – Jun 2008 · 1 yr 7 mos · Bengaluru, Karnataka, India

• I was responsible for execution of quantitative and qualitative research projects in ICT sector. The activities involved developing research proposal, preparation of questionnaire/DI guides, conducting depth interviews, controlling the field operation, prepare analysis plan, analyze the data and making & deliver the final report primarily in power point presentation format

Jan 2006 – Jan 2006 · 0 mo · Bengaluru Area, India

Aug 2003 – Dec 2005 · 2 yrs 4 mos · Hyderabad, Telangana, India