Feb 2019 – May 2021 · 2 yrs 3 mos · Gurugram, Haryana, India

• India’s 1st Video Commerce App, enabling influencers to monetise their followers better
• Leading Influencer Storefront Experience on PWA; selling physical products, 1-1 interaction, courses, & exclusive content
• Enhanced the Purchase Flow from YT Videos (with Product Placements), making the conversion 2x in a span of 4 months
• Driving consumer roadmap & regular sprint cycles for a 20+ member team of frontend, backend devs, QA & UI/UX
• Responsible for all external integrations as distribution channels - MX Player, Sharechat, Roposo, Paytm, Glance
• Previously, launched the android app (5M+) w/ video & livestream selling; 3x conversion than traditional e-coms
• Actively involved in go-to-market strategy early on; increased our order volume by 6x in 2nd week of launch
• Built a task-reward system to make users habitual to appointment-based LIVE streams; reducing new user churn by 10%
• Key Features : Interest Communities, Group Winning, HTML5 Games, Localisation, Search & Suggestions Improvements

Aug 2016 – Jan 2019 · 2 yrs 5 mos · Bengaluru, Karnataka, India

• [Flipkart acquires gaming platform Mech Mocha's IP and team]
• Mobile gaming startup creating high-quality games across casual and mid-core categories for the Indian audience. Acted as both Data Product Manager and Game Product Manager in course of 2.5 years.
• Data : Instrumental in building data culture from scratch + Setting up tools, taxonomy, instrumentation & measurement
• Games Managed : Chhota Bheem Himalayan Game (5M+), Jetpack Joyride Indian Edition (5M+), Share Raja (Pilot)
• Cool Stuff : iOS AR Game, LiveOps System, Economy Balancing, Dynamic Difficulty, Live Content Management
• Talks & Workshops Held : In-House Events, DesignUp Conference 2017, Nasscom IGDA 2017
• More : Standup Comedy - Conducted Open Mics, Foosball Championship Winner, Tekken Game Runner Up, Acted in multiple Video Ads for Games

Jun 2015 – Jul 2016 · 1 yr 1 mo · Greater Bengaluru Area

• Marketplace for hotels and homestays. Worked across multiple verticals, taking ownership of full-sized projects and ad-hoc work. Wrote feature specs, designed user experience, created mockups, handled sprints and analysed key performance metrics
• Mobile App -
• Co-piloted a 20-person team in launching Stayzilla’s first app on Android (300K Installs, 4 Rating) and iOS (5.6K Installs) platforms
• Redesigned post-booking experience for guest; automated host side cancellation through app thereby reducing manual efforts
• Defined, implemented and analysed in-app events to measure product success; set up dashboard and fixed daily report format
• Took initiative and built in-house Push Notification tool and URL shortener tool to enable promotional campaigns for marketing
• Trust & Safety -
• Introduced Traveller Type Badges and Host Performance Badges while collaborating cross-functionally with stakeholders
• Created verification checklist for giving Verified Badge to home stays; built an Appsheet form that worked offline for field agents
• Established the Ratings and Reviews system for properties across platforms; designed cancellation flow for guests and hosts
• Website -
• Led multiple web-based projects based on customer needs and data-driven analysis. Drove agile development via JIRA and Slack
• Created Kibana dashboards for tracking booking conversions and measuring features success; reduced web signup dropoff by 30%

Jul 2014 – Feb 2015 · 7 mos · Kharagpur I, India

• Won Bronze in Inter Hall Data Analytics competition cracking the case on fraud detection for a power distribution company
• Instrumental in pre-processing of datasets while observing patterns through PowerPivot and doing feature selection
• Mentored a 10 member team throughout the year by triggering group discussions and sharing relevant knowledge materials

May 2014 – Jun 2014 · 1 mo · Gurugram, Haryana, India

• Indian fashion and lifestyle e-commerce portal. Worked on projects for improving Net Promoter Score (a customer loyalty metric) of Jabong.
• Performed root cause analysis in Excel for low NPS of Chhattisgarh & discovered issues pertaining to negligence of delivery providers
• Investigated the cause for huge returns in Men Apparel & Footwears and identified responsible Defaulter Brands to be litigated
• Figured out dubious entries in NPS Survey through Text Sentiment Analysis and proposed more Efficient Call-to-Action interface

May 2013 – Jul 2013 · 2 mos · Gurugram, Haryana, India

• Worked on two on-going projects of the company viz. Pollution Mapping & Lightning Mapping
• Developed a program (using C & KML) for selection of sites in North Eastern Region of India for measuring Site Pollution Severity
• Analysed & identified transmission lines in Eastern India which should be prioritized for improvement in line protection
• Devised methodologies in above projects were adopted by the company for use in other regions of India

May 2013 – Jul 2013 · 2 mos · Greater Delhi Area

• Online chat service where users could converse with strangers anonymously based on matching interests.
• Redesigned the website UI; homepage conversion increased by 20% through effective placements of key elements
• Proposed interest-based forums for users as a feature idea; led the design & conceptualization while incorporating team’s feedback
• As part of re-branding, designed company logo, business card, letterhead and promotional posters to be shared on social media

Jan 2013 – May 2013 · 4 mos · IIT Kharagpur

• An e-commerce portal which catered to the daily shopping requirements of the students of IIT Kharagpur at subsidized rates. It offered Electronics, Books, Personal Care & Food items.
• Offered same day delivery to the students through efficient operations in a B2C marketplace model
• Led the Publicity & Design domain, adopted Guerrilla Marketing strategy; website received 5 lakhs hits in first month
• Functioning over a period of 3 months, socially reached 1200 people & accomplished a GMV of INR 2.40 lacs

Apr 2012 – Feb 2013 · 10 mos · IIT Kharagpur

• Techno-Management Fest of IIT Kharagpur.
• Initiated the College Ambassador Program for ensuring nation-wide reach resulting in 33% increase in overall participation
• Led a team of 25 graphic designers for timely completion of website and regular publicity materials such as posters & brochures.
• Solely in-charge for efficient design & development of Kshitij Arena (worth INR 8 lacs) & reduced expenses by 40%
• Also served as Steering Committee Member in the next year.