May 2020 – Feb 2021 · 9 mos · Berlin, Germany

• Create, Develop, Process campaigns to acquire new leads across our social media which could also support and include Influencer Marketing Team.
• Manage Global data and insights learning agenda to develop and publish engaging content by identifying can’t-miss social media engagement opportunities
• Maintain current relationships with key influencers online as well as identifying new ones
• Manage transcreation/translation process for local market relevancy for all posts across OA’s Italian channels such as Newsletter, product pages

Aug 2019 – Apr 2020 · 8 mos

• Lead and manage a team of 6 community managers Global
• Ensure consistent “voice" of all online content
• Drive and manage key content funnels for the Italian social media channels including scheduling and posting to Facebook and Instagram and support the performance team
• Set clear KPIs and ensure measurement for my team
• Creating and adapting copywriting assets for the Italian market
• Work within the organization to develop relevant category-specific content for our target audiences

Sep 2018 – Oct 2019 · 1 yr 1 mo

• Reporting to the Head of Country Italy and Spain, responsible for the digital brand awareness of foodspring Italia.
• Manage foodspring's italian community presence and messaging across multiple platforms, listening and engaging with the community, and sparking online conversation
• Build and manage social media profiles and presence, including Facebook, Instagram, LinkedIn, YouTube and potentially additional channels (podcast on Spotify, Tik Tok)
• Develop and publish engaging content, organic and paid, to build brand and product awareness to our social media communities. Create shareable content appropriate for specific networks to both spread our brand and our content and links
• Implement Social Listening program and develop supporting analysis/ reporting.
• Working with the Influencer Marketing Manager in order to create stronger storytelling with the influencers, key social networks, and blogs.
• Leading and management partnership with brand in order to create co-marketing projects and increase the brand awareness.
• Creating and adapting copywriting assets for the italian market.

Jun 2017 – Jun 2018 · 1 yr · Milan Area, Italy

• Responsible for the communication activities of the Festival MIX Milano.
• Development of branding aspects (visual brand image and positioning), digital and social media strategy, content editing and press materials, external relations and coordination of the external agencies.

Jan 2017 – Sep 2018 · 1 yr 8 mos · Milano, Italia

• Reporting to the Marketing Manager, responsible for the digital brand awareness of CaseVacanza.it and Agriturismo.it.
• Manage CaseVacanza.it social media community presence and messaging across multiple platforms, listening and engaging with the community, and sparking online conversation
• Build and manage social media profiles and presence, including Facebook, Instagram, LinkedIn, YouTube and potentially additional channels (podcast on Spotify, Tik Tok)
• Develop and publish engaging content, organic and paid, to build brand and product awareness to our social media communities. Create shareable content appropriate for specific networks to both spread our brand and our content and links
• Creating content for the CaseVacanza.it blog

Sep 2015 – Dec 2016 · 1 yr 3 mos · Milan Area, Italy

• In charge of planning, creating, development and supervision of creative social & digital contents for clients such as: Bonomelli, Centrale del latte di Roma, FISI - Federazione Italiana Sport Invernali, Santàl, Fondazione Milan, Piero Fassino, Swatch Italia. Responsible of insight strategy and media paid campaigns on major platforms (Facebook, Instagram, Twitter, Google Ads). Community management, performance analysis and reporting.

Feb 2015 – Aug 2015 · 6 mos · Milano

• Management of digital and social media strategies and development of creative and editorial content for Social/Digital brands channels of Sky Italia (Cinema and Entertainment). Main tasks includes: client management, project management and day-by-day activities, research, insights and KPI analysis with specific tools, engagement and editorial planning, digital/social adv campaign, influencer & digital PR, production and shooting planning during offline events. Project leader of Sky Atlantic HD, designing strategic and editorial activities, developing content-driven communication projects about the launches of House of Cards 3, Game of Thrones V (MaraThrone), 1992 La Serie, True Detective 2.

Oct 2014 – Sep 2018 · 3 yrs 11 mos · Milan Area, Italy

• Holder of the classes of Event Marketing and Web Marketing in the courses of "Congress and Event junior Manager", "Food & Beverage Junior Manager" and "Hotel Management".

Feb 2014 – Jan 2015 · 11 mos · San Giuliano Milanese (MI)

• Development and Management of Loyalty Program IKEA Family Card and offline activities in the IKEA San Giuliano Milanese's store during FY15. Optimization of the shopping experience ensuring a clean and welcoming atmosphere, availability of shopping tools and all services related to the sale and post-sale (financing, delivery, installation). Supporting the Customer Relation Manager in the management of local marketing and digital marketing activities including surveys about Customer Satisfaction.

Mar 2013 – Aug 2013 · 5 mos · Milano

• Reporting to the Marketing Manager, managing all aspects related to corporate communication strategies on/offline, PR and Event, competitive analysis, website and content marketing.

Apr 2011 – Oct 2012 · 1 yr 6 mos · Rosolini (Sr)

• Social media management and strategy of local corporate pages. Involved in the creation, development and brand management of “Reclog” - in collaboration with TIM.
• Rec Log is a free app who allows you to shoot pictures and attaching vocal messages in few steps.

Mar 2010 – Aug 2010 · 5 mos · Rome

• Assisting the Marketing Manager in the management of communication, sponsorships and press activities. Coordinating the organization of the national event HOCKEY LAND 2010, managing all logistics aspects and relations with suppliers.

Sep 2009 – Nov 2009 · 2 mos · Rome, Italy

• Supporting the Senior copywriter in developing creative content.