Indira Punit

Founder

Bengaluru, Karnataka, India16 yrs experience

Most Likely To SwitchAI Enabled

Key Highlights

Over two decades of experience in advertising and brand management.
Founded Red & Blue Digital, focusing on integrated marketing solutions.
Expert in combining creativity with analytics for brand growth.

Stackforce AI infers this person is a seasoned marketing leader in the digital advertising space.

Contact

Skills

Core Skills

Marketing StrategyDigital MarketingBrand ManagementCreative Development

Other Skills

AdvertisingArtificial Intelligence (AI)Brand AwarenessBrand DevelopmentBrand GrowthBusiness DevelopmentBusiness StrategyBusiness TransformationCRMClient RelationshipsClient ServicesConsumer ResearchCorporate CommunicationsCreative DirectionE-commerce

About

Hello! I am Indira Punit, an advertising professional with over two decades of experience in building brands and managing their marketing communication across conventional and modern mediums. The array of agency experience gained while working with Mullen Lowe and Dentsu led me to build an insight-driven marketing solutions platform that Red & Blue Digital is. It's a platform that gives me a chance to combine my expertise in the mainline and digital realm to deliver an output that clicks with your audience with its emotional connect and with the timely implementation of various digital tools that we're all blessed with in today's times. Red & Blue Digital, founded in 2021, is here to help you explore the right combination of digital marketing solutions for your brand's needs. It aims to make your branding journey, a lasting one, by keeping creativity and analytics at forefront. I look forward to working on brands and contributing to their growth with cumulative efforts by Team Red & Blue Digital. If you're looking for the right combination of digital solutions for your brand, drop your enquiry at brandlove@redandbluedigital.com To know more about Red & Blue Digital, visit our site www.redandbluedigital.com Best Regards, Indira

Experience

Red & blue digital

Founder & Chief Executive Officer

Oct 2021 – Present · 4 yrs 5 mos · India

Dentsu international

Group Head

Nov 2017 – Oct 2021 · 3 yrs 11 mos · Bengaluru Area, India

Led teams in managing integrated digital business- communications across industry sectors. Oversee planning and execution of marketing strategies. Responsible for brand growth on digital, leading to sales and increase in SOV.

Integrated MarketingDigital MarketingMarketing StrategyBrand Growth

Herman miller

Marketing Manager- India

Feb 2015 – Jan 2016 · 11 mos · Bengaluru, Karnataka, India

Led all marketing operations for India- part of the global team (USA).
Key Responsibilities: Business Development, Brand Management, Media Launches, Digital Marketing, E-commerce, Client Relationships& Event Management.
Key Achievements:
Set-up of the first e-commerce sales platform and the 1st official company website for India. Link: https://www.hermanmiller.in/
Launched the e-commerce store to increase business.
Branded and launched the 5600 Sq. meter, 1st ever manufacturing unit in India, successfully drove an extensive PR, generated media coverage from more than 35 national & regional
Link: Publications including Times of India, Economic Times, Financial Times worth of http://hermanmillerreach.com/en/Post/Story/42
Established globally acclaimed Charles & Ray Eames' Design exhibition in India in partnership with Gensler for the 1st time in multiple cities. Planned and executed strong PR & Digital promotions to drive awareness. Coverage received from leading publications of India; TOI, ET, FT, NDTV. Link: http://elledecor.in/news/article/icon-class-essential-eames-design-exhibition-comes-to-india-with-herman-miller-news
Worked on strengthening the global brand image by bringing in the global retail brand standards to stores in India & Sri Lanka

Business DevelopmentBrand ManagementDigital MarketingE-commerceClient RelationshipsEvent Management

Wipro limited

Sr. Manager, Strategic Marketing

Aug 2014 – Jan 2015 · 5 mos · Bengaluru, Karnataka, India

Handled key global brand projects.
Key Responsibilities: Corporate Communications, Brand Management, Digital Marketing
Key Achievements:
Produced Wipro’s 1st DVC for the Spirit of Wipro Run, a global-corporate brand initiative. Promoted it through social media, gaming apps, emailers & event. Generated 20% increase in registrations than the previous year
Drove the CEO’s year end brand building-corporate communication campaign. Planned, designed & executed brand ideas to strengthen the brand image and identity through online & offline channels
Worked on building Wipro’s brand image by working on revamping the Experience centers by using digital mediums (OOH digital screens) and off-line brand collaterals

Corporate CommunicationsBrand ManagementDigital Marketing

Mullenlowe group

Sr. Brand Services Manager

Jul 2007 – Oct 2013 · 6 yrs 3 mos · Bengaluru, Karnataka, India

Handled India’s prime leading Brands: Britannia, Titan, Tata Global Beverages.
Key Responsibilities: Brand Management, Client Services, Consumer Research, Planning, Creative Development & Execution
Key Achievements:
Gained solid brand management knowledge & experience.
Worked on strategic & promotional communications to build brand categories, product segments, corporate identities & increase brand mind- shares
Worked on large-scale research, product development & innovation projects to understand consumers, launch products & brand categories
Handled high- budget campaigns across offline & online mediums; television, print, radio, BTL, digital ads
Worked on a wide array of consumer categories across various industries ranging from FMCG, Fashion & Lifestyle, Real Estate

Brand ManagementClient ServicesConsumer ResearchCreative Development