Oct 2024 – Dec 2024 · 2 mos · Jakarta, Indonesia · On-site

• Workshop With Ardhan Leemy Jagakarsa, South Jakarta Townhouse Developor.
• How to build a house without having a civil engineering background
• Strategies to start multi-billion projects with minimal capital
• How to run a project without taking out bank loans
• Effective techniques to sell houses quickly
• How to build trust with landowners (lobbying)
• How to gain buyers’ trust in your project
• Simple and efficient ways to manage project finances
• Tips to avoid being scammed by contractors, workers, or suppliers
• How to build a marketing team without paying monthly salaries
• How to attract buyers to your property projects
• Ways to minimize unnecessary expenses in your projects
• How to maximize profit from each project
• Tips to build luxury homes even without being an architect
• How to choose project locations that are ideal and strategic
• Strategies to ensure the legal aspects of your project are safe and secure
• How to deal with and reduce illegal levies during development
• A streamlined approach to handling project permits and licenses
• How to prevent your project from losing hundreds of millions in potential losses

Jun 2024 – Feb 2025 · 8 mos · Tangerang, Banten, Indonesia · Hybrid

• Key Responsibilities:
• Strategic Leadership & Business Development
• Set the vision, goals, and growth strategy for the agency.
• Identify market opportunities, partnerships, and expansion strategies.
• Agent Recruitment & Performance Management
• Recruit, train, and mentor property agents to build a high-performing team.
• Monitor individual agent performance and provide regular feedback, coaching, and support.
• Sales & Operational Oversight
• Oversee daily operations including sales activity, listing management, and client handling.
• Set sales targets, track KPIs, and ensure targets are met or exceeded.
• Marketing & Branding Supervision
• Lead the planning of marketing strategies to increase brand awareness and listing exposure.
• Ensure consistent branding and professional image across all platforms.
• Compliance & Legal Responsibility
• Ensure that all transactions and agent activities comply with real estate laws and ethical standards.
• Maintain proper documentation, licensing, and audit readiness.
• Client Relationship Management
• Act as the ultimate representative of the agency in high-value negotiations and VIP client dealings.
• Resolve disputes or escalated issues between clients, agents, or third parties.
• Financial & Administrative Management
• Manage the agency’s budget, operational expenses, and profitability.
• Approve commissions, incentives, and internal policy changes.
• Training & Culture Development
• Foster a positive, ethical, and professional work culture.
• Organize regular training sessions, workshops, and performance reviews.

Aug 2023 – Dec 2025 · 2 yrs 4 mos · Tangerang, Banten, Indonesia · On-site

• 🔹 Key Responsibilities:
• Conduct property marketing activities through both online and offline channels, including digital advertising, social media campaigns, canvassing, and on-site events to attract and engage potential clients.
• Manage and maintain client databases effectively to ensure timely, accurate, and professional follow-ups and customer service throughout the sales process.
• Handle property sales transactions by providing clients with comprehensive explanations about product specifications, purchasing procedures, legal documentation, and various payment methods—including cash, installments, and mortgage (KPR) schemes.
• Assist clients throughout the buying journey, including coordinating with banks or internal finance teams for mortgage applications or staged payment plans.
• Prepare and submit daily and monthly sales activity reports, tracking progress toward individual and team targets, and sharing insights or challenges with management.
• Collaborate with the internal marketing, legal, and finance teams to ensure smooth and efficient property handovers and client satisfaction.
• Stay updated with industry trends, competitor offerings, and market developments to maintain a competitive edge and deliver informed consultations.

Oct 2022 – May 2023 · 7 mos · Tangerang, Banten, Indonesia · On-site

• 🔹 Key Responsibilities:
• Conduct property marketing activities through both online and offline channels, including digital advertising, social media campaigns, canvassing, and on-site events to attract and engage potential clients.
• Manage and maintain client databases effectively to ensure timely, accurate, and professional follow-ups and customer service throughout the sales process.
• Handle property sales transactions by providing clients with comprehensive explanations about product specifications, purchasing procedures, legal documentation, and various payment methods—including cash, installments, and mortgage (KPR) schemes.
• Assist clients throughout the buying journey, including coordinating with banks or internal finance teams for mortgage applications or staged payment plans.
• Prepare and submit daily and monthly sales activity reports, tracking progress toward individual and team targets, and sharing insights or challenges with management.
• Collaborate with the internal marketing, legal, and finance teams to ensure smooth and efficient property handovers and client satisfaction.
• Stay updated with industry trends, competitor offerings, and market developments to maintain a competitive edge and deliver informed consultations.

Jan 2020 – Dec 2024 · 4 yrs 11 mos · Indonesia · Hybrid

• Key Roles & Strategic Initiatives
• Developed a tailored property marketing system to boost sales performance and visibility.
• Established two robust sales channels: Inhouse Developer Marketing Team and a Network of Property Agents.
• Provided strategic input on pricing adjustments based on market trends and competitor analysis.
• Designed compelling promotional campaigns to attract buyers and increase conversion rates.
• Supplied dedicated and trained inhouse sales teams to support developers on-site.
• Built and maintained partnerships with banking institutions to ease buyer financing processes and enhance project credibility.
• Project Portfolio & Sales Achievements
• 2020 — Baleendah Residence, Bandung
• 📍 1 Hectare Land Area | 💰 Price Range: IDR 400–700 Million
• ✅ Over 30 units sold after our company took over the sales and marketing operations.
• 2022 — Starkmansion Residence, Bekasi
• 📍 Limited Inventory: 21 Units | 💰 Starting from IDR 700 Million
• ✅ Sold out 100% through aggressive marketing and refined pricing strategy.
• 2022 — Taman Harapan, Tajur Halang, Bogor Regency
• 💰 Starting from IDR 400 Million
• ✅ 70 units sold, driven by market-centric promotions and agent collaboration.
• 2023 — Midori Residence, Depok – Bogor
• 💰 Starting from IDR 600 Million
• ✅ 20 units sold through targeted outreach and lead nurturing.
• 2023 — Buana Indah Residence, Tangerang City
• 📍 Exclusive Cluster: Only 8 Units | 💰 Starting from IDR 1.5 Billion
• ✅ Fully sold out (8 units) within 7 months, leveraging boutique marketing and high-end positioning.

Jan 2020 – May 2020 · 4 mos · Indonesia · Hybrid

• 1. Business Planning & Setup
• Finalize location, design, and booth or store layout for a Popa Boba outlet.
• Manage initial investment (~IDR 7.5M) and ensure proper allocation for franchise setup .
• 2. Franchise Compliance & Operations
• Adhere to Popa Boba's SOPs and operational guidelines for consistency and brand integrity.
• Source ingredients and supplies from franchisor-supported channels to maintain quality standards .
• 3. Team & Training
• Hire and train bobaristas, ensuring they produce authentic, high-quality drinks.
• Implement continuous training programs on beverage preparation, hygiene, and customer service.
• 4. Marketing & Local Promotion
• Execute local marketing campaigns, from digital (social media ads, content creation) to offline (local partnerships and promotions).
• Edge into urban consumer trends with visually appealing menus and Instagram-worthy beverage presentations.
• 5. Sales Management & Customer Experience
• Monitor daily sales performance, profitability, and customer feedback.
• Ensure consistent customer experience via service quality, outlet ambiance, and product innovation.
• 6. Financial Management
• Track costs, revenue, and inventory; manage cash flow, P&L, and financial targets.
• Use data-driven insights to optimize pricing, promotions, and cost strategies.
• 7. Brand Representation & Community Building
• Act as the brand ambassador for Popa Boba in your market, upholding brand values.
• Engage with the local community—collaborate with influencers, attend events, and build loyal customer relationships.
• 8. Expansion & Growth Strategy
• Identify potential for additional outlets, scaling operations and overseeing franchise replication.
• Provide feedback to franchisor on processes and menu innovation based on frontline experience.

Apr 2019 – Dec 2019 · 8 mos · Jakarta Metropolitan Area · On-site

• Sales Executive – PT Indolite Prima
• Architectural Lighting Solutions | B2B Sales | Project-Based Selling
• As a Sales Executive at PT Indolite Prima, I am responsible for driving business growth by promoting high-end architectural lighting solutions to architects, interior designers, contractors, and project owners. My role bridges the technical and aesthetic value of lighting design with the practical needs of commercial and residential development projects.
• 🔹 Key Responsibilities:
• Identify and develop new business opportunities in the architecture, design, and construction sectors
• Build and maintain strong relationships with clients, including architects, consultants, and developers
• Present lighting product portfolios and propose tailored solutions based on project requirements
• Collaborate with the design and technical team to ensure accurate lighting specifications
• Prepare and deliver sales presentations, quotations, and technical proposals
• Monitor project timelines and coordinate with internal departments for smooth execution
• Attend industry exhibitions, client meetings, and product training to stay updated with market trends
• Achieve sales targets and contribute to the company’s revenue growth
• 🔹 Skills & Competencies:
• Strong communication and presentation skills
• Understanding of architectural and lighting design principles
• Negotiation and relationship-building abilities
• Project management and detail orientation
• Ability to work independently and under target-driven conditions

Jul 2018 – Apr 2019 · 9 mos · Bali, Indonesia · On-site

• Develop and implement integrated marketing strategies to promote Lavaya as a premium beachfront residence and investment opportunity.
• Create high-impact digital campaigns across social media, website, email, and paid media to generate quality leads and increase project visibility.
• Manage and update marketing materials including brochures, project decks, video content, and online listings in both English and Bahasa Indonesia.
• Build and maintain relationships with media outlets, influencers, and journalists to ensure positive media exposure.
• Organize and support events such as property launches, media gatherings, and exclusive show unit tours.
• Monitor market trends, buyer behavior, and competitor activities to continuously refine marketing direction.
• Represent Lavaya in both online and offline platforms as a trusted brand communicator.
• Handle public inquiries and coordinate responses to feedback, reviews, or crisis-related issues with a professional tone.
• Collaborate closely with the sales team to ensure alignment in campaign execution and lead conversion.
• Prepare regular performance reports on marketing ROI, public perception, and media coverage.

Feb 2015 – Jun 2018 · 3 yrs 4 mos · Tarakan North Borneo · On-site

• Independent Distributor – Herbalife Nutrition Health Coach | Wellness Advocate | Community Builder
• As an independent distributor at Herbalife Nutrition, I help individuals achieve their health and wellness goals through personalized nutrition, active coaching, and community support.
• My day-to-day activities revolve around both product education and business development.
• 🔹 Daily Responsibilities:
• Educate clients on balanced nutrition and healthy lifestyle habits
• Provide tailored meal plans using Herbalife product solutions
• Support clients with regular follow-ups, motivation, and progress tracking
• Host wellness evaluations, online challenges, and community events
• Manage product orders, inventory, and delivery logistics
• Expand customer base through referrals, social media, and outreach
• Mentor and train new distributors to build their own Herbalife business
• Continuously learn and apply product knowledge and business skills through training and company events
• 🔹 Skills Developed:
• Nutrition coaching & customer service
• Sales and marketing (online & offline)
• Personal branding & content creation
• Leadership & team development
• Time management & goal setting
• Being part of Herbalife Nutrition isn’t just about selling products — it’s about empowering healthier lives, building genuine relationships, and growing a sustainable business through service and impact.