Chakshu Bhandari

Business Development Executive

Gurugram, Haryana, India8 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

4+ years of experience in brand building and innovation.
Passionate about consumer technology and digital innovation.
Strategic marketing graduate from MICA, Ahmedabad.

Stackforce AI infers this person is a Digital Marketing Specialist with a focus on Brand Management and Consumer Insights.

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Skills

Core Skills

Search MarketingBrand ManagementProduct DevelopmentMarket ResearchMarket Strategy

Other Skills

Microsoft ExcelMicrosoft OfficePowerPointPublic SpeakingResearchLeadershipManagementMarketingSocial MediaTeam ManagementCustomer ServiceMicrosoft WordAnalysisTeam BuildingTeam Leadership

About

A digital first marketing professional, I'm currently working with Google as a Search Specialist. In my previous roles, I have 4+ years of experience in the CPG industry working in brand building and innovation across Foods and Personal Care categories. I'm deeply passionate about consumer technology, digital innovation and the always evolving media and marketing landscape. I'm a strategic marketing and communications graduate from MICA, Ahmedabad and have an undergraduate degree from the University of Delhi in Business Economics.

Experience

8 yrs 10 mos

Total Experience

2 yrs 11 mos

Average Tenure

4 yrs 4 mos

Current Experience

Google

Search Specialist

Dec 2021 – Present · 4 yrs 4 mos · India

Search Marketing

Young leaders for active citizenship (ylac)

Policy in Action Fellow

Mar 2021 – Apr 2021 · 1 mo

Itc limited

Assistant Brand Manager | Aashirvaad

Jan 2020 – Dec 2021 · 1 yr 11 mos

Brand Management

Emami ltd

2 roles

Assistant Brand Manager | Fair and Handsome

Dec 2017 – Jan 2020 · 2 yrs 1 mo

NPDs and Innovations

Brand Management

Management Trainee

Jun 2017 – Dec 2017 · 6 mos

Sales Stint - General Trade (Varanasi Urban & Rural)
Marketing Stint - Fair and Handsome

Teach for india

Digital Communications

Apr 2017 – May 2017 · 1 mo · New Delhi Area, India

Raymond limited

Marketing and Sales

Apr 2016 – Jun 2016 · 2 mos · Mumbai Metropolitan Region

Project – ‘Entry & customer acquisition in Industrial Segment in Power Tools (PT) & evaluation of scope for Do-It-Yourself (DIY) in PT’.
Surveyed B2C sellers and end-consumers to develop product, distribution and marketing communications strategy for DIY segment.
Conducted a test event for DIY product range that led to sales of 144 units grossing Rs.2.6 lakhs.
Implemented Go-to-Market strategy for B2B segment, identified value proposition and got product approval at purchase points

微信企業推廣 wechat marketing

Product and Marketing

Feb 2015 – Mar 2015 · 1 mo · Greater Delhi Area

Worked with Marketing and Business Development team on product testing, features improvement and consumer perception study
Performed market tests for the application by interacted with users and studied their usage habits
Identified the problems in the interface and features of the application
Analysed the competition among TG of college students for texting Apps

Market Research

Delhi urban shelter improvement board - india

Strategy

Jun 2014 – Jul 2014 · 1 mo · Greater Delhi Area

Worked under the consultant to Govt. of Delhi in the independent board
Analysed feasibility of Public Private Partnership Projects for slum eradication in Delhi
Studied Kathputli colony by interacting with all stakeholders involved
Prepared a strategy document for future PPP projects with legal, economic and social solutions